Unless you've been living under a rock, you'd know that the industry of Internet Marketing is huge. Internet Marketing has made it possible for small businesses to take their product or service to the world! So how does one start?
The information overload presented to a Budding-Entrepreneur can sometimes be overwhelming. It's easy to jump online and think, "Yeah, I can do this", but once the layers start peeling away - what once seemed easy, now is looking harder and harder - and ulimately out of reach. HTML, Java PHP, CGI, SEO, SQL, SSI!!!! All of these letters look like they're supposed to mean something, but.... ummmm.... well, let's just stick to the day job and leave all this computer stuff to the computer geeks. No! No! No! Fact is, if it's not going to be you leveraging the internet, it's going to be someone else. The best thing to do would be to start from the very beginning. A very good place to start... and no, I'm not going to break out into the Sound of Music...
Many internet professionals would agree with me when I say...
The key to succeeding online is finding a group of people who share a need, and coming up with an idea for a product or service that will satisfy that need.
How do you do this?
1. Identify your skills and interests So you're saying, what do my skills and interests have to do with the key to success? Umm, everything. Since the group of people you are finding are going to be your future customers, you should probbly look for people you have something in common with! You'll be much more passionate about your business if you sell something that really captures your interest to people who share that same interest.
That's exactly why all Budding-Entrepreneurs base their business on their own personal skills and interests. before you even begin brainstorming possible markets to target, you need to seriously consider the following..
a) What are your interests?
b) What are you passionate about?
c) What subject or topic do you have a lot of knowledge about?
d) What are people always coming to you for advice about?
Just about every single skill you've picked up in your life, whether it be from work, at home, something you've always wanted to learn about, sports you play etc., can be a foundation for a business.
You'll be able to speak knowledgably in the area's you are most familiar with, so that once your product is out there, you will have be able to prove that you are the one to come to when you are solving your customers problems.
2. Make a List & Narrow In
Don't be like some and say, "But I just don't have any special skills or knowledge".
That really is crazy talk, and you'd be selling yourself well short.
Everyone, no matter who they are or what they do, have special skills of some sort. The thing to do is make a list. Write down everything you have the least bit of interest in, and everything you know that you are skilled in. Just take a minute, stop and think about everything you've done in your life. Consider again, interests, hobbies even area's of expertise.
Once you've got your list, narrow your list to topics you're passionate about.
Look at your list, and choose five areas or skills that you'd like to explore further. These areas should be ones that grab the most response from you.
Focus on topics that you're truly passionate about. Reason being is that your own interest will sustain you during the early periods of building your business. You will have no problem talking or writing about a topic your passionate about, and more importantly, your customers will be able to see your passion coming through your business. Sounds funny, but it's true.
So before you start, think about your own interests first, what you have skills in and what you love to talk about. Match this with finding a group of people who share a need that you will be able to satisfy and then you can start on finding or creating a product.
Don't overlook this part. It is the foundation of your business.
Gene Luamanu is the Author of Create.. Market.. PROFIT! and founder of Budding-Entrepreneur.com. She is dedicated to helping new entrepreneurs right from the start of their businesses. She provides over $900 worth of Internet Marketing Business Tools free so every Budding-Entrepreneur has the tools to start their business straight away.
No comments:
Post a Comment