Are You A Bit Confused With This Whole Niche Marketing Craze

Writen by Ryan Blake

Well let me explain. Niche marketing is a process where you'll find small but potentially profitable market segments and designing custom-made products to fill them.

What is a Niche Product?

A Niche Product is the product that is specifically designed to meet the needs of that special segment. There are tons of eBooks which are related to "Creating Niche Products" or "Finding a Profitable Niche" In this Article we'll cover what to do with niche products with reseller rights. What you'll find out is "How to make them more profitable". There are many niche products online with reseller rights some of them are also rebrandable. But you have to understand that thousands of people have similar products and are trying to sell them online. That's why you have to make your version unique.

Here are some basic ideas you can use to make your product copy different and more profitable than the others.

1. Write A New Sales Copy

These niche products come with their sales pages most of the time and the other thousands of resellers are selling these products with the SAME SALES COPY.

If you want your own ebook copy to have a difference and stand out in the crowd you have to write a brand new sales page.

Most of the resellers do not have any idea what the product is all about. They buy it or download it somewhere and they do not even double-click and check the content of the ebook. If you double click and see what's in it you are one step away from thousands of resellers.

What you need to do is not really that dificult.

Just check out the ebook see what's in it for the reader. And write a sales copy and tell the target audience;

- what's it about
- what they will find in the product
- how they will benefit from this product
- what's in it for them
- how this product will change their lives
- what they should expect
- why they should buy this product

These are the main things a sales copy should include. You have to come up with a great headline first. Your headline should grab reader's attention in a split second. Did you know that just changing the headline can make your page more than 800% more profitable? If you can grab the attention then make them read through the sales page. You can do this with a sub headline And in the first paragraph of your sales page some copywriters use the "Stir Up The Pain" method. In your first paragraph you can talk about what problems these targeted individuals have. Unfortunately Copywriting is way too complicated to cover here.

2. Create new Graphics

I told you that there are thousands of people who are selling the same product that you have.

If you create a new sales page you have to create new graphics for this product to make it different than the others.

- Create new headline graphics
- Create new cover graphics
- Create new order buttons
- Create new background images

If you don't know how to do it just go and learn how to do it. Creating images is really really important and if you are serious about online marketing you're going to learn it somehow.

You can learn it free. There are bunch of free tools and tutorials online. t doesn't have to be free. You'll always get what you pay for. Once you learn how to create cover graphics or headline graphics you can apply your knowledge to everything you create or resell.

Best of luck with the future.
Regards Ryan Blake.

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Bridging The Chasm Between It And Internet Marketing

Writen by Dana Vanden Heuvel

During the late 80's and early 90's, many companies, in an effort to facilitate the creation of their Internet presence, shifted control of the website and Internet technologies from their IT department to their marketing, or e-Commerce department. "They wanted us to be fast, nimble, and completely unencumbered by the bureaucratic processes that existed in the IT department," said one e-commerce director. Many executives were sold on the idea that current IT department procedures simply wouldn't fly in the Internet space – we needed to be much, much faster than that.

For many companies, this proved to be a great strategy. Nimble e-commerce groups created websites and strategies quickly and started producing almost immediate results. However, this approach has lost its luster over the past few years as IT departments are finding their budgets shrinking and staff stagnating. In some companies where the IT department has not had a significant hand in Internet strategy and web site development, a great deal of animosity has grown on the part of IT managers toward anything "Internet," including Internet marketing. Migrating from an exclusionary mindset to a collaborative mindset is not something that comes easily to some companies. Egos, politics, logistics, and relationships are usually altered in the process. Countless companies are still hobbled by the lack of communication between IT and marketing, inefficient vendor relationships, and archaic processes, all of which compromise customer service. Sure, there are positives to the aforementioned separatist strategy, but there are countless negatives, as many companies have recently discovered. The tide is slowly turning towards cooperation as marketers realize they cannot go it alone anymore in the Internet space, the customers and the technology simply move too fast.

Who's to blame for this? Both marketing leaders who do not understand the need for soliciting cross-functional support and IT leaders who fail to bridge communication gaps across functional teams play a role in creating the gap that separates IT from Marketing.

A new study recently done in the UK by CatchFIRE Systems reported that nearly three quarters of IT departments are not involved in the initial planning stages of online marketing campaigns, leading to 24% of UK organizations suffering from web overloads and site crashes. Sound familiar? It does to me, I can recall bringing down our web servers SEVERAL times when we began doing email marketing before I thought to involve the IT department.

The study goes on to indicate that almost 75% of those organizations surveyed admitted to not knowing how many users the corporate web site could support. Even worse, over 60% were unaware of how many users were leaving web sites with incomplete transactions, and barely 1 in 10 could put a figure on the consequent monetary losses to their organization. These statistics underscore the basic problem: how can we act as goodwill ambassadors to our customers when we do not have an adequate technical understanding of the tools that are at our disposal? Any good sales manager knows how many calls his sales staff can make in a day, week, or month. Yet, the average marketing manager hasn't taken the time to inquire about how many visitors her website can handle in a day. This status quo clearly indicates the need for increased contact between IT and Marketing.

Results and relations would improve appreciably if marketing were to send a representative to IT project meetings and IT were to assign a technical liaison to each marketing team. Even involving an IT developer in a weekly sales and marketing planning meeting will have a beneficial impact. While the developer may have little understanding of marketing concepts like CPM, CPA, ROMI, and what have you, at least he can give an honest answer on whether your current CRM technology can handle the sales management mandates or reporting requirements. The average IT person can also bring your meeting back to Earth in a hurry when you casually suggest launching your next product via a worldwide webcast of a real-time speech from your CEO and an exclusive Rolling Stones concert to millions of viewers.

At the end of the day, your sales and marketing team needs an embedded IT team member, especially if you are placing a great deal of emphasis on CRM, Internet marketing and your website to drive your sales numbers. Moreover, if you have designs on ANY integration of your CRM, ERP systems and your web presence, you're in a far better position with an IT person on board than if you try to go it alone or make that integration happen through the flavor-of-the-month vendor that you've hired for the job. If you're scratching your head on how to get more involved with IT, or what all the elements are in the equation, here are ten points to consider when engaging your IT department. 1. Treat IT like a partner. Your IT department is not a vendor that you can give orders to. Seek the department's input. An IT solution is a tool that requires technical input and information sharing.

2. Embed IT personnel into your team. If possible, have IT and marketing staffs sit nearby so they can get a sense of each other's day-to-day activities and concerns. Have an IT person go on several sales calls to get a better sense of a rep's daily needs.

3. Choose a project champion to lead both the IT and marketing aspects of a project, regardless of whether they are from the business or technical side. Also, get executive sponsors from both departments. Nothing kills an initiative faster than a lack of upper-management support.

4. Share funding between all departments that will realistically benefit from the IT project, rather than placing the financial burden on a single department.

5. Cross-train individuals on basic technology and marketing skills, or encourage the migration of tech-savvy marketers or business-savvy techies to the other side.

6. Develop shared metrics for IT and Internet marketing. IT is usually concerned about ROI and seeing projects implemented, while marketing wants leads, sales, and conversion. Develop metrics in tandem that apply equally to the objectives of each department.

7. Use collaborative knowledge management tools. By using a project extranet, shared MS project files, or a project weblog, members of both teams can be kept up to date on projects.

8. Build for CRM. Consider how you will be using the data that you will be collecting, and how it can be integrated with both existing, and future, systems, tools, processes, and initiatives. Don't collect information in a vacuum, even worse, miss opportunities to collect it.

9. Forge vendor relationships together. If marketing is going to be using an ASP for email marketing or web analytics, involve the IT folks in the decision and implementation to extract the most value from the tools.

10. Work out an SLA (service level agreement) between the parties. IT has many projects on its plate and marketers are almost never on time. Make sure the SLA requirements and expectations are clearly and unambiguously defined, along with measurement criteria, consequences, and performance monitoring contingencies. This will help keep things honest and serve to sustain consistent levels of expectation.

If you're a marketing consultant and you're reading this thinking, "Whew, glad I don't have to deal with that stuff," think again. If you're in a meeting with a client during the advanced stages of an Internet marketing campaign that will have a significant impact on site traffic or the IT infrastructure, you will need to make sure that your client has involved their IT partner in the planning of the initiative.

Are you ready to start working together with your IT department? It's amazing, how little it actually takes to build a strong bridge between your IT and marketing camps, when everyone is focused on the needs of the customer.

Links to article sources and additional resources on the web:
[1] Communication Chasm Between IT and Marketing to Blame URL: http://catchfs.com/News/2003nov18.htm
[2] Marketing campaigns 'can paralyze Web sites' URL: http://news.zdnet.co.uk/internet/security/0,39020375,39117987,00.htm
[3] MARKETING and IT don't talk URL: http://www.geek.com/news/geeknews/2003Nov/gee20031120022762.htm
[4] Bridging the Gap: Marketing Versus IT URL: http://www.clickz.com/em_mkt/em_mkt/article.php/844361
[5] The Weenies vs. the Geeks: Bridging the gap between Marketing and IT URL: http://www.myplanview.com/expert104.asp

Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Recently, Dana was a featured speaker at the American Marketing Association's Hot Topic series, "Blogs: Marketing Beyond the Website." He has also spoken at OMMA, PROMO, the Internet Retailer Conference, LesBlogs 2.0 in Paris, France and at dozens of other industry events. Dana is a regular contributor to a variety of industry publications and is often quoted on blogging, social media and Internet marketing trends in MarketingSherpa, Wisconsin Technology Network, Internet Retailer, Event Marketer, Sales and Marketing Management and other publications.

Dana's ruminations on Internet marketing and a wide range of other topics can be found on his blog at http://www.danavan.net.

Increasing Link Popularity

Writen by Zaak OConan

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

You're probably wondering what the blazes is popular about a link! Well, in a word - plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you're probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don't be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than "link farms" - pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let's get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to "Retailers from Nowhere, Tiny State." BIG MISTAKE! All you have to do is look a little deeper - and submit your listing to the "Fine Alpaca Wool" category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site's visitors. Let's look at the Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website's traffic, you are increasing both of your site's business prospects - and both of your sites' link popularity.

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It's a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don't sound like a professor! Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website.

Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it's time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance.

By the way - make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom!

Zaak O'Conan discovers and presents information on to enhance your site, newsletter, marketing and other Internet related topics. You'll find his other articles that expand your horizons at http://WebWorkersWeekly.com