Adsense Is It All The Hype Says It Is

Writen by Lee Lister

We've all seen the hype surrounding AdSense, contextual advertising on your web site, and heard the stories of people banking thousands from this groundbreaking concept. But… for every person banking $1,000's there are many, many more who are banking less than $50 per month. There are many reasons for this so let's examine a few.

* Value of the ads – despite the hype over the high paying keywords, many keyword pay only a few cents to the advertiser (that's you). The high paying keywords are fiercely fought over by both bidders and advertisers. That's a fierce arena for someone with little experience and little traffic to their site. So forget about throwing up a "meso" or credit web site and then sitting back and banking your new found fortune. That is probably not going to happen.

* Your business model– there are two many ways to profit from AdSense – a few web sites with loads of traffic or numerous web sites with average traffic. The concept is the same as with any business – it's "bums on seats" or "people through the door" that make the money.

Looking at the first model – plainly the problem is to get many interested people to your web site – preferably those seeking information so that if they don't find it on your site, they click on one of your ads and move onto another site – leaving you with a few cents as they leave you. Traffic, as any internet marketer will tell you, is not only the life blood of your business, but is also very expensive and time consuming to build up. Shouldn't you be looking at capturing emails for your mailing list or selling them something rather than letting them go leaving you a few cents in tips. Of course if you merely look at AdSense as a secondary income, then these few cents are more than welcome.

Let's look now at the second model – the pile it high concept. You need numerous very large sites, all attracting high paying words with thousands of pages to make a good living with AdSense. There is a place for this, and indeed we sell large batches of densely keyworded AdSense article sites ourselves – because we know they work. But… here is the problem. In order to make them work – you need not only a lot of domain names, but also a serious amount of hosting and we are talking paid hosting, not the no cost stuff. Many packs sold have over 100 sites and tens of thousands of pages. 100 sites means 100 domains – that is about $1,000 a year and a lot of time finding good ones. Of course you could use sub domains, but then you have problems getting them all into the search engines and pay per click advertising. 10,000+ pages and 100 domains – that's a server you need to rent, be it virtual or actual. That is serious money each month – and you have still not earned a dime! You have to earn a serious number of click thrus to cover your annual and monthly fees.

* The ads themselves – just as banners are no way as effective as they once were, then surfers are growing weary of AdSense ads. This is especially so of those ugly sites that just throw up the maximum 3 sets of ads in the default colors, not caring if they are messy and detract from the site. Many of these sites contain minimal information and are spoiling it for those that make much more effort with their internet business. Google knows it has a cash cow and a virtual monopoly with the AdSense business, I can't see it letting this happen for too much longer, but sadly it will take a long time to clear up and, as this happens, surfers will get more and more immune to the ads.

It's not as if you can encourage your visitors to use the links, or disguise the ads, or even place graphics around them – all forbidden by the Google Terms of Service.

So what can you do to keep making a secondary income from your web sites?

Well if you want to stay with Google and why not? Then; understand that it is a business and be prepared to spend out on advertising, test your product, refine your web site, tailor your advert design to your web site and lastly offer good value to your surfers.

Lastly look elsewhere – we found a great software program that lets you provide contextual adverts on your web site derived from the 1,000's of high commission paying products in ClickBank. The beauty is that you can merge these ads into your web site, draw attention to them, encourage people to click on them and add graphics to them. Better than that, although you don't get paid when someone clicks on the ads, your Clickbank name is added to the link, so if someone buys from the powerful sales page you send them to, you make a very large commission – up to about $75 from some sites?

So AdSense is a great system, but what about looking at other methods? – Just a thought!

© Copyright 2006 Biz Guru Services Ltd

Lee Lister, writes as The Biz Guru, for a number of web sites including her own sites. With over 20 year's management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.

If you are intrigued about this new software then go to our site http://www.clikkads.com – if you want to build your AdSense Empire then have a look at http://www.AdSenseSites.biz

This article may be freely distributed if this resource box stays attached.

Website Marketing Strategies Paid Links

Writen by Jacob Conrad

We talked in some previous articles about some free website marketing strategies. Well, there are also the paid links. This kind of links are suitable for large corporate companies sites that can afford purchasing links. This method is great for webmasters that have a good budget and don't want to make any link exchange or to build one way links.

If you are wondering why is this website marketing strategy still good than i can give you some reasons.

First of all let's say that you've spent some good money on developing a great site, with great looks, content and products. Now all you need are the visitors. If you don't have many good links than you won't receive any direct traffic and you won't have good search engine positions. So you'll end up with an expensive site that has no visitors.

Buying links on sites that are related to your's can boost your site really fast. There are many link broker sites on the net that can help you find what you are looking for. Any site that is already known, is old and successful can help a new one to get started. You'll just have to poses the right money because almost no one will help you for free.

The best way to approach this website marketing strategy is to temporary improve your link popularity with paid links. After your site has some links pointing to it, some good search engine results on some keywords, a little pagerank than it will be a lot easier for you to use other free website marketing strategies like reciprocal links. Although page rank is a small factor in the search engine rankings on google results, many webmasters are not too educated and all they look for is pagerank. So many sites that have a high page rank will refuse to swap links with a site of a much lower page rank. That's way you should get some paid links at the start to bring you some pagerank. After you're site is powerful enough you can get rid of the paid links.

The bad part about this links is that they can get really expensive. So if you still don't want to start with the free, successful and quite easy methods, you should have a big budget.

You can choose from many website marketing strategies. If you are a bit lazy and you have deep pockets paid links are a great alternative too.

For great website marketing strategies just visit our site. We are now offering the best website marketing strategy available today.

Realtor Marketing On The Net Some War Stories

Writen by James Christensen

First is a classic tale of a story submitted by a Real Estate Company with multiple offices that had contracted for a Web Site to be developed. The Web Site development firm was an established company with good references in the Real Estate industry. The site was developed to the satisfaction of the franchise owners and they sat back anticipating the results. Nine months later with thousands of supposed "hits" and very few inquiries they began to examine the site that had been designed for them. They found that the site had never been submitted to the search engines and that it was not "keyworded" for the cities that they serviced. They had not been getting the detailed log reports which they should have and had not had a search engine performance analysis on the site.

When they confronted the Site Developers they were told that changes in the industry were responsible for the poor performance and the site had to be redesigned because of this. Of course this is ridiculous. As professionals they should have kept up with industry changes. Not only that, they never did submit the site to the search engines. To date, they had already paid more than $75,000 for the site development and administration. They were locked in. So, they agreed to pay an additional $5,000. To correct the problems caused by "industry changes". Two and a half months later their redesigned site is coming up on the search engines. It is still not key worded for the cities they service and the corrections continue.

This story is not a unique one. Today, there are middle school students who can develop a Web Site. This does not mean they fully understand the Internet and how it works. A Web Site is a key business element that requires knowledge of the business, sales and marketing and all the facets of business management. It also requires a broad-based knowledge of the workings of the Internet.

The greatest problem that we see is a lack of knowledge on the part of the businessperson who is considering a Web Site for his business. Without an ability to evaluate the competency of a Web Site Developer the businessperson is at a loss to make a qualified judgment. There are many people who have developed numerous Web Sites but there are few who have created sites, which produce the intended results.

From a realtor in Tucson we hear that she has been getting regular inquiries from the Internet and has a client flying in from Japan. After a year on line and with listings in Realtor.com and her own web site she has a regular flow of inquiries from around the country.

We continue to get e-mail from Realtors around the country. There are many Realtors who are just learning about the Internet and making the adjustment from the "snail world". At first it is hard to get accustomed to the speed of the net. E-mail is transmitted to recipients in a matter of seconds. People who have been active on the net for a while come to expect a response from others within 24 hours. One is not surprised when a business responds within hours to an e-mail. The businesses that are seriously "doing business" on the web often respond within an hour. So, for those of us who are just starting a to market our Realtor services on the Internet, this concept of speed is something we have to adjust to. Those of us who do not make this adjustment will fall by the wayside as more aggressive and attentive companies give customers a faster response.

Ouch! Three Web Designers and $$$ over 1 1/2 year
Signed up with a web master who had done a nice, clean site for a nearby local Realtor. I did not know the right questions to ask, so I signed up with him too. He was in the northwest states. Turned out that he did "cookie-cutter" sites, and didn't like it at all, when I had too many creative ideas. He was a very nice "person" but did not, absolutely did not, want to follow my instructions. Also, he told me I absolutely did not need my own domain.

After several months of begging, pleading, and stamping my feet, because he never made any of the requested changes, such as marking listings SOLD, I couldn't deal with it all any more. So, I switched to someone else who came recommended. Although' his work was good, and delivered on time, he was "extremely" expensive for any tiny little thing done after the initial site was up and running. Also, he decided that he had become a "consultant" and took it upon himself to "run my life". Made changes to the site without being asked, took it upon himself to "alter" my colors -- which are a major part of my identity, without consulting with me first, added links to places he thought should be on my site, and on and on it went for several weeks. When I stamped my feet, and insisted these things be removed, it took weeks to make those changes.

He also informed me that studies had been done (this has been done in most forms of media for many years) saying that the only recognizable colours on the Net are red, white, and blue. Well, that's wonderful, but part of my success over 17 years is due to being "different" which is also "recognizable" by nature of not being like everyone else.

My corporate identity and my corporate colors were very important to me, and the subject was just not up for discussion. This infuriated him. He did set things up under my own domain, though'. However, strange as it may seem, the name I'd picked out all along, had just been taken by someone on the outskirts of my trading area, just weeks before I applied for it. Had I gotten it in the first place, I would have it now. I'd used the name in other types of media, and a huge franchise Realtor decided he would register it, in case I ever wanted to "BUY" it back from him.

A similar horror show took place with the ISPs --- their servers were continually going down. Had to move four times before I found a compatible group of people with whom I could work. AMAZING. Everyone wants to argue. Everyone is an expert. They charge huge set up fees, and people who are not "in the know", need to really be careful about signing those kinds of contracts. Some keep on charging my AMEX cards, sporadically, after months of no charges. Trying to get that rectified is another nightmare.

All I want to do is sell real estate. I have spent the better part of the past year and a half "working" on the Net. Indeterminable costs in $$$, and much more in nerves.

A true horror show, that finally is, in spite of itself, finally producing excellent results. Not lots, but I am good at weeding and feeding. Response time is "everything", as you say on your site. I, for one, believe this is absolutely business on the cutting edge of the future, and we are now, fortunately, positioned to take advantage of the way that business will be conducted from here on in.

I have made some valuable new contacts in the industry, we belong to three network communities, and look forward to exceptional success from here on in. Our site was written up in the Canadian Real Estate News newspaper which is delivered to all real estate offices across Canada. Many Realtors made contact as a result of that article, too.

I was at a meeting for the Real Estate Council of Ontario recently, and was informed by the President that he'd just returned from an Air Canada flight, on which he'd read an article about my web success. Not realizing he'd be seeing me, he didn't keep the article. I am now trying to locate a copy.

This from Bob Jurgensen in Manassas, VA

I average about 3-5 requests a week for my "free relocation kits" and about 1 in 10 ever communicates back in any form. Most do provide phone numbers but few return calls and I usually get voice mails. (Bob has stopped sending out the kits to every request, he contacts people first now)
In spite of this seemingly poor rate of return, I did sell 11 homes and almost $2 Million in sales off the Internet in 2005. I tracked my sales last year very carefully because it was all new to me and I wanted to know what works and what doesn't.
My first contact was an Air Traffic Controller from Boston moving to this area (Dulles) and we began a dialog. He came down alone and I gave him a tour the day he interviewed for his new job. Then two weeks later he returned with his family and we went out to do some serious searching.
Right after this family bought, he passed my email address to another friend in Boston, who visited my site and also requested a relocation kit. Bingo... another sale a few weeks later. Between these two guys I had a referral from each and that's a total of 4 sales in about 3 months. (A new ATC facility opened at Dulles recently and they had to staff it so many are coming here from other parts of country.)
That's not all, this year these same two controllers have each sent me yet another referral and one is coming in August to "take the tour", the other most likely in October. So that's a total of 6 sales (hopefully) in less than two years off basically ONE HIT on my site.
There have been several others, mostly military and/or government employees. Not sure why, but I guess they use the I-net daily. Coupled with the fact this area (DC-Northern VA) is a major gov't area, keeps them coming I guess. I seem to have the most success with gov't and military types.



Sacramento Realtor had 15 Million in Internet Sourced transactions
Dave Vandermyden, of Pacific Coast Realty, is one of the top Realtors on the net. In his second year on the Internet he originated more than 15 million in transactions from the Internet. With four websites consisting of more than 130 pages he has dominated the Sacramento market on the net. His activity includes referrals to a network of San Francisco Realtors that uses to fill the needs of inquiries he receives for that area. During the first quarter of 99 Dave has averaged about 25 inquiries per week.

Written for http://www.e-realestatelicense.com By James Christensen Real Estate Expert and educator. Our training site http://www.e-realestatelicense.com offers a valuable service to individuals looking to get into the Real Estate industry.

How To Enhance Your Online Classified Posts Using Html

Writen by Michael Janzen

HTML (hypertext markup language) is the simple scripting language used to build web pages. Its primary function is to define the structure of content, like the way you might structure a term paper and its table of contents. It has evolved to also be used for text formatting (look and feel).

Some free classifieds websites allow you to include HTML in your ad posts. This allows you to enhance the look and feel of your post, include photos and links, making it more effective. You can use too much of it too and unless you are a graphic or web designer you may not know exactly how much to use.

Web Usability

The first thing to remember and keep in mind while creating anything for the web that it is easy to use. Web users will quickly revert to the back button if they encounter anything confusing and unfamiliar. After conducting hundreds of web usability tests on financial service web applications I learned that less is usually more when it comes to web design.

You see when you give users less clutter and only the important information it allows them to focus on what they are doing. It also gives them fewer things to click on. In the case of a classified ad post your business goal is to simply get them to click on the link to your website, product, or email link.

Less is More

When you first start enhancing your posts with HTML use it sparingly. For example, since your business goal is to get a use to click a link start with adding a bold link. Here is the HTML:

[a href="http://emptum.com"]ClickableTextHere[/a]

(Please Note: Replace the brackets with less-than and greater-than characters.)

Place the link right after the text description. This is the most logical placement for the link because it follow the text the user would need to read before knowing if they are interested in what you are offering. By making it bold you simple make it easier to spot. Links are easier to spot by nature because they are usually blue and underlined. By making it bold too you add a little more visual distinction, making it easier to see.

Add Interest

Before any user will click a link though you need to get them interested in what you are posting. A picture is really worth 1000 words, but only if it is of the item you are posting and it is a good photo. Stock photos and poor quality photos often have the opposite effect on the web. They make your ad look unprofessional and don't build trust with your reader.

Taking good pictures is getting easier and easier. Buy or borrow a digital camera. This gives you instant feedback on the quality of the photos your are taking. It also gives you a cheap way to take a lot of photos so you can pick only the best.

Lighting is essential for a good photo. Taking photos outside on bright overcast days is best. You see direct sunlight will create glares and distort colors. Taking photos in the shade is the next more preferable condition. But don't do it in the shade of a tree because trees let bits of light through. I often look for an exterior wall of a building to photograph against on sunny days. If you are photographing a large object like a car drive to a shopping center, you'll probably find a big enough wall against a grocery store.

Once you've chosen the best photos resize them to approximately 800x600 pixels. Feel free to make it a little bigger or smaller since there is no one correct size for online photos but 800x600 is a good baseline. Many people's web browser windows are about 800 pixels wide so this gives you the best odds that they will be able to see the full photo.

Export (save) the photo as a JPG (JPEG) file format. This is the best file format for a photo used on the web. If your image software give you a quality choice save it at 80%. This will give you a smaller file size without much detectable loss in image quality.

Some free classifieds websites allow you to upload images. Others allow you to add HTML that includes images that are hosted elsewhere. By hosted I mean photos that have already been put n the Internet. Any photo that is online can be included on a web page. Here is the HTML code that allows you to include a photo on a web page:

[img src="http://domainname.com/subfoldername/imagename.jpg" alt="image title here" /]

(Please Note: Replace the brackets with less-than and greater-than characters.)

You can see the URL (web address) in the code. This is the location of the photo online. It is just like the location of a web page except instead of linking to a web page it links to an image. If the classified site you want to post on doesn't allow you to upload photos use a free image hosting service like http://flickr.com/.

I've also written up a short how-to article on one of my free classifieds sites that covers more HTML styles. http://www.emptum.com/html-how-to.php

Ad Broadcasting

To get your ad seen it is best to post it on as many websites as possible. Don't post it more than once on each site, this is considered spam and many sites remove duplicate posts so you are just wasting your time. A better strategy is to get your ad onto as many sites as possible.

My free classified website http://GETitSELLit.com makes it easy to broadcast ads. The idea is that you post once and then use the HTML of TEXT provided automatically to past onto other free classifieds sites like http://craisglist.org. It is a time saving free feature.

You can also save your own html post into a text editor. I recommend text editors like notepad because word processors like Microsoft Word tend to add strange garbage characters like fancy quotes that can't be interpreted by web browsers.

Good Free Classifieds

Here is a short list of free classifieds sites. For a longer list of free classified websites see my blog http://TheTruthAboutFreeClassifieds.com.

http://craigslist.org
http://GETitSELLit.com
http://emptum.com
http://olx.com
http://geebo.com

Michael Janzen is a web designer and internet entrepreneur. In his blog, http://TheTruthAboutFreeClassifieds.com, he writes about the free classifieds marketing and posts reviews of free classifieds websites. He has also designed and built two free classifieds sites himself, http://emptum.com and http://GETitSELLit.com

Advertising Strategies Calculating Banner Advertising Rates

Writen by Robbie Darmona

There are many types of advertising strategies used by different people. Upon testing which strategy will be best for you, you should remember that one strategy may have different results with different people. There is no specified strategy that works smoothly for everyone, producing the best results. That is why you have to decide for yourself which way of advertising to choose. Before choosing, you need to get accustomed with all available advertising techniques. One of them is advertising using banners on the Internet.

Banner ads of your business can be put in different sites on the Internet. The most important thing you must learn about banners is to calculate the banner advertising rate. It determines the price you have to pay, as well as the results from the advertising. The first banner advertising rate that you must learn to calculate is the cost per click. Although most banners are not sold on a cost-per-click basis, you should know it so that you estimate whether advertising on a certain site is worth paying. If your banner has been clicked on 5 times this month by visitors of this site, your clickthrough ratio amounts to 0.5%. If you have paid 20$ for a monthly advertising on the site, then the cost per click is 4.00$ (you paid 4$ for a single click on your banner).If another site delivers a similar click rate but offers a lower-cost CMP, then it is better for your budget.

Another banner advertising rate is the cost per unique visitor. The average sum of pages that the visitor sees on a certain site varies. If, for example, a particular site has an average of 6 page views per visitor and its average number of impressions per month is 600 000, then their average user sessions per month would be 100 000. If your aim as an advertiser is the number of clickthroughs, then the cost per visitor should not be bigger than the CPM. Having this site as an example, the impressions that you will get per month will amount to 100 000.

But if brand recognition is your greatest aim and you are trying to make your brand name popular among many people, your banner should be seen over and over again. If so, then a low cost per visitor would not be as important as a low cost per impression. Many ad agencies are dealing with calculating different banner advertising rates, so that your money can match the purpose that you are trying to achieve.

Another calculated banner advertising rate is the so called "conversion rate". It is important for sites that are selling goods, and many online stores use it. This banner advertising rate shows how many people who saw the banner actually bought something.

So, as you have probably understood, the main problem when calculating different banner advertising rates is to have an idea of the exact number of clickthroughs. The easiest way to do this is to use a script that will track down the number of clicks received from different links. Here are two ad tracking resources ,which will ensure that you get the correct total count of clicks.

If you decide upon trying banner ads, you should have these things in mind. You should learn to calculate your banner advertising rates, so that your money is not wasted uselessly.

Article by Robbie Darmona - article writer who writes on a wide variety of subjects. For more information click Banner Advertising Rates

Turn Your Web Site Into A Lead Generation Machine

Writen by Halstatt Pires

With a few simple steps, you can turn your web site into a lead generation machine. Here's how: Hook - Get your audience interested in what you have to offer. Make it exciting with catchy copy, and compelling graphics. Project professionalism and let you potential customer know how much better off they will be with your product or service.

Direct - Tell your audience what to do. If you tell your audience what to do, and you have created the impression of authority, they are likely to follow your advice. Tell your audience to buy your product or, if it is a service you sell, fill out an information request form.

Form - Use your information request form to grab essential information about your potential client. Use an online form to find out exactly what your potential client wants. Use tracking tools to see where the lead originated form, such as what search engine and keyword, or what web site and ad.

Database - The information from the form should be inserted into a database for easy searching, scheduling and record keeping. Having a good data base system is essential for the next step.

Follow up - Follow up with your potential clients, using your database to schedule events and send marketing material. Stay in front of your clients with an email newsletter, and friendly calls scheduled through out the year. You want your potential client to remember who you are, so when it comes time to make a purchase, they think of your company.

Marketing - Use search engines, advertisements, television, radio, magazines, billboards, word of mouth, web ads, and anything else you can to bring people to your site. If there are no people coming to your site, the best lead generation tools in the world won't help you get new clients.

Halstatt Pires is an Internet marketing consultant with http://www.marketingtitan.com - an Internet marketing firm in San Diego offering automated web site systems through http://www.businesscreatorpro.com

Seo 101 These Tags Really Do Matter

Writen by Ron Hutton

In search of the coveted search engine traffic? Yes? Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come. Skip them and the high search engine rankings that you work so hard for will never deliver on the true traffic potential.

Imagine that you check your incoming email and there are two messages waiting for you. You look at the summary information for each and they appear as follows:

MESSAGE #1:
From: unknownperson@obscuredomain.com
Subject: iaviq qiegaie aeiapih
MESSAGE #2:
From: your-favorite-guru@gurusite.com
Subject: An "insider" shortcut guide to creating sensational ads  

If you're interested in how to write killer ads, which message gets opened and which goes in the trash? It's obvious I know, but it's relevant.

Test the search engine results for one of your website pages and here's what you'll find...

The search engine results pages (SERPs) for the big 4 search engines (Google, Yahoo, Altavista and MSN) display information to their users by spidering your web pages and grabbing the text from various areas. When someone conducts a search and sees your web page in the results, here's what you can expect them to see:

  GOOGLE:   Your title tag   Your description meta tag
***********
YAHOO!:   Your title tag   Your description meta tag   Text from the upper area of your web page
***********
ALTAVISTA: Your title tag   Your description meta tag   Text from the upper area of your web page
***********
MSN: Your title tag   Text from the upper area of your web page  

Do you see the parallel between your web page's title tag and description meta tag in comparison to the "from" address and subject line in our email analogy above? The copy that you use in these tags becomes your advertisement to the world when your pages are displayed in search results.

Since each of the top 4 search engines display your title tag first, take some time and think through what you want people to see. Offer benefits. Offer a solution. And when you write the copy for your title tag, use your targeted keyword / phrase at the beginning of the title statement. Search engines place a high value on the title tag.

Your description tag (used by Google, Yahoo and Altavista) should serve as your call to action. Write your description in such a way that it compliments the title tag and motivates the searcher to click through to your site for the answers to their specific problem or need. Your targeted keyword phrase should be included once but not at the very beginning of the description.

How important is it that your website name be included in the title tag or description meta tag? You can draw your own conclusions, but in my view it's not important. The link to your website will show people where they're going from the SERPs, and after landing on your site the URL in their browser along with your site's branding will help them remember where they've landed.

Don't shortcut or poo-poo your site's title tags and description meta tags. When the day comes that you're ranked number one in your niche (and you will be), make sure that Google, Yahoo, Altavista and MSN display the information that will motivate searchers to click though to your site instead of the site listed just below you. It's your traffic. You earned it.

Copyright 2005 Ron Hutton

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for Free Video Tutorials for Internet Marketing and big juicy marketing tips in small, easy-to-chew, bite size servings. Free Video Tutorial Archives Here: http://www.gothrive.com/free-video-library/video-directory.html

Why Your Online Advertising Needs To Be Targeted

Writen by Donny Lowy

Many new comers to the Internet business believe that the degree to their success is related to the level of traffic they can bring to their sites.

There is truth in this sentiment, but it must be molded by the actual experience of doing business online.

Bringing visitors to a web site is necessary to producing sales.

After all, it is these visitors who will be transacting business with the site.

Every business owner would agree that the higher the number of potential customers who interact with his business, the higher the number of sales will be.

But it is in this statement that an important Internet truth is touched on.

The number of visitors to a site is only beneficial according to the need of these visitors for the site's offerings.

Interested visitors will respond to a site's offering, while visitors who have no affinity for the site's offering will simply move on.

Website owners need to ensure that the traffic that they are receiving is comprised of individuals who have an interest in the market segment being covered.

Targeted advertising comes into play here.

For a site to be successful it must attract targeted traffic. The visitors that see the site must have an expressed interest in the products and services being offered.

Most spam emails are simply deleted because the recipient has no affinity to the product or service being offered.

On the other hand, medical ads that appear in online medical trade journals have a very high response rate because visitors have a clear interest in the medical field.

Effective online advertising is based on matching the ad, or site, to people who are already interested in the products and services being offered.

From a mathematical point of view, it is easier to produce sales from targeted traffic than from generic visitors.

Let's assume that 1 out of 100 overweight people will buy a diet book today. If they see your ad, you have a chance of capturing 1 sale per every 100 visitors you receive from this market segment.

Now let's say that in a random group of 100 people 30 will be overweight.

So you need 330 generic visitors to attract 100 overweight visitors.

This means that you need over three times as much generic traffic to gain a sale than from targeted traffic.

It is for this reason that successful online businesses use targeted traffic in their campaigns.

The only exception to this rule is when you can bring in an overwhelming amount of traffic without breaking your budget.

An exception using the above example would be when you can bring in those 330 random visitors for less than the cost of bringing in those 100 targeted visitors.

You would actually need more than 330 random visitors to make room for the odds of there being less than 30% overweight visitors arriving to your site.

Donny Lowy has set up http://www.billionfreeads.com to show entrepreneurs how to advertise for free.

The Secrets To Niche Marketing

Writen by Seth Chong

There are two different ways of ideas about niches. One takes the target audience into consideration first, which is the product centric model, while the other takes the product into consideration first, the audience centric model.

Actually, both of these ideas are identical but one of them will allow you to have more advantage. So which one is that? The product centric based idea.

The product centric model carries a time-tested rule of marketing: if you want to get into profit quickly, sell what people are already buying! There is plenty of information about things that sells well. Niche marketing is just a job to identify the gaps in the market which haven't got dug yet, and build a business around it.

If you realize, books account for a huge portion of online revenue. Nevertheless, how do you grab a slice for yourself without competing against the huge companies like Amazon.com?

The answer is simple, you specialize. No matter how huge Amazon is, sometimes you still wouldn't be able to find books that you want. What types of books are people searching for that they can't find through the mainstream booksellers?

Could you become the authority and number one resource for books on a particular hobby? How about underground' titles like "The Anarchist's Cookbook"? That's what the owners of http://www.loompanics.com have, controversial and "hard to find" title books.

Another way you can build a niche around hot-selling products is to add some spice by customizing or personalizing them. In summary, the product-centric model is based on giving a twist to existing markets and trends.

On the other side, an audience centric model takes a subject matter, special interests or information more importantly first. Basically, you start off with no idea on what to sell. You don't have a product in mind. You only know your target-audience.

The great thing about the audience-centric approach is that you can create whole new markets out of thin air. This is the model preferred by most e-book authors and information marketers.

So where do we start? You need to assess your own interests and strengths before you begin, especially if this is your first time starting a business. What are you already interested in? Do you have any background or expertise on a particular subject? Start with what you know, you'll have more advantage because your prior knowledge will allow you to narrow down your niche quickly. In other words, you already have a good idea of how the topic breaks down.

If your passion is music, for example, you know there is an almost endless supply of potential products and potential buyers in areas as diverse as:

• Instruments/instrument sales/instrument repair/vintage instruments
• Techniques and lessons on how to play a certain instrument
• Memorabilia – shirts, hats, tickets, stickers, posters, autographs
• Audio production, recording, CD labeling, booking, promotion etc

You also know that any or all of those can be tailored towards: solo artists, bands, fans, managers, engineers, agents and the list go on.

Now that's a great thing for you, but what if that's not you're interested? What if you are just not into creating a business out of your hobby, or you don't feel any passion for your current expertise?

The good news is: It's Fine! You don't need to give up hope or bang your head against the wall for ideas. You will however need to do some extra work. This brings us to the second reason I suggest taking stock of your strengths.

Here's a secret about most internet marketers. Ready to know? Here it is: Most of the famous niche marketers you've heard of create products for niches they know absolutely nothing about.

How do they do that? Easy, they either hire the research and writing to someone else, or hunt down an expert for an interview, just a combination of outsourcing and "branding". Also, this type of marketer has his or her own set of "reasons why" for motivation.

They include:

• Money
• Pride of ownership
• Love of the creative process
• Need for variety and breadth, rather than depth

It doesn't matter as much to this type whether the market personally interests them. His or her goal and passion is to hunt down as many overlooked niches as possible, dive into them quickly and start profiting.

So, if this sounds like you, you're in good company! Once you learn the basics of niche research, you'll have your pick of dozens of potential business ideas.

To Your Success,

Seth Chong is the owner of IMViral, one of the largest, biggest viral Internet Marketing Newsletter being spread around the world. To get his Newsletters(worths $197) for Free guaranteed to boost your online success, click here: http://www.IMViral.com

The Prosperity Automated System Stop The Getrich Quick Schemes Go With A Winner

Writen by Elias Georgi

"Dream BIG to achieve BIG" is my husband's philosophy in life. He has a home based business, he buys the MEGA- million lotto ticket religiously and laughs at me for buying 2 dollar scratch-offs that have only a 500 or 5000 pay-off. "Dream big, love, not small," "we might win big" and I believe him. I believe him, maybe not about winning the MEGA million but about winning big; because, my husband's dreams are grounded in reality. He works, ceaselessly, untiringly for every cent he earns and refuses to leave our future solely at the feet of Lady Luck.

The point I am trying to make is this: Dream BIG, Wish BIG and Hope BIG but don't leave common sense in the dumpster! Luck aside, honest research and intelligent living cannot go wrong. Running a home based business is one of your best choices.

I don't mean to dampen your hopes about earning a substantial amount of money quickly. You can do that with a good home based business. I am just trying to warn you against getting scammed. So when you come across those get-rich-quick schemes that promise the world for little in return, listen to that inner voice that says "too good to be true" because you know as well as I do that if getting rich was so easy there wouldn't be any need for such scams. What you need to find is a work at home system that will take you by the hand and show you what to do to make real money. You need a good home based business. With your own home business, you can make a good income.

Copyright 2006 www.eliasg.com The innumerable get-rich-quick schemes floating around nowadays are an insult to your intelligence, your dignity and your self-respect. Many of these other work at home schemes are designed by amoral souls waiting to tap into your dreams and take advantage of any moment of vulnerability and/or weakness when for one reason or another, your defenses are down. I can imagine you thinking at this point that, "hmm, if this amoral soul can get rich so quickly with his home business scams why can't I get rich quickly?" So I say, "See, even this amoral soul has worked hard, researched well and put in a substantial effort into designing his scheme to con people out of their money." The fact that he or she will get his comeuppance sooner or later is beside the point.

So yes, there are a few money-making home based business systems that work and are the real deal but these are like the proverbial needle in the haystack. You just have to to find that needle. There are few businesses that will give you good returns in less time. Find that "one" and you are set.

Elias Georgi makes it easy to build your home based business and earn a substantial income. Learn how to increase your income in the comfort of you own home with minimal effort by visiting: http://www.eliasg.com/details.htm

How Can You Can Go From Zero To Hero Overnight Viral Marketing

Writen by Michael Cheney

Everyone has heard about viral marketing but what is it and how long will it survive?

Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.

From Zero To Hero - Overnight!

When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.

As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.

So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:

"To get your FREE email account goto www.hotmail.com".

As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history.

But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are wise to such attempts at mass penetration?

Viral Marketing Can Really Pack A Punch

The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game "Splat the MP" and launched it live on their website within 48 hours of Prescott's now infamous left-hook against an egg-throwing protester.

The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public's imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred.

All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase.

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/

Not Using Viral Marketing Could Kill Your Business

Writen by Shiv Patel

Creativity

With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It does not matter if you have a killer product or a fantastically designed website, if people don't know that you exist, it does not matter, and you are not going to make it big. Worse of all, you business could just get killed.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one's product or company. In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

The information about Viral Marketing presented here will do one of two things: either it will reinforce what you know about Viral Marketing or it will teach you something new. Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectively of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. Remember the movie "The Blair Witch Project"?

Many big companies have tried viral marketing and have had many success stories with it. Now it's your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

Then you will be glad you took the time to learn more about Viral Marketing.

by Shivam Patel

For more information about Shivam Patel and his services, please visit http://www.resellebook.co.uk and http://www.devine-design.net

Keys To Successful And Profitable Niche Marketing

Writen by Toon Chooi Tan

The market world is increasingly becoming specialized. Instead of offering a wide variety of goods or services, businesses prefer to cater to a select few. Also known as a niche market, serving such a well-defined segment gives businesses more time to focus on their customers' needs and provide them quality service. However, the challenge is competing with bigger brands and how to beat them at their own game by using the key to niche marketing.

The key to niche marketing lies in getting ahead of the competition. This means getting to know your niche market, offering them services most big brands cannot provide, advertising heavily and giving them something more that just a smile. In order to use the key to niche marketing more effectively, one must be ready to abandon old marketing concepts, be creative and resourceful.

One element abandoned by the key to niche marketing is the principle of place. With the rise of the Internet, advertising, promotion and service have never been easier to get the key to niche marketing. You can do business online, set up shop in its virtual space or update an existing establishment and its services. The key to niche marketing is to know what your market segment more than the competition and meet their demands.

The key to niche marketing begins with research. You have to know your market segment intimately: what are their needs, their lifestyle and buying behavior. How often do they need your product/service and are they willingly to pay more for quality. All of these must be taken into account because it will help you define the key to niche marketing. The pricing, advertising and promotion rests on their response and is another part of the key to niche marketing. You can also create packages for your customers that suits their tastes by using the key to niche marketing.

Reading articles of related topics, interviews by other marketing professionals and using other techniques developed by successful business people will also help you build the key to niche marketing. Here is where Go.Rom.com fills in the blank of your personal research for the key to niche marketing. Go.Rom.com is a website that provides vital information about your potential customers, how to attract them to your site and gives you the principles of the key to niche marketing. Often it is the business with the most information and uses it well that wins the marketing game through the key of niche marketing.

The key to niche marketing can give you a chance to use the Internet in its full power. Once you've established the key to niche marketing in your own business, you are well on your way to expanding by including other services in your business. Say you are a wine seller that does specialty blends with your own vineyard. Go.Rom.com can help increase the traffic of your website through keyword searches as part of the key to niche marketing. It can also help you find wholesalers for equipment, partner with niche affiliated programs to create awareness, such as a wine fair, or create additional products/ service to compliment your current niche like a complete set of wine glasses or wine racks. The key to niche marketing is really to pay attention to the customer needs and give them quality in return. You will be rewarded by loyalty and increased niche-base through word of mouth, which is the best form of advertising any business can get, all this by unleashing the power of the key of niche marketing.

(c) ToonChooi Tan

Webmaster of Hot Niche Keywords which you'll receive 75-100's of Niches Keyword Lists Every single Month. Visit Free Niche Marketing Tips now to for various niche marketing tips. You may subscribe to his 6 part Niche Marketing Course which will reveal the insider tips and tactics that will show you how to find Hot and Untapped Niche Markets with Ease.

Why 95 Of Online Businesses Never Make A Dime

Writen by Gary Kidd

Let me ask you a question.

Why did you start an online business, or why do you want to start an online business?

Without knowing you personally, I suspect your answer is, to make some extra money?

For many, it is to make enough money to replace their current job and work full time from home.

For a few, it is to get filthy stinking rich!

So, when you started out, did you make a cash flow forecast? Hmmm....probably not?

If not, what would you say if someone was to offer you a better job? Chances are, you would ask HOW MUCH DOES IT PAY?

Did you do that when you decided to join some of the programs you are in now?

The simple truth is, most will never make a dime online. There are many reasons for this of course, but, ultimately, it boils down to one major factor.

Nearly 95% of the people working an online business are PART TIME! These part time people move from one program to another. You probably either know that from experience, or, you do it yourself.

So why do these part timers go from one program to the next in the hope the next one will be "The One"?

The real answer is simple. These part time people are not making a profit, because if they were, do you honestly think they would leave and move onto something else and leave behind that extra income?

If you were making say, $500 a month from a program, would you leave to start again somewhere else?

Another major factor is that most programs do not realistically offer a good chance for these part time people to make a $500 a month profit. Many require you to have up to 100 people or more in your downline. Again, this for most will never happen. So, they move onto the next program, never really understanding why.

But what if there was a program that rewarded these part time people? What if it only needed 20 people in your team to make a $500 a month profit?

Imagine if your downline was full of part time people making such a profit each month? do you think they would then leave?

Referring back to the statement above, if someone came to you and offered you a new job, your first question would be, how much does it pay? Your second question would be, what is it you want me to do?

So let us look at your current program. If you want to make an extra $500 PROFIT each month, do you know what you have to do in order to earn that? Do you know how many people you must recruit, and how many your people must find?

If you know the answer to this then fine, if not, look at your pay plan and sit down and work it out.

If your program costs more than $250 to join and the monthly costs are more than $250, then your chances of recruiting others online will diminish.

If your program costs $20 to join and $20 a month, then your chances of making $500 will require a downline of around 250 to 500 people, or more. Are you capable of achieving that working part time?

What if your monthly costs were around $150, which is not that much really? What if you only needed FOUR people? What if they only needed FOUR people also? Realistically, do you think that is a possibility?

Even part time people should be able to find FOUR, if not, then they should seriously think about what is they are trying to do online, apart from losing money.

Even if it took you three to six months to get 20 people in your team, you would then be making a $500 a month PROFIT. Can you see yourself making that much with your current program when all you have done is find FOUR people?

Take my advice. Stop falling for all the hyped up JUNK out there. Either you are in business to make money or not. If you treat your business as a hobby, then it will only pay you a hobbies income, more than likely lose you money.

Did you start your online business to make money? If so, then do your sums. Find out what you have to do in order to make the sort of monthly income you desire.

If any program requires you to recruit more than FOUR people in order to earn a good part time income, then do not join it. Find one that does, because it is the part time people in your business that will make or break you.

Regardless of how successful you become personally, your income will always be determined by the part time people in your downline. If they know what they have to do in order to make a profit, then they will stay. If they have to find more than FOUR, they will leave after one, two or three months maximum.

Remember this:

You would not start a new job if you did not know how much you would be earning or what you had to do. So why on earth should you start an online business without knowing what you had to do in order to make a decent profit.

Gary J Kidd has been online for over six years. He works full time from home on his business. He has downlines in some programs of over 15,000 people. He has introduced two major systems to help his part time people make a profit from home and stay in business. He shows people exactly how to make a $500 a month profit with only 20 people in their downline, using a simple system. http://www.gjkgroup.com/recommends/new

Master Resale Rights 5 Lessons Bill Gates Could Teach You

Writen by Mike Adams

Smart Internet marketers know that buying master resale rights is a shortcut to getting products on the market. But did you know that Bill Gates and the Microsoft empire were built from purchasing master resale rights?

That's right - the richest man in the world bought the rights to DOS, the operating system that began the Microsoft empire.

There are 5 important lessons Bill Gates could teach you about master resale rights.

1. Find a hungry market with a burning need and fill it.

Bill Gates read about the Altair 8800 computer in Popular Science in 1975. Realizing Altair needed a simple programming language to make the computer popular, Gates sold a version of BASIC to Altair before it was even written. Then Gates worked night and day with Paul Allen and Monte Davidoff to develop it. Microsoft was born.

In 1980, IBM created the desktop PC - but they didn't have an operating system. Gates saw a burning need waiting to be filled, and learned a new lesson:

2. You don't have to create a product to fill a need if you can buy the master resale rights instead.

IBM approached Bill Gates to create an operating system for the PC. Gates initially recommended they contact Digital Research to purchase their CP/M operating system. But those negotiations failed, and IBM came back to Bill Gates.

Gates learned that Tim Paterson of Seattle Computer Products had developed a clone of CP/M called QDOS. Microsoft bought the rights for just $56,000.

Of course you don't have to invest $56,000 to get rights worth selling. Often you can buy master resale rights for $100, $50, even $10 or $20. You can even join resale rights membership sites and get thousands of dollars worth of products for a small monthly fee. Sometimes you can even find master resale rights products for free!

Why so cheap? Sometimes the products aren't very good, but often they're great products that weren't marketed well. Not seeing the opportunity, people sell their work for almost nothing.

Smart marketers know that sometimes you can just rename a product or change the marketing and have a hit. This is where Bill Gates could teach us the third lesson:

3. Repackage or rebrand, change the marketing approach, and build your own brand.

QDOS stood for "Quick and Dirty Operating System." IBM might have bought it even with a name like that, but being a savvy marketer, Gates decided to rebrand it. He dubbed it "PC-DOS," for "PC Disk Operating System." He targeted it squarely at IBM - and they bought it, big time.

When PC clones hit the market, Gates saw another hungry market with a burning need. Microsoft quickly rebranded DOS, dubbing it "MS-DOS" for "Microsoft Disk Operating System," thus building the Microsoft brand at the same time. The rest is history.

Resale rights products are often widely available. If you do the same thing as everyone else, why should someone buy the product from you? But if you take the time to repackage or rebrand the resale rights where permitted, you will have a unique product you can market to a hungry audience with a burning need. Because the next lesson we can learn from Bill Gates is:

4. Just because someone else didn't become a billionaire with the master resale rights for a product doesn't mean you can't. Use your brain and figure out how to do things better.

Success in any business is often as dependent on intelligence, motivation, and marketing as it is on the product itself.

Others created the BASIC programming language, but Bill Gates repackaged it and sold it to Altair. Digital Research had a perfect operating system for the PC, but they missed out. Tim Paterson created the DOS operating system that would run every PC in the world. But he sold it to Microsoft for $56,000. Bill Gates is now worth an estimated $51 billion. Forbes magazine says he is the richest man in the world.

Realizing he had a hungry market with a burning need, Gates saw opportunities that others missed, took products that were relative failures, and built a multi-billion dollar empire.

Not everyone is Bill Gates, but don't you think we all have opportunities that we either take or miss? And don't you think we sometimes settle for less than we could have?

That brings us to the final lesson that Bill Gates could teach you about master resale rights:

5. Don't sell your life for almost nothing.

Bill Gates took opportunities that others had and did something with them. Do you think Bill Gates would ever sell the master resale rights to all of the Microsoft products for $10?

Of course not! Yet you will often see people selling master resale rights to great products for less than you'd spend for dinner! They don't realize they are selling their life for almost nothing.

You can't go far on the Internet without someone promising you that you can make a million dollars by selling their product. Do you realize how many $10 products you would have to sell every day to make a million dollars a year? 274! Each and every day, 365 days a year. Wouldn't it be easier to sell 27.4 copies of a product every day for $100 each? Or a $30 monthly membership to a site 8 times a day?

You're not going to see Microsoft selling the next version of Windows for $10 each, and you shouldn't sell yourself short either.

Don't drop your price. Build your marketing skills instead. Find a hungry market with a burning need. Fill it by creating your own repackaged, rebranded product from other people's master resale rights products. Use your brain and figure out how to do it better. Don't sell your life for nothing. Charge a higher price and make it worth it to people. Fulfill their need and you'll have no shortage of business.

Copyright 2006 Mike Adams

Mike Adams has been marketing on the Internet since the early 1990's. His latest project is Gigantic Resale Rights.com. As part of the launch of Gigantic Resale Rights.com, Mike is offering our readers several free resale rights packages. You can get yours at: http://www.gigantic-resale-rights.com/5lessons.html

Persist Or Perish The Choice Is Yours Learn The Rules Of Online Business

Writen by Arun Pal Singh

Everybody wants quick profits. The phenomenon is more prevalent on the net as compared to offline business. The situation is only worsened by those ever coming awe inspiring success stories where previously 'a nobody' made millions overnight. While these stories may invigorate the desire to be rich overnight, there is always 'the other side' that is never brought into the picture and never asked too.

Until and unless you are highly gifted or have a knack of making money the quick profits are no more than folklore. If you are new to online business you must first understand the rule of the business before fueling the ever expanding expectation.

The so called overnight success stories just present the tip of iceberg. Firstly very few people achieve that kind of success. Secondly more often than not there is an equivalent amount of hard work which has been put in before the guy became a success.

The person in question might have been on the net for quite some time before he hit the idea that led to profits. Nobody tells this when success stories are written. And surprisingly nobody searches too. But that is the usual case.

Online business is a business after all. One needs to study the market and understand the tools and techniques before he can shoot. Like everything else there is a learning curve. That may be shorter in some cases. It too depends how much time you put in to understand that. And it depends on your background.

One thing is for sure. Nobody can wake up one fine morning, jump into foray of online business and expect windfalls.

No! It will not happen. The chances of this happening are as remote and bleak as your driving a car when you do not know how to drive. You need to learn the thing first. There will be frequent stalls and rough rides before you gain the control. Then you need to learn the traffic maneuvers. But by and by one gains control.

Many magical products have failed before they fell into the competent hands. So when you read a story and get inspired, just pause and think.

Starting an online business is damn easy. In couple of dollars everything from products to website will be yours.

After this comes the difficult part of making the sales.

There are a lot of things you need to know, assimilate and apply before you can bang. Every thing takes time. Here is where the experience counts. If internet is a new world to you then you need to hang on and learn before you can raise your graph to the desired level.

You need to be persistent. You need to be perseverant. You need to learn and apply.

It is much easier to do business on the net than the offline business.

But it is not a cakewalk either.

You need to stay and spend time on the net before you become proficient. The quick profits will not come until you have learned to breathe in the new environment and mastered some of the marketing techniques.

Till that time you should carefully put a lid on your expectation.

After that it is all fun.

Copyright 2005 Arun Pal Singh

Author is a successful marketer and writer. Visit his website http://www.homeforprofits.com to know more about success in online business. To avail his free Income Course, send an e-mail to subscribe@homeforprofits.com with subject 'subscribe'

How To Profit From Free Resale Rights

Writen by Ken Mathie

Even some of the most experienced Internet marketers scratch their heads trying to figure out how they can make any money when somebody tells them to give their resale rights package for free. Where does the money come in if I'm just giving the stuff away? Well, if you're scratching your head as well, the following answers may come as a surprise to you, though when you think about them, they are quite obvious.

One of the most common resale rights packages on the Internet today is the ebook. This is usually some instructional book that gives the Internet marketer valuable tips on how to run their business online. There are more ebooks on the Internet than you can shake a stick at. Many of them are given away for free. But why?

The answer is simple.

Because almost all of these ebooks have something inside that is going to make the person who gave it away some money. Here is an example, leaving out the name of the book itself.

One book is a collection of sure fire money making programs. The one program, the author guarantees, is income that requires no selling and no recruiting. All you need to do is put in 2 hours of work a day and you'll make money. And he is giving this info away for free, plus he is giving you the right to sell this book for a profit. How can anyone pass up an opportunity like that? They can't. So they download the free ebook.

Here is where the money making opportunity comes in for the person who gave the book away.

Remember, I said that inside are 3 programs to make money with. It just so happens that these are 3 programs that the person you gave the book to is most likely going to join himself in order to make the money you say he will make. Guess what? All these programs either have a membership fee that you will get a portion of, or involves selling products that you get a certain percentage of for each sale. Imagine how much money you can make if you can give away several hundreds of these books. The income will slowly build over time, especially if the memberships are recurring on a monthly basis and the sales commissions go multiple levels deep in the case of MLM programs that may be included in the book.

So if you think that you can't make any money by giving away resale rights packages, you need to think again. This is a practice that has been going on for as long as the Internet has been in existence. Obviously all these people would not be doing this if there wasn't something in it for them. Also, if you give something away for nothing and it works for these people, they will be more likely to purchase your next product when it comes out.

Give it a try. You WILL be pleasantly surprised by the results.

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Are You Willing To Pay The Price

Writen by Edmund Loh

Do you believe that there is a price to pay in anything and everything? I do. But I am not necessarily referring to monetary terms. I am not strictly talking about the dollars you hand out when you buy something either.

You see, there is a price tag to everything we do.

On the Internet, we have many so-called gurus (I do not like using this word but anyway...) telling other people that it takes little or no money to start an Online Business. True. However, what most people fail to see is the price tag that goes along with that statement: you need to invest a lot of sweat equity to make your Online Business a success.

Starting an Online Business on the Internet is a great option for most people who do not have much money but still desire to be an entrepreneur of some kind. However, instead of paying a lot of money to succeed, you contribute in terms of sweat equity and be a 'little' intelligent.

The reason I said a 'little' intelligent is because time and again, most of the successful Internet Business owners we know, witness or heard of are not from bright academic backgrounds. What is ironic, it is these people who surpass the so-called academic stars and professionals in the financial field.

Whoever said it takes money to make money is certainly wrong. If money can make money, the following will happen:

[1] The poor will perish because they do not even have the money to make money.

[2] The rich and middle-class will go on to make more money with no effort or using their intelligence and wisdom simply because they already have the money.

You and I know that the two statements above are not 100% true. Why?

[1] Most of the rich people we know or heard of today were not necessarily from wealthy backgrounds. They used what is cheap and available to every one of us to succeed.

[2] Some rich or middle class people still end up losing their wealth owing to their foolishness. If it takes money to make money, should not they be getting richer?

What has all these to do with your pursue on starting your own Online Business? Most people who start their Online Business have fallen for the idea that it is a very 'easy' way of making money on the Internet.

Let us get some facts straight here.

It is easy to make money from the Internet – but also easy not to make money from the Internet.

Has anybody told you that before? I do not know. If you are reading this, please keep this statement in mind especially if you are just beginning to pursue your Online Business - It is easy to make money from the Internet, but also easy not to make money from the Internet.

Remember that doing business on the Internet is a means of high leverage. You can seek prospects without traveling to their homes and offices across the continent. You can communicate with many people at the same time. With the Internet, you can more omni-present and not limited by your presence and time in the offline world.

However, since you do not have to put a lot of money to start and operate your Online Business, this means that you will have to invest a lot of sweat equity and working smart in the process to reap the rewards from your Online Business.

Investing a lot of money in any form of business is never the only solution. It is just part of the solution. The rest of your pursuit towards success depends heavily on your determination and hard work.

If you are not prepared to work hard, you will be doomed to fail and wonder why everybody else is surpassing you. I did not make the world that way but it is a law written on stone.

Copyright © Edmund Loh

About the Author:
Edmund Loh is the author of the E-Biz Wiz Blog and Starting An Internet Business Special Report. Visit E-Biz Wiz Blog for proven ideas, tips and information on starting your own Internet Business and subscribe to the 12 Day Internet Marketing Success Course. http://ebizmodelsyoucancopy.blogspot.com

Effective Website Promotion

Writen by Richard Heaney

This article is going to show you how to get what you really need at your website – Traffic!

You have finished building your new website and you have published it but there are no visitors. Unfortunately with the vast number of websites out there people are not just going to stumble upon your site by chance, you have to send them there. You can do this by starting some kind of advertising campaign or by getting your website listed in the search engines.

Online Advertising

There are numerous ways of advertising your website online, these are the methods I have found to be most effective:

Pay Per Click advertising involves paying another website which receives regular traffic to advertise your site. Some of the major search engines run pay per click advertising schemes, Google AdWords would be a good place to start to find out more details. You write a short advert consisting of a headline, a second and third line and your URL. You then choose a list of keywords which are relevant to your website and bid on the price you are willing to pay for your adverts to be displayed.

This can be a very effective way of advertising online, you only pay when someone actually clicks on your ad so as long as it is well written you are paying for targeted traffic. Also you can set a daily budget to prevent over stretching your advertising funds. Some sectors are more suited to this type of advertising than others, if there are lots of competitors in your market it can be expensive.

Article submission is an excellent way to promote your website and best of all it is free! You simply have to write an article on a similar topic to your website and then submit it to online article directories. At the end of you article you include a resources box which can contain details about your website and the web address. People may read your article and then visit your website to find out more details, also you get a backlink from the article directory. A well written article on a popular topic can bring good traffic to your site. Ezine advertising is another good way to promote your website. People only subscribe to ezines if they have an interest in the subject matter so if you can find an ezine relevant to you site you can achieve good results. The the larger the subscription to the ezine, the higher the cost to advertise. But smaller ones often get better readership, more people actually open and read the content from top to bottom.

Search Engine Listings

Advertising your site is a good way to get traffic in the beginning and depending on your sector you may get good long term results. However the best way to to get traffic is by getting your website ranked highly in search engine listings.

There are two ways to improve your search engine rankings, on page and off page optimization. On page optimization refers to the design of your website. Your site should be based around one or more keyword phrases that you want to rank for in the engines. The keyword phrase should be included in the page title, in the meta tags and at the beginning and end of the main body text. Off page optimization basically involves getting links pointing to your website. All the major search engines place a high emphasis on the number and quality of links a page has when calculating it's ranking. Most of the links on your site should be at least partly relevant to your subject matter and links from highly ranked sites are more valuable. If you ask for a link exchange make sure that your site's keywords are in the anchor text that is displayed on their site.

Paying for advertising can have almost instant results but getting ranked in the search engines takes time. You should be able to get your site indexed and displayed on MSN within a week or so of getting a few links however it will take longer before your site starts to show up in Google searches, just keep adding links and be patient.

Rich Heaney is the webmaster at http://www.onlinemarketingopportunity.com/ - visit now to find more useful information on website promotion and exciting online marketing business opportunities!

How To Get An Instant Flow Of Traffic Doing What You Always Do

Writen by Sean Mode

How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get on the internet! Finally something easy without clicking sites you don't want to look. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people across the globe.

InstantBuzz is small toolbar that installs to your browswer in seconds and it's certified virus free. If you don't like it you can remove it just as fast as installing it and did I mention it's free? With InstantBuzz do you not only do you place your free bar ad but their are other methods of advertising, MailSpace Ads and HyperSpace Ads.

MailSpace Ads are their most powerful ad format. With MailSpace Ads it allows you to exchange ads at the top of your outgoing emails. Every time you send a outgoing email someones InstantBuzz Ad will show at the bottom of your email and you'll be awarded ad credits and your ad will be seen at the bottom of thousands and thousands of other members outgoing emails to their clients.

HyperSpace Ads are simple. Just place a line on whichever page or pages you wish and it's shown in a small box on the upper right side of your page that advertising two members sites and it's closeable. Each time someone views your site you earn ad credits to display your personal webpage on other members sites.

Sean Mode will show you how to get a steady flow of income with 5 fully automated streams of income with your own personal website setup within 24 hours and is 100% ready to take orders and pull in massive residual profits. Get details and sign up here: http://www.onlineprofitbusiness.com/pips.html

Avoid The Sharks

Writen by Daryl Campbell

They hang around your web site. Not buying, just lurking. Checking out what you're doing and what your target audience is doing. They wait patiently looking for any opening you may accidently give and then they strike. Who are they? Your competitors and they're going after your customers but you can avoid hearing the theme from "Jaws". How?

1. Ask

Your target audience may or may not like your web site. The same goes for your newsletter, products, services, affiliate programs etc but the only way to know is to ask. The feedback you get from your customers can show you things you may not have been aware of or emphasize what you already knew. Either way asking for their input not only helps you but makes them feel more connected. A major step to building a good relationship.

2. Stay In Touch

Contact your customers on a regular basis. Offer them a free e-zine subscription. Ask if they want to be updated by e-mail when you make changes to your web site. After every sale follow-up to see if they are satisfied with their purchase.

3. Friendly Web Site

Make your web site easy to navigate. Have a Frequently Asked Questions (FAQ) page to explain anything that might be confusing. Use an electronic survey to find out how to make your web site more customer friendly.

4. Easy And Free Communication

Make it easy for your customers to contact you. Offer as many contact methods as possible. Hyperlink your e-mail address so people won't have to type it. Offer toll free numbers for phone and fax contacts. Getting in touch with you should never turn into a Kafka novel.

5. Teach Your Employees

If you have employees, make sure they know and use your service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual since each person has different concerns, needs and wants. That goes for your employees also. Give them guidelines but encourage them to come up with their own ideas for customer satisfaction.

6. Impress

Give your audience more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses or discounts to those who make a big purchase. One simple way to impress your customers is to follow through. If you say you're going to do something, by all means do it. Broken promises can lead to bad feelings.

7. Above All, Be Nice

Always be polite. Use the words Please, Thank You, and Your Welcome. Be polite to your customers even if they are being irate with you. We're all human and nobody likes getting yelled at but stay calm, admit your mistake and apologize. Move to correct the mistake quickly and make it up to your customers in a big way. This approach will satisfy the majority of people. Why? Because most customers just want an acceptable resolution to their problem. A little humility goes a long way.

Follow these steps and watch your competitors swim off into the horizon... with empty stomachs.

Daryl Campbell owns and operates Win The Market - Coaching, ideas, tools and fun. Build and Protect your business at http://winthemarket.com

The Internet Marketer

Writen by Rauf Kuliyev

The internet marketer is really a perfect profession. This profession allows you to gain many positive characters. You become more responsible, you learn how to earn money in your home business, how to make it professionally and treat your customers in a way you wanted them to treat you. We have to keep in mind one very important thing that marketing on the internet is different from marketing in real world in some aspects. You may ask why? So, the difference is a little hidden and can't be seen at first.

Most people when they start their journey on the internet think that money are flying here. Ok.. just think, if money are not flying in the real world why should we think that they are flying on the internet? To make money on the internet in your home business is not easier than making them in real world. It is even a little harder.

In real world if you have a shop and visitors coming every day you need to make some advertising campaign to attract them and build your customers list from month to month, from year to year. Once you attracted them and they visited your shop, you don't just watch them whether they buy from you or not. You try to be polite, helpful, answer all their questions to the extent that they start to know you, trust you and then they buy from you. In short, you try to offer them professional service. If they buy from you and happy with the purchase they start to trust you even more. And you start to be even more helpful and professional to keep the trust between you and your customer.

That's the way we market in real world. It is just described in a few words, clear to you without wasting your time.

On the internet, in home business it is a little different. The customer comes to your website and he can't see you, he can't speak to you either. The only thing that he has in front of him is the document in html, i.e. your webpage. At this time he needs your guidance and help as if you were near him. If he can't see any kind of help or answer to his questions then he simply leaves your website and go somewhere to another website where he will find what he is looking for. So, as I said, your customer can't see you, just only your "cold" website. You should know that internet surfer is looking for information, information and information. Not pictures. First of all is information. Your sales directly depend on how professionally you give info about your product. Fail to do this you will fail to make any purchase.

As I said, if you have unique product it is much easier to make profits. If you sell someone's product you must choose the cheapest one and advertised professionally.

That's the key point which many marketers don't care in their home business projects and loose their visitors instead of converting them into a buyer.

If you don't understand it then you lost your 90% of internet profit which may possibly generate your future website or any home business. You have to prepare your website in a friendly way for your customer ( design and interesting content). You have to describe your product in the best way possible. You should describe all the benefits of your product why it is different from other products. You have to describe all the advantages your customer may have if he buys your product. You even should read all your website message addressed to a customer a few times to make sure that it is really helpful and clear. You have to feel that you described your product in the best way possible so when a visitor comes to your website he may have all questions answered even if you are not near him. If you don't do that, you lost your customer forever.

The best and easy product you can sell on the internet is info product or any downloadable product. It may be ebook or software. It is also advisable to have your own product because if you sell someone's product then keep in mind that you are not alone doing this. An internet surfer can buy it from any other place. But if you have your own product then he can buy it only from you and it is a serious advantage in your favor.

If you want to have good sales of your product then you first need to create your product. You need to study your industry and you need to study your competitor's products similar to your product. Once you have this information you start to understand what is happening in your specific industry, you start to know your competitor's product. After that, try to create your own product.

Finally when you create your website or webpage you need to write a good presentation of your product, show all advantages and difference from other products and you must do it step by step like on my webpage. If you fail to do this then any internet surfer who may visit your webpage, will find you incompetent and will never buy from you. Especially when you write your presentation you must be clear and honest with your customers/visitors. Never exaggerate your product value or features. Don't give false promises about your product in your presentation letter on your website. If you do this then you will never have repeat sales and any internet marketer knows that if you have no repeat sales from the same customers then you will not be able to have your customers list/subscribers list and if you don't have it then your home business will never grow. Remember, giving false promises is not ethical and additionally it will destroy your success.

When you prepare your product information, i.e. presentation on your website home page you must use the correct words which may really reflect your product true features and convince your visitor to make the purchase. But if you don't have a great product or fail to create such a one which means you can't compete with other products then I am sorry to inform you that you will not be able to make good presentation of your product.

Once you prepare your message you'd better re-read it again and again and look at your message from the view of your visitor and make sure that your message is really convincing. Not false convincing but true convincing. If you can't study your industry, competitor's products and prepare true presentation you'd better spend more time until you collect enough knowledge. Never try to hypnotize your visitor or cheat him. Avoid hypnotic words like: " I am going to reveal to you never-before-revealed secrets" and "instant formulas."

If you stay sincere with your visitors they will trust you and buy from you more. If you can't prepare such a kind of your product presentation and just try to sell something like others then it is hard to make much sales. In this case you need from 1 to 2 years to get most of your website or maybe longer.

If your product is not in high demand, your presentation letter is weak and not convincing then you may have some little sales. Or even you may have even good sales but in this case you need to bring huge traffic which requires some time, up to two years for full exposure or maybe even more.

You must understand that there is no any secret behind internet millionaire's tactics. It is very simple. The "secret" means:

1. Having a great product.

2. Great and professional presentation of your product.

3. The right traffic tactics.

If you don't have a great product or product in high demand then even if you can bring huge traffic you can't make serious money. If you have a great product but don't know how to bring traffic to your home business, you fail again.

Note that the key of success is in great product which is high demand. If you have it and bring decent traffic even in this case you will get a good number of orders. There is no any secret. It is so simple.

Online Home Business Guide Tips by Rauf Kuliyev

http://www.onlineincomeguide.com

The Right Internet Marketing Articles Strategy Is A Game Of Links

Writen by Christopher Kyalo

Do you know the secret or internet marketing strategy behind the phenomenally high traffic that blogs enjoy in general in comparison to websites?

It really should not be a secret but if you examine the successful blogs you will find that they have numerous links that lead traffic back to them. Admittedly the higher traffic the sites with links leading back to them, the higher the traffic they will tend to enjoy.

The Internet Marketing strategy that lifted blogs to the top

Blogs have taken off by having numerous links linking to each other back and forth. Because of the usually conversational and informal nature of blogs, it is usually much easier to create links to one another. Easier than it is with websites. This is the reason why an increasingly popular Internet marketing strategy used by many websites is to create a blog or several blogs and then create links on those blogs to drive traffic to their main websites. Using this amazing Internet marketing strategy, many webmasters are cashing in on the popularity and higher traffic enjoyed by blogs.

This is an important Internet marketing strategy to bear in mind when using articles. It simply means that the more quality links you have leading to your site or blog, the higher traffic you will enjoy.

How to use this Internet Marketing Strategy in your articles campaign

So how does somebody increase the number of links to their site or what is the most effective internet marketing strategy for increasing links to a site as fast as possible? The answer is simple. The more the articles you write and post, the more links you create to your site. The faster you write the articles, the faster the links will grew. There is of course another factor in this internet marketing strategy that will have a greater impact in the long term. And that is the quality of your articles. The better their quality and the more informative they are, the more they will tend to get reposted and the more rapid the viral effect that will spread quality links to your site all over the net.

Actually there is no comparison between the effectiveness of links you build up yourself by posting individual articles and the links created by the viral effect of your articles spreading all over the net. The latter is much more powerful and will give you links in numbers that you would not possibly hope to post by yourself - not in the next 100 years. Even when you use special software for rapidly and automatically posting your article ( I don't recommend this for various reasons, one being the dangers of your article being posted in a site where it is labeled Spam because of it's irrelevancy. This actually happened to me once. I can assure you it is not a pleasant experience at all. In fact it can quickly wipe out all your good painstaking work of many years in one single click.)

Still the more the number of articles you churn out and post on a daily basis, the quicker your traffic will build up. It is a simple math reality that I have proved on my sites time and again, and it is a very powerful articles Internet marketing strategy that still works.

This Internet Marketing Strategy Will also help in Search Engine Optimization

Using articles to implement this Internet marketing strategy will also have an impact in your search engine rankings. Whatever system used for rankings at whatever search engine, and no matter home many times they keep on changing their policies, one thing remains important. And that is the number of links leading to your site.

Therefore consistently practicing this Internet marketing strategy is a search engine optimization strategy that will dramatically improve your ranking with search engines over time. That is how powerful this Internet marketing strategy is.

Click on this link for details on how this writer can help you get your Internet Marketing Strategy articles campaign up and running at a dirt-cheap rate.

http://marketingurhomebiz.blogspot.com/
2005/06/9-per-article-experienced-writer.html

Christopher Kyalo is a writer/marketing expert who has made money online only by posting free articles. Get more information for FREE at; http://big-online-story.blogspot.com/2005/07/
right-internet-marketing-articles.html