Internet Marketing

Call In A Pro To Help Market Your Site

2009-03-04T08:00:00.001-08:00

Writen by Craig Dawber

A number of subscription website owners feel they can handle all aspects of their website business themselves from writing content to developing the site to marketing the website and managing the site as well.

There may be a few of the owners who may be able to handle all the functions themselves, but in actual practice we should let the experts handle their individual tasks like a designer should be hired to design the site and a marketing professional to market your site, to achieve the best results.

Whether it is a small business or a big business house, the keyword for help here is professional- a person who has in depth knowledge of the topic under consideration. An internet marketing professional for example will be able to help you make a marketing plan suited to your budget and requirement. This will include a detailed sales and promotion plan for your website for a given period. The kind of Marketing professionals you hire will depend on your budget and size of operations. There are small teams of marketing professionals who specially cater to small businesses and their requirements. You can run a marketing campaign for a few hundred pounds to thousands of pounds, depending totally on your budget and requirement.

Why hire a professional to handle a specific task of business operations?

There is enough literature available to set up your own marketing operations, especially for your own subscription website. Many business people opt for services of a paid professional, because of the following reasons:

· They may have tried their hand at marketing their site, but realize that their efforts are not producing the desired results
· They may lack the expertise to handle all the aspects of internet marketing
· They may feel that handling the marketing operations for their own business, they may not be totally objective in their decisions.
· They may not be able to devote the required time to the marketing operations.

Services offered by professional marketers

The marketing professionals can take care of the entire marketing operations for your business, or may offer help in certain specialized areas. Various functions of marketing that a professional can take care of are:

· Write and edit the content for your website
· Write the content for your newsletters and other press releases
· Write articles and other information content for your subscription website
· Improve your websites search engine rankings by making the content keyword rich
· Increase exposure for your website by entering into profitable link exchange and affiliate programs with other related sites

How to find a professional marketer?

You can locate the type of marketing professional you are looking for by searching on the net for example a search on google.com for a marketing /PR/advertising consultant will reveal hundreds of results and deciding on one from these hundreds can be time consuming. Look for smaller companies or professionals in these results and short list a few of them. One other good way of finding the marketing person for your site is by asking other site owners about their marketing person. You can decide on the marketing professional for your business based on the following criteria

· what all services do they offer
· List of their clients
· Testimonials
· How much consultation can they give and satisfy you
· analyze the would be consultant's site and its content

The above points will give you a fair idea about what kind of a personality does the consultant have and will you be able to work with him

This article was written by Craig Dawber of smarket-associates.com Need advice and guidance with your online business check out the resources found in this website.

Why Offline Advertising Is So Important For Websites

2009-03-03T08:00:00.001-08:00

Writen by Lois S.

It is important that anybody with a significant online presence understands why offline ads are so important and more so why they are usually much more effective than online advertisements. This is very useful knowledge that will no doubt impact dramatically on the success and profitability of any online enterprise. More so when numerous businesses have lost significant amounts trying to advertise online and have ended up with virtually nothing to show for their efforts. Even the much-talked about pay-per-click ads have been hit by increasing click fraud in recent times. This is where software is created to continuously click at ads with the motive of landing the advertiser with a huge ad bill and no business. Other times the software has been used to profit webmasters who post the pay-per-click ads as affiliates and earn a percentage of the cash paid by the client for every single click that happens on their site.

Actually the very nature of the World Wide Web has a lot to do with it not being suitable for traditional advertising. For starters, contrary to what most people think, the net is not an advanced Television. It is very different from the Television in that it is an interactive medium. It is actually an advancement on the Telephone. This means that the person surfing the web chooses where they want to go, just the way you choose which calls you want to make to get information and which calls you want to receive. This is the reason why, while many people may be tolerant of advertisements coming to them on Television, they will usually get extremely upset with unsolicited ads coming to them through the internet. Whether it is pop-up ads that interfere with their surfing experience or unsolicited mail in their email inbox, the reaction is often the same.

As clear proof of this, software that blocks pop-up advertisements and unsolicited mail has been very popular online. Not only that, laws making spamming a criminal offence have been passed. Effective online advertising methods and tools are very different from those practiced offline and much more difficult to master. Especially for a new business. This is why offline ads play such a critical role for sites and other online businesses. Radio for example has proved to be very effective in promoting websites as will be proved form the high number of online jingles and advertisements on radio these days.

Newspapers and magazines are also very effective. Even the traditional small business classified ads have often proved to be very effective in pulling massive traffic to a site. So if you are not doing too well and you have never tried offline ads, you should get to them pronto because they have the potential of making a huge difference in your online business.

About the author: Lois S. is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.

Success At Selling Crafts Online

2009-03-02T08:00:00.001-08:00

Writen by Kate Shoemaker

So you've made this great website, your getting a lot of visitors but no sales and your wondering what gives?

First you need to make sure your website shopping cart is working properly so test it thoroughly!If your not using a shopping cart and are only accepting orders offline you have no business selling online at all!You must have a shopping cart so people can buy from you online. It is also important to have a professional looking website, if you are using a free web host>>leave now! and go get yourself a professional website. http://www.lillyscraftmall.com Offers very affordable hosting , they have a storebuilder system you can use and when your store is done you get free advertising in their craft mall all for less than $10 bucks a month!They have some very talented ladies, I buy from there a lot.

Second you need to look over your product pictures and ask yourself: Are they high quality pictures? Would you buy your own item? Do they show enough detail? This is the only thing the customer has to go on when they are deciding to buy or not so it better be a high quality picture!

If your pictures are not the problem then maybe it is your items?

Perhaps your selling an item that sold very well 5 years ago? It might be time to make some changes to your inventory. I suggest doing some research online , you can start at: www.ebay.com Do a few searches in their handcrafted items category. What sells well at shows is not necessarily what sells well online.

For example if you sell handbags do a search for handbags within that category and see what items have bids on them. Only look for items with bids.You can also do an advance search to see what has sold in the last month in your category.

I am not suggesting you steal someone's design at all but maybe you can craft something similar? The idea is to keep up on current craft trends, if your constantly adding new products to your craft store the visitors will keep coming back to see what you have!

The majority of people looking for handmade items are NOT looking on ebay they are using search engines, however ebay's audience is very diverse and it can give you an idea of what the current crafting trends are.

With handcrafted items people want something Unique not something they can get at Walmart for half the price.Pay very close attention to custom orders they are a wonderful way to generate new ideas for your product line.

Keep your monthly website cost down ( Under $15) and it will enable you to stay in business longer or until you find your nitche! It's not going to happen overnight but if you keep at it and stay on top of your products things will eventually pick up!

I Wish you much success!!

http://www.look-up-anything.com

How To Tap Into Your Prospects Mind

2009-03-01T08:00:00.001-08:00

Writen by Craig Garber

There are some things you really just "can't" imagine.

If you're a man, you just "can't" imagine what it's like to be pregnant.

If you've never had to do this before, you really just "can't" imagine what it's like to put your old pet dog down to sleep for good. Trust me, it's one of the saddest things you'll ever have to do.

And if you're heterosexual, you just "can't" imagine what it's like being gay.

But one thing you can imagine, is... if you do enough leg- work, that is... you really CAN imagine what it's like to stand in your prospect's shoes.

And if you're selling something, I hope you're trying to imagine this, harder than anything else.

Because therein lies the key to your future.

That's why 40 to 50% of my time and "energy" goes towards "researching" whatever project it is I'm working on.

Another 40 to 50% is spent on the actual writing... and 10% is spent on... "whatever".

And in case you're not too good with math, this means a HUGE part of my life is spent learning.

Thank goodness I like to read and learn new things that are going on out there in the world today.

So make SURE you know every single detail about who you're selling to... and "what" you're really selling -- it's where all your money is buried.

Imagine that.

Now go sell something,

Craig Garber
http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at http://www.kingofcopy.com

Collective Courtesy

2009-02-28T08:00:00.001-08:00

Writen by Tim Whiston

I don't know what you are promoting, or what methods you prefer, but I'll bet I know one thing for sure. When you post an ad, display a banner, or enter your site into a traffic rotation, you want people to take the time to look at your offer.

The question is, are you taking the time to extend this same courtesy to your fellow netpreneurs? Or, are you one of those people who:

-Uses special software to cheat manual traffic exchanges

-Uses a mailbox cleaner to avoid reading any of the ads your fellow safelisters send you

-Hides the banner exchange code where noone can see it

Too many networkers try to "beat the system" by taking, but never giving. What if everyone had this attitude? What would be the point of networking, if nobody read the ads we posted, viewed our sites on the exchange circuit, or payed any attention to our banners?

More importantly, how can those of us who want to succeed do so with an ever growing "cheat trend"? The answer, I believe, is to express the same kind of consideration we want for ourselves toward others.

Near the close of the 19th century, a small group of biologists gathered on an island near Japan to study the habits of the local ape population. During the course of their observations, these scientists took note of an unexplainable phenomenon later dubbed "The 100th Monkey Syndrome".

The short version of this story is this: According to the records kept by these biologists, once a certain number of apes were taught a particular behavior, a "critical mass" was reached, and all other apes on the island, whether they had been exposed to the new behavior or not, immediatley adopted the knowledge taught to the original group. In essence, it has been proven that a collective effort to learn can and does affect every member of a given society.

If a group of primates has this wonderful ability to draw from a collective intention, surely we can do the same. By having a positive attitude, and treating other people's efforts with the same respect we feel entitled to, we can improve everyone's chances of success. :o)

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Tim Whiston is a full-time entrepreneur and internet marketer. He publishes a monthly ezine, and is the author of Net Marketing Exposed.

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Two Steps To Becoming An Internet Marketing Celebrity

2009-02-27T08:00:00.001-08:00

Writen by Joseph Pattison

Would you like to rank with the Joe Vitales and Ken Evoys of the World Wide Web? Then do the same things they've done! Here is an easy-to-follow outline for doing just that.

1. What is your Unique Selling Proposition, or USP?

Create an innovation in the marketplace. Differentiate your product line. You don't even need to compete with other Internet marketers! Just create something of great value that ingratiates people to you. Overdeliver and overdeliver and overdeliver some more, and people will be afraid not to take advantage of your future offers.

What is your niche? It's actually fun to come up with new Internet marketing ideas. And trust me, it's easy to become miserable when all of your efforts are focused on creating a product that's the exact same as everyone else's.

Does your innovation excite you? If so, chances are it may excite others as well. Use surveys and ask people questions in Internet marketing forums to see what they think, without totally giving away your ideas.

What products and services aren't other Internet marketers providing that you could begin offering? What holes are present that need to be filled?

Your ability to help others succeed is in direct proportion to how successful you will be.

2. Brand yourself by differentiating your products and service by name.

For example, Joe Vitale's website is 'mrfire.com'. Ken Evoy's Sitesell line of products, such as Make Your Knowledge Sell and Make Your Words Sell, differentiate him from everyone else on the Internet.

If you are marketing a new search engine optimization information product, which is a better name: Search Engine Cash Flow, or Search Engine Secrets?

Say, after creating this information product, you would like to create an ebook about creative link exchange methods. You could name this ebook Link Exchange Cash Flow. Do you see how you can now create an entire "Cash Flow" line of products, and that whenever someone sees a product with the words "Cash Flow" they will automatically think of you?

As you gain more and more recognition, the need for a Unique Selling Proposition will be less and less important. Stephen King has more freedom to write about anything he likes than he did starting out.

Apply this to your own Internet marketing campaign. As you grow more successful, you will have more latitude than most Internet marketers, and people will listen to your message simply because of who you are. Have fun building your Internet marketing empire!

Can two sales lead to infinite income? => http://www.easyincomesystem.com

Free Advertising Methods For An Internet Business

2009-02-26T08:00:00.001-08:00

Writen by Donny Lowy

Although it is crucial to advertise your online business, this does not mean that you need to go bankrupt in the process.

There are many techniques that allow you to advertise your site for free.

While most online business owners are familiar with how to spend money to advertise, few understand how to promote their businesses for free.

Before I explain what some of these free advertising techniques are I want to make it clear that they cannot replace the power of paid for advertising.

The reason being because paid fpr advertising can produce immediate results, and can be controlled.

You as the advertiser can decide how much traffic you want your site to receive, and how much you are willing to pay for that traffic.

But this does not meant that you cannot benefit from free online advertising.

I am sure you can see that the customers you receive from free advertising are more profitable to you than customers who came as a result of paid advertising.

The profit you earn on sales to them does not have any advertising expenses subtracted, so the net profit is higher.

Among the free online advertising techniques you can use are, destination sites.

Destination sites are sites where your potential customers visit to look for information. You can supply information to these sites in return for listing you as a source of that information. This technique will give you traffic from customers who are eagerly looking for your product or service.

Another free advertising technique is starting a forum covering your market. By being the moderator of this forum you can interact with potential customers without having to coax them to your site.

Lastly, you should post messages at forums that cover your market. Make sure your posts are relevant and display your level of knowledge.

If you are able to clearly convey your expertise you will have potential customers contacting you to find more about your products and services.

Donny Lowy has set up http://www.billionfreeads.com to show entrepreneurs how to advertise for free.

How To Find Good Copywriters For Your Internet Marketing Business

2009-02-25T08:00:00.001-08:00

Writen by Michael Senoff

Whenever someone asks me about where and how to find good copywriters for their online promotions, I always give them the same advice that I myself follow.

First thing I tell them is to stay away from the auction copywriting services. You're not going to get the best copywriters on there. You are going to find people who can maybe sell themselves, but can't sell anything for you.

They bid on price and they are mainly appealing only to price shoppers.

I recently interviewed copywriting legend Bob Bly and he put it to me this way:

Imagine you need brain surgery. You have three choices:

1.) The best brain surgeon in the world -- who costs $100,000

2.) Brain-Surgeon's-R-US -- will only charge you $50 to do your brain surgery.

Who are you going to hire?

And it's the same with copywriting.

This is your business and your life. This is your bread and butter. This is what is going to give you freedom of time and money.

Don't entrust the most important part to anyone who is not the best.

Think about it this way:

If you've got a product that can sell for $400 or $500, even if you spend $10,000 on a copywriter, isn't it worth it to invest the money?

And if you don't have a lot of funds, you can learn how to be a good copywriter (or, at least, good enough) yourself fairly quickly.

Go to the search engines and find out who the best copywriters are and study everything they have. Take a month or two to immerse yourself in what they say to do. When you're done, you'll be able to write copy that makes money.

Believe me, whether you hire a copywriter or learn to do it yourself, it's worth whatever time and money you put into it to get it right.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 31 hours of in-depth audio interviews and seminar clips of the richest and most respected copywriters in the world including: Eugene Schwartz, Bob Bly, Brian Keith Voiles, Carl Gelletti, Joe Vitale, John Carlton and Gary Halbert at: http://hardtofindseminars.com/Copywriting.html

How To Make Full Use Of Your Master Resell Rights Product

2009-02-24T08:00:00.001-08:00

Writen by Izrul Fizal

Having the Master Resell Rights means that you don't have to spend weeks or months creating your own product to sell. In addition, you don't have to spend time writing Sales Letter and follow-up email messages from scratch. You have cut short your setting up time by weeks or months.

You have a great product with full Master Resell Rights, sell it to one customer, keep 100% of all the money, and the process went on and on, if you keep doing your promotion.

The power in Master Resell Rights product is when your own customers become a Reseller themselves. Their customers can also do the same thing, as well as their customers and so on. You will be creating an army of Resellers from your own website in an instant.

Although you get to keep all the profit, the money will only stop flowing in your bank account once you stop your marketing effort. This is just the same as promoting any affiliate programs. Then what is the use to have your own Master Resell Rights product in the first place? How to make your one time sale turn into recurring income?

The secret lies in your Web Hosting Account.

Why? Simply because once you have become a Reseller of any product, or you want to try out any Internet Business, you will need to set up your own website, Sequential Auto Responder System, Contacts Database, Pop-Up Window, Hosting Account, and so on.

It really sounds like a lot of hard work. But if you manage to have a Web Hosting Account that provide all the above, and that if your Customers who want to be Resellers (or do another Internet Business) were to go to the same place, you will be paid a commission on your Customers' hosting fees, as well as your Customers' Customers' hosting fees, and your Customers' Customers' hosting fees, down to multiple level deep.

In other words, you're going to be paying for hosting anyway, so why not get a host that comes with practically everything (Contacts Database Software, Sequential Auto Responder System, Pop-Up Window Generator, Fast Track Team, and many other more) you will need to get going quickly and effectively in one place that also PAYS YOU BACK for your referrals and your Customers' referrals to it down to multiple level deep?

Think about what you will be getting. A 100% full profit on your Master Resell Rights product and recurring commissions from your Web Hosting Account. We are not talking about $100 or $200 per month, but up to $10000 per month. Yes, you can get this much money every month once you and your Customers have become a successful Reseller. The potential on how much money you will make is just limitless.

You may need 5 to 6 months to achieve your 5-figure income being a Solo Reseller, but if you have multiple Resellers under you, it may takes only weeks to achieve the 5-figure income that you always dreamed about.

There are several free Web Hosting Account on the Internet that you can use but it will not fatten your bank account gradually. By using the free account, you simply do not make full use of your Master Resell Rights product.

So therefore, it is up to you as Internet Marketers to decide which one is the best for you to reach your goals and dreams in shortest period of time. If you really want to leverage on your Master Resell Rights product and be on your way to financial freedom, all you need to do is take this one simple step by getting a great Web Hosting Account.

Izrul Fizal is specialize in awesome and uncommon business and marketing concepts for businesses using an amazing Mini-Encyclopedia found at http://www.highprofitbizz.com.

Check it out at now and finally understand how the selling, marketing and fulfillment of your own products can be done in your Pajamas.

Can't get to the webpage? Send a blank email instead to tips@highprofitbizz.com and discover how you can earn a living on the Internet.

Business Joint Ventures On The Net

2009-02-23T08:00:00.001-08:00

Writen by Benjamin Scott

The term business joint ventures refer to two independent companies or more who agree to establish a new company. These companies legally commit themselves to contribute equity for the new company, as well as share their technology and skills. In return, they share both profits or losses and control over this organization. A joint venture can be executed for a limited period or a continuos period.

Business joint ventures have become the latest and most viable business model for many online companies because of the following reasons: Globalization has opened a world of possibilities, where different languages and cultures are no longer barriers. Today international travel has become the norm.

The other reason is the internet. The net has leveled the playing field. It has also made the use of technology have the winning business edge. These companies see business joint ventures as the next logical direction their organizations must take, if they are to remain competitive and profitable.

Do you own a profitable online business? Are you wondering what's next? Consider then, the many benefits a business joint venture can provide you.

First, with a business joint venture, you'll gain access to other markets. This will then open additional or bigger streams of profits for you.

Second - Think of the synergies you create in the business joint venture. All of the partners benefit from the exchanges of information, such as access to modern managerial practices and the brain power of your manpower.

However, you must be diligent in picking the right partners. It has to be a win-win situation for all of you. Choose partners who complement your strengths. Partners who'll share resources you do not have and can benefit from.

Third Diversification, which means that by agreeing to a business joint venture, you'll be spreading the costs and risks thereby minimizing negative impacts.

Fourth By entering a business joint venture, you'll get better access to financial resources.

Fifth - By establishing a business joint venture, the partners stave off competition from other companies, and strengthen their position in the industry.

How are business joint ventures created? Typically, forging of joint ventures agreements are determined by the following factors. The nature and the size of the planned enterprise. The length of commitment will it be for a specific period? Or have the life of a corporation? Another factor, concerns the identities of the participants and regions in which their business operates. Lastly, the commercial and financial goals of all the participants and the method in which this shall settled.

Are there any negatives in establishing a business joint venture? As long as all the terms and conditions of the venture are carefully set out, there is no reason for it to fail.

A business joint venture provides you all the benefits of joining forces with other companies. Yet, you retain full control over your company. The best of both worlds can be found in a business joint venture.

Benjamin Scott operates a successful internet business working from his home personal computer. Grab a FREE copy of his e-marketing course at: http://www.eazyhomebusiness.com/

Simple Internet Marketing Secret Lets You Make Money Fast Online

2009-02-22T08:00:00.001-08:00

Writen by Michael Senoff

I'm a huge fan of using Internet audio interviews with experts to sell products and services online.

Not only does it radically boost the response of your sales letters, but it bonds you to your customers in a way where they feel they know you personally. You are not just a marketing guy trying to take their money. You are a friend, a consultant and an advisor.

However, what many people I talk to have trouble with is finding experts to interview. Where do they look? How do you even know if someone is truly an "expert?"

Well, one way to find them -- and this may not apply to every industry, but it does to many -- is to check contests.

For example, say you are wanting to sell to people who love to barbeque and want to be great at it.

Well, there are thousands of contests every year around the world with people competing to see who can make the best barbeque.

And all you'd need to do is find a bunch of these contests or trade shows for barbeque sauce or barbeque food, and get the program guides from the previous years. In the program guides are all the exhibitors with their names, websites, phone numbers and contact information.

All you have to do is call them up and say, "I want to do an interview with you. I'm creating an information product on the world's greatest barbeque sauce and would love to interview you on a few of your secrets."

And what you do is interview 20 of the best ones. Tell them they can feature their restaurants or websites, all that. That they can plug their business and it's free publicity.

And that's it.

You don't need to do anything more than that. Some of them may have an ego or not want to do it, but many of them will.

Why?

Because people love to talk about their passion. And when you interview them, you simply start giving them an excuse to start talking about what they love to do.

And make no mistake, you can do this for almost anything. I have done this with dozens upon dozens of different niches, markets and businesses.

You can, too. You can start making money online very fast simply finding experts like this and using and/or selling your interviews with them.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. He is also an expert on showing people how to create their own high ticket information products from scratch using just your telephone. For a 100% FREE REPORT that reveals how you can take your own ordinary book, e-book or even a concept and turn it into a information product you can sell for up to $3,900 or more go to: http://hardtofindseminars.com/Audio_Marketing_Service.htm

Competing Against Big Budget Web Sites Is Easier Than You Think

2009-02-21T08:00:00.001-08:00

Writen by Rick Vidallon

Take The Low Hanging Search Engine Fruit

Millions of Web sites are elbowing each other every day for search engine position. Many of them belong to big businesses with big marketing budgets. How do you compete with that? By grabbing some of the lower hanging search engine fruit they're too big and busy to notice. Our company, Visionefx, is located in Virginia Beach, Virginia and helps businesses in all Hampton Roads cities to rank high among major search engines. One of our methods is to collect quality content for our clients' Web sites. The content can be regional or local, and we recommend using as much as you can. If you sell lady's jewelry, talk about local jewelry shows, local trade shows, fashion shows and events. Don't know of any events? Try calling the Convention Center in your city or check out their web site. Another great resource is your regional newspaper or online newspaper web site. Quality content is king!

Utilize Local and Regional Search Engine Listings

If you have a business in Virginia Beach or any other Hampton Roads city such as Norfolk, Portsmouth, Chesapeake or Suffolk, get a local listing in Google. Yahoo offers local listings as well. To see how local results differ from general results go to Google and type "Web design in virginia beach". At the top of the page you'll see "Local results for Web design near Virginia Beach, VA". If you click this link you'll see 9 to 10 companies listed for Virginia Beach, VA. This type of list is very popular and powerful when it comes to consumers looking for services or products on the Web.

Get Results With Regional Listings

Customers prefer doing business with local businesses. But you need to rank high in their Web search, or you'll be buried on page 10, where few customers tread. How do you get there? Sprinkle your Web site with the correct keywords. If you're a Virginia mortgage company, figure out how customers will search for mortgage services or loans over the Internet if they live in Virginia. Will they type, "loan companies in Virginia", "Virginia mortgage companies" or "mortgage loans in Virginia"? One good way to know what phrases people are using to search for your product, service, issue or cause is through the Google Suggest Tool. Not many users, including search engine professionals, know about this great Google tool. But it works and it's a great tool for getting into the consumer's mind. It is located on Google under 'Google Labs/ Suggest in the left hand column.

All Politics Is Local -- So Is Good Web Site Content

If a business with a Web site in Hampton Roads is based in Virginia Beach, then it's a good idea to tighten your Web site copy and keywords to contain the words "Virginia Beach". But make sure you walk the fine line between legitimate use and overabundance. Search engines will spot the later and ignore your site. Your success or search engine position will also depend on the competitiveness of your business. For example, "firewood in Virginia Beach" versus "dentists in Virginia Beach".

Write For Visitors - Not Search Engines

There is no magic formula or special software to get you listed at the top of search engine results. However, there is a golden rule that will do the trick -- Content is King. Good content generates great search engine results - period. So go ahead and chat it up, tell people what you do, what you sell, what you provide. Talk about your competition. Yes, you heard me right. But make sure you're doing this in a way that "informs" your Web site visitors instead of intentionally piggy-backing on the popularity of another Web site. Case in point - Virginia Oncology Associates has an extremely content-rich Web site. On their research pages they mention the "Sarah Cannon Cancer Center" regarding on-going clinical trials. If you type "Sarah Cannon Cancer Center" in Google you get a first page, first position result for Virginia Oncology for the corresponding page; (www.virginiacancer.com/research.asp). Now take a look at their search engine results in Google. Not bad search results for Google. They also get the same results in Yahoo, MSN, AOL and Ask Jeeves. Be careful when you're using a competitor's name. For example, if you're a moving company based in Virginia Beach and you fill your Web pages with name-brand, popular moving companies in Virginia Beach, Virginia for no other reason than to ride on their popularity in the search engines, you could get penalized by the search engines. Remember, it's all about relevant content - relevant to your Web site.

Going Passive Increases Search Phrase Optimization

You can never tell how potential customers are going to find your Web site. I call this "passive search phrase optimization". This is when users visit your Web site while they were searching for something else. Case in point: Rourk Public Relations has a section on their Web site titled NEWSROOM. The article under the newsroom titled "What Does Your Image Communicate", contains tips about professional business attire, presenting a polished and powerful appearance for men and women, and so on. One phrase in the article is, "best quality gabardine suit". Go to Google and search the phrase "best quality gabardine suit". Rourk Public Relations is on the first page, fourth listing. This is "passive search phrase optimization".

Optimize Web Site Headings Too

Another way to optimize your Web site is to use your keywords in headings, subtitles, page titles (found in the blue bar at the top of your Web browser), bold face and hyperlinks, because these stand out to the search engines. For example, a local Visionefx real estate Web site client Charlie Laurens and Associates had a page file titled "our team.asp". We changed this to "virginiabeach-realestate-team.asp". Their page title is "Virginia Beach Real Estate Services Virginia".

How To Be visible

Many Web sites were built by hobbyists or built with old software that is no longer recognized by today's sophisticated search engines. That means these Web sites are "invisible" to major search engines, which means thousands of "eyes on screens" will be looking at someone else's product, service, issue or cause. I went to Google and searched "plumbing company in virginia beach". I did not find any local plumbing Web site results on the first or second pages. What does this tell me? It says there is not one single plumbing company in the city of Virginia Beach that has a Web site that is properly optimized. It also tells me that there are not very many (if any) Web sites for plumbing in Virginia Beach. Too bad, a small plumbing business could rule local search in the major search engines for "plumbing". Try this with search terms related to jewelry, real estate or auto sales and the results will be much different.

Web Sites Don't Cost, They Pay

If you provide services or products in Virginia, Virginia Beach or other Hampton Roads cities and you don't have a Web site, get one. It is quickly becoming the primary way our younger, as well as our middle-aged, generation search for information, products and services. To find a professional Web design company, shop around and request quotes. A bulleted list of what you want your site to do will be helpful in your search. Submit this via email to a Web design company in your area and comparison shop.

About the Author
Ricardo Vidallon is company owner and creative designer for http://www.visionefx.net

The Truth Behind Guaranteed Sign Ups

2009-02-20T08:00:00.001-08:00

Writen by Joseph Then

I've got a confession to make... I have been into guaranteed sign ups business for a long time but I realised many people do not know how sign ups really work.

In short, there is two ways: The correct way and the incorrect way. :)

If you want to know how guaranteed sign ups work, here's how it works.

First the incorrect way:

There is a company that "hires" over thousand of people as their member and they are all "PAID TO SIGN UP". In short, this company pays $0.10 to $0.15 per sign up to a member. As long as the member finishes the sign up task, he is paid $0.10.

What does that mean? It means that these sign ups are NON-MOTIVATED sign ups. They sign up for the purpose of making that $0.10 money.

Can you imagine your business getting this kind of sign ups? What good will it do to your business?

This is by far the MOST popular method on the Internet and it is the most ineffective way to grow a downline business.

Now for the second method. This is the correct one:

The company generates leads that are: 1) Opted-in leads 2) Express an interest in joining an online business

The company receives the leads and informs them that they are going to join an online MLM company and a representative of that company will be contacting them.

Next, their information will be entered into the targeted MLM company and will become a downline.

This is a much better method because:

1) The leads are more responsive
2) The leads DO express interest in joining an online business

So which method are you interested in? Remember that there is a saying: "Marketing is a numbers game". Would you like to get 1000s of "paid to join" members who have NO INTEREST in your business?

Or would you like to get 100s of interested members in your downline, with a higher chance of becoming your active downline?

Joseph Then operates Sign ups company that helps thousands of online MLM marketers increase their downline for the past 5 years. They have served over 3,000 customers with over 50% as repeat customers. You can visit the site at http://www.trafficforless.com

Sell Yourself Not Your Products Or Services

2009-02-19T08:00:00.001-08:00

Writen by Bill Platt

Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

If you spend your time promoting Product A and then you discontinue the sale of Product A, you will suddenly find yourself starting over from scratch with nothing to show for all of your previous work!

For as long as you remain on this planet, you will always be. No matter the course of your product or service line, selling yourself first and then your products will give you the leverage to remain flexible in your business journeys.

If your primary products are affiliate programs, you should be able to see this quite well.

How many times have you been involved with an affiliate program that either changed their rules for operation to your disadvantage or simply went out of business? How many times have you seen your hard work go down the drain by no fault of your own?

Selling yourself may seem a challenge, but it really is not that difficult.

In the matter of selling yourself, your goal is to create name recognition in the market place. You need for name recognition for your website, your own name or both.

There are five methods that work very well for promoting your online business. Those five methods are:

1. Submitting your website to Search Engines
2. Developing your own Ezine
3. Ezine Advertising
4. Using Free-Reprint Articles
5. Direct Email

You might note that four of these five methods incorporate email in one fashion or another. That is not by mistake. Of course, direct email is the weakest of the four methods employing email. The reason for this weakness is the fear of spam by the recipient of the email. I generally avoid direct email for this very reason. Better safe than sorry I say.

What I am outlining here is a blueprint that all online business persons should strive to accomplish.

First, we must build our website. Our website should serve as a direct sales letter to the buying public. While the website should exist for anyone looking to do business online, it is not the end all for your online business presence. Once the website is ready for the public, it should be submitted to the search engines. Keep in mind, search engines are interested in the words on your site... pictures don't mean a thing to the search engines.

We should then develop an ezine to accompany our website. We should invite all site visitors to subscribe to our ezine as this enables us to create an ongoing conversation with our potential customers. Do not let the ezine become more than a tool to keep contact with your customers. I publish my ezine only once a month so that I may have more time for growing my businesses.

Many folks agree that ezine advertising is one of, if not the most effective way to build your business. You should never simply put an advertisement out there in the market without testing the effectiveness of that ad first. You should also always be sure of the target audience of the ezines you are looking to are the same as your target market if that is possible.

The truth is that you can burn through thousands of dollars in ezine advertising without ever turning a single sale. To be sure of the effectiveness of your ads before spending money for the advertisement, you might want to consider using a ad tracking service to determine the worth of your ads before plunking down the money for your advertising.

An interesting and effective technique for tapping into the value of ezine advertising without blowing the bank is to use Free-Reprint Articles to open the door to ezines.

The truth is that most publishers do not have the time or energy to create all of their own content. As a result, most of them turn to article lists and sites to find the content they feel would be attractive to their readers. Free-Reprint Rights is the key here. Most online publishers are running on a very tight budget and cannot afford to buy the content they publish.

In the Free-Reprint market, there are a number of large lists that provide an excellent assortment of articles that carry the Free-Reprint rights. One example is called *Free Ezine Content* and can be subscribed to by sending a blank email to: mailto:FreeEzineContent-subscribe@topica.com. Another group is *Free Reprint Articles* at YahooGroups. Send an email to: mailto:Free-Reprint-Articles-subscribe@yahoogroups.com for your free subscription.

Tapping into the Free-Reprint market is easy. The trick to getting your articles published is being able to teach your readers something of value and being able to do so in an easygoing article style that folks will read and enjoy.

Providing your are successful in teaching the readers something of value in an interesting manner, then you will find your articles getting published regularly, even in the larger ezines.

Through the use of articles to promote your business, you will be selling yourself first and then your business. The resource box that follows every article is like a small classified ad that tells who you are, what you do, and where to be able to reach you or your business. The resource box is best kept to under 6 lines of 65 characters in length.

Your resource box is your advertisement in the ezine. Ironically, readers will read an article and visit the website of an author well before they read an advertisement posted in the same ezine.

As your articles get reprinted again and again, you will begin to see for yourself the promise of Free-Reprint Articles coming to life for you and your business. Your site traffic and sales will continue to grow as you continue to build your all-important name recognition in the market place.

Bill Platt is the owner of http://www.LinksAndTraffic.com

When you are tired of the struggle of the link building process, it might be time to consider our "Links And Traffic" services.
When you are ready to employ more Natural Linking Strategies in increasing your link popularity, "Links And Traffic" can help.
When you are ready for your links to actually generate click-through traffic, we are here.

This is not a link rental system or a reciprocal linking scam. We Guarantee our results.

Do Your Words Need Protection

2009-02-18T08:00:00.001-08:00

Writen by Cathy Goodwin

Recently, attending a local event, I found myself chatting with a young woman I'll call Pearl. When she learned I was a writer she asked, "I wrote some poems when I was younger and I would like to copyright them. What should I do?"

"You always own the copyright to your work," I explained. "Technically, you can sue someone who copies your work, even if you haven't registered the copyright. The problem is proving it's your work.

"The real question," I added, "is whether these poems have market value. Unless you can sell them for money, or you need these poems for a portfolio, you may not have a serious concern."

Web guru Tom Antion once said the web is a place to share our ideas, not be overly concerned with protecting them. Someone "borrowed" your ebook? Well, if you've done it right, each page has links to your site, so they may be doing you a favor.

When I write articles for my ezine and website, I want them circulated widely -- with my name, URL and resource box. These articles are written to bring visitors to my websites. However, when I write for a print resource, or when a paying site uses my work, I want to get paid -- and I don't want to be copied.

Bottom Line: When your writing is integrated into your business strategy, you design the level of protection that best fits your long-term goals. Then, and only then, you ask, "How do I get there?"

About The Author

Cathy Goodwin, Ph.D., is an author, speaker and career/business consultant, helping midlife professionals take their First step to a Second Career. http://www.cathygoodwin.com.

"Ten secrets of mastering a major life change" mailto:subscribe@cathygoodwin.com

Contact: cathy@cathygoodwin.com 505-534-4294

Online Paid Surveys Internet Jackpot Or Petty Cash

2009-02-17T08:00:00.001-08:00

Writen by Joseph Melki

Type the phrase "paid surveys" in Google, and you will see a countless list of paid survey web sites. Some claim $150/hr payment, others say it's the perfect work at home job, while others say online paid surveys are just a scam. With all of these conflicting links, it's hard to know what to believe. Are online paid surveys an Internet Jackpot, an online scam, or somewhere in between? Are you missing a great opportunity or should you stay away?

The first thing that you must understand is that market research is a real business. Market Research firms have been paying customers to take surveys and participate in focus groups long before the internet was a household commodity. It's just that with the increasing number of people online, the internet has become an effective and efficient way for marketing companies to collect data and test their advertisements. Also the internet gives these market research firms access to a wide demographic of users, which allows them to get a better idea of how their products will perform with people of different age, sex, nationality, etc.

Unfortunately, many questionable sites have popped up on the internet which has ruined the image on online paid surveys. These sites usually make outrageous claims about how much money you can make by working from home. They usually charge a "membership fee" to gain access to a list of web sites that conduct online paid surveys. They claim that their lists are special, and offer the highest paying surveys. But the truth is that the survey sites they list can be found for free on the internet. Legitimate market research firms do not charge panel members any fees or try to sell you any products. With a little research you can find all of the quality market research firms yourself. Also, there are several good sites on the internet that offer free reviews and listings. You should never have to pay for information or access to online paid surveys.

Assuming that you manage to avoid the scams, and stick with legitimate market research firms, the question remains is it really worth the time? The answer lies in your expectations. If you are looking for the perfect work at home dream job, this is not it. If you would be happy with an extra couple hundred dollars a month then read on.

The typical pay for any given survey varies, but most offer between $2 to as high as $50 or more per survey. The problem is that these firms are usually looking for a certain demographic, and you may not always qualify for all the paid surveys that are sent your way. These survey invitations are usually sent to you via an email, with details about the incentive offered, and a link to the survey. Usually you are asked to fill out a short screener survey, and if you qualify then you can continue on and earn the full amount promised. If you do not qualify, you are dismissed, with some sites offering a small incentive or a sweepstakes entry for your time. The screener survey usually takes less than 5 minutes, and the full survey can take anywhere from 15 to 30 minutes.

If you sign up with several quality market research firms, and can qualify for several surveys, you should be able to make anywhere from $50 to several hundred dollars a month for the household petty cash piggy bank. It's not exactly a fortune, but it can help offset some of your monthly bills, and it only takes a couple hours a week.

Joe Melki is the owner of Online Paid Surveys - Free Paid Survey Reviews, a web site that offers free reviews of Online Market Research firms that offer paid surveys.

Internet Marketing Audio Secret Lets You Avoid Dealkilling Contracts

2009-02-16T08:00:00.001-08:00

Writen by Michael Senoff

Whenever I teach people how to create instant Internet audio products simply by calling and interviewing an expert, recording it and then uploading it online, people always ask about the legal aspects of this.

They want to know what kind of contract I use, what kind of lawyer to consult, and how to make sure the expert is okay with me recording and using the information.

But the truth is, I don't get anything in writing. And certainly not a contract.

I'm not saying you shouldn't get a contract, but I personally never do.

Some people would say you should get a contract that says you can record and sell their information, but I find if you ask someone to sign this contract it's hard to get it. And I just do it over the phone where I have the person's verbal consent. That way it is in a real relaxed format.

You simply say, "We have to take care of some details, and just so you know, I'm recording the call and I have your permission to record it, and I may use it on my website. I may sell it down the road. So, I'm also going to give you a copy and you will also have the rights to promote your product or yourself with it when it's done. Is that alright with you?"

See what I mean? I have to have any refuse that offer.

Bottom line:

You certainly can use a contract and all that -- it's your choice -- but all I do is get their agreement, and their consent right over the phone. It's a verbal contract. And I've never had any kind of problem in all these years.

Resale Rights And List Building

2009-02-15T08:00:00.001-08:00

Writen by Ken Mathie

You have heard it said a million times before. The only way to make money online is to build your list. This doesn't mean to build a list of people who have bought for you. It means to build a list of potential customers. The question is how do you do this? Actually the first question you should be asking is why do you do this?

The reason why is not always obvious to Internet marketers. They think that the purpose of putting up their sales page or web site is to make a sale. Well, yes and no. Of course you want to make a sale because ultimately that is how you make your money. But how you go about making that sale will help determine just how successful you're going to be.

The problem with trying to sell somebody directly is that they don't know you and have no reason to trust you. Here you are trying to persuade them to buy your product or sign up for your program. With all the mistrust on the Internet, this isn't very likely. But there is a way to make this process a lot easier if you just build your list instead of trying to sell something to these people.

So just how do you do that? Well, there are a number of ways. The best way is to offer somebody something for free, like a report. If you're putting together a resale rights package of a certain kind of lead generation system that you are trying to tell people will bring them visitors to their site, what you may want to do is create what is called a lead capture page to send them to instead of to your sales page. Tell them that they can have a free report sent directly to their email box that will explain to them why most forms of Internet advertising are ineffective and why YOUR system is so good. In the report itself you can explain the various forms of advertising such as safelists, FFA posting, classified ads, etc. Point out the problems with each. Make sure you do your research on this so the info you give is indeed factual. Don't give your opinion. Back everything up with facts.

You might want to make the series itself a number of emails. The more, the better. You want to give these people as much info as you can. This way, over time, you will get them to trust you. Once they have done that they are more likely to purchase from you than if you simply sent them to a sales page.

Doing this is not a difficult process at all. What you do is create the email series, subscribe to an auto responder service, and load this series into your auto responder. The next thing you do is create a lead capture page which makes the person know about your free report. Some auto responder companies actually have templates already built in to do this where you just plug in the title of your page and they take care of the rest. When a person is directed to this page they will have to fill out a form to opt in. The company will then send them a confirmation email which they have to answer. After they do this they will begin getting the series delivered to them.

This is just one of many ways to build your list. Another thing you could do is actually present them with a one time offer on your page where they can maybe download a free book or piece of software to use. Once they have done this, which you will handle by requiring them to again fill out a form to get the download, you will then have them as part of your list. You can then from time to time send them offers. If they liked what they downloaded for free, there is a good chance that they will buy the products that you are presenting to them. Again, it all comes down to trust.

Just use a little imagination and you should have no trouble coming up with ways to build your own in house list.

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Learn more

HBNezine... Home Biz News & Tips... Is A Home Based Business Right For You? Receive weekly up-to-date powerful strategies to outsmart, out market and outsell even your toughest competition. Learn how to drive traffic to your website and explode your sales. You don't want to miss this ezine... A must read! Receive 4 FREE gifts when you subscribe! mailto:HBNezine-3@smartprosystems.com http://www.homebizniche.com/hbnezine.htm

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5 Step Guide To Your Own Online Business

2009-02-14T08:00:00.001-08:00

Writen by Bryce Holt

Why Your Method?

It's free, It WORKS. It's a GREAT way for the beginner to earn money online. It's simply a quick, cost effective and proven method for the average person to create a money making Internet business that generates real revenue.

And it only takes about an hour or two to complete, at no cost to you. My guide will take you step by step through the process, and in the end you will have a fully functional online business that will start earning you money today.

If you have basic computer skills, and an internet connection, I will show you how to get started.

You've probably noticed already you're not seeing a lot of marketing hype. No GET RICH QUICK!, DON'T MISS THIS EXCITING OPPORTUNITY, etc., etc., blah, blah, blah. That's because I'm not a salesman, I'm not pitching a scheme, and although you will see some offers in my guide, you don't need to purchase a thing from me to make this work.

Not that long ago I decided to start up my own online business, so I starting doing my research. Holy buckets! there is some useful information out there but who can find it amongst all the scams and junk? That's right SCAMS and JUNK, if you don't get completely ripped off you're bound to at the very least waste your time, money & expectations on programs that just don't work.

I eventually succeeded, but it sure seems like I had to do everything the hard way until I found what worked. In this guide I am going to show you how to do it MY way. In most areas I'm not going to be providing a lot of different options, after wading through all the different scams, when I did find legitimate opportunities I found myself overwhelmed by the sheer amount of information. So we're going to keep things simple and straightforward here.

So why am I giving this away for free?

The first reason is that just like you I want to make a little extra income on the side to enjoy a better life. I profit from this site through advertising and referrals. See that ad to the left? I can earn anywhere from a few pennies to a couple of dollars if it's a real good one when you click it. Then there's the links I provide you in the guide. You can go directly to the provider of course, but if you reach them through this web site I earn a small commission on anything you might buy, but you don't pay a cent more. And I'm going to show you how to earn money doing the exact same thing with my advice, my links and my free site template.

The second reason I'm giving this information away free is simple, I want to make a better income and expand my business, but I want to go about it the right way, and to be proud of the things I do in my life. I'm just somebody from a simple background who didn't have a lot of education, but fell in love with technology and picked up an entrepreneur bug at an early age. However as I grew wiser and more successful I never lost sight of my core values & beliefs. It disgusts me to see online marketers flat out lie and cheat there way to riches at the expense of people like us, especially when in the extensive amount of research I've done that seems to be the norm rather than the exception. A little bit of revenge? Maybe, but how sweet is it if you and I make a few extra k a year while costing the real scammers millions?

So, now that you know a little about me and how I operate, if you're interested and have an hour, go through the five steps and you'll be surprised how easy it really is to get started.This is the step in my guide where I am probably going to save you the most amount of grief, anguish, and money. Although your choice of domain name can be one of the most critical decisions you make, you don't have to be overly concerned about it right this minute and it certainly shouldn't stop you from getting started. I'll explain this further in a little bit.

In this step you will select a name for your online business and a place to host it on the Internet. If you don't have a web page yet, don't worry, I am going to give you one in step 2. If you don't have anything to sell I'm going to give you that too. You WILL have an online business after going through the 5 steps on this site.

Name and host, sounds like 2 steps right? Not really, you'll accomplish both at the same time. This is also the ONLY part of the guide that costs you any money. Please note that I am not selling you anything, you simply need to signup with a provider and I am going to direct you to the least expensive choice, offering the most bang for your buck around. You can apply the rest of the guide using a free hosting provider, but I recommend not wasting your time

Step One.

Pick a name. You probably already have one in mind, write down a couple of variations in case it's already taken. A domain name should reflect what your site or business provides, but if it's taken or not a good fit, or you just have a brain freeze check out some interesting band, business, people or place names to inspire a memorable name.

Now, go to 1&1 Internet and sign up. I've used LOTS of hosts in the past and 1&1 is the best thing going. Cheap, reliable and loaded with features, they are the best deal around. This site and all my sites and businesses are hosted there

You can search for your desired domain name on the front page, or just start the signup process and they will walk you through it. I recommend for those just getting started to select the 1&1 Linux Beginner Package, this is just $2.99 and will serve your needs for now, I cannot stress enough that you will not find a better hosting package for less than 3 bucks a month. The best part is 1&1 gives you a free domain name with every package, if you're like me and once you get started with this and the ideas really start flowing, you think of the PERFECT domain name the next day, simply upgrade for $2 and you get another free name plus a ton of new features & space.

We'll get into how to design your site in the next step, but I want to talk briefly about logos here. Once you have a catchy name you need an equally impressive logo. I've paid for logo design in the past and although pleased with the results, I've discovered I can make my own logos and web graphics VERY easily using The Logo Creator. The Logo Creator enables even the novice to create professional looking logos and all kinds of web graphics with ease. Trust me you don't have to be a graphic artist to create slick Photoshop quality art & graphics for your site for less than it costs you to get just one image professionally designed. This is probably one of the best tools I've ever purchased, I HIGHLY recommend it.

Step Two - Start Designing your Site.

There are a lot of sources out there that will sell you web site templates to fit any need or niche and many of them are quite good if a bit pricey. I've learned in my experience creating many new sites that even when I have enough content, links, graphics and ideas to fill a 50 page site, I inevitably spend many frustrating weeks actually designing a professional looking site around them. Hours and hours of getting the right consistent look & feel, tediously creating tables and aligning things just so, I was spending all my time doing graphic design beating my head against the wall because I'm neither an artist or nor a professional web designer. Simple lesson finally learned, and once I accepted it I was about 10 times more productive, focusing on my ideas, products and content.

So unless you are a professional designer, I highly recommend starting with a professionally designed template. Here you will find the next big money saving tip in this guide. If you have a very specific or very custom design in mind, search for just that right template or contract artist and be prepared to pay for it. If you just need a professionally designed template to get you started, one that you can tweak to fit your needs, consider the PREMIUM TEMPLATE PACK.

With this package you get over 75 sites for the price of one, and realistically will use at least a handful of those you find appealing for different projects you decide to create after getting your first business online. HUGE bonus, you can also legally provide these to customers in need of a web site, and even resell them as templates. Check out this impressive collection, EACH TEMPLATE HAS A FLASH HEADER, COMES IN HTML & FLASH VERSION, AND INCLUDES ALL SOURCE FILES (I.E. HTML, FLA, PSDS) AND FONTS.

A companion to the templates is the Header Graphics Package. Within just 3 minutes you can create your own professional header graphics so you will never have to pay a professional again and it is so easy that anybody who can type can do it.

If you need EVEN MORE templates and designs, visit Template Monster.

To get you started for now though I am going to provide you with a fully functional website/business. The Work From Home template is a simple yet professional design that you can easily modify to fit your needs.

You can see the site live here, and download the files to build your own here.

Once you've downloaded the files you can very easily modify the index.htm file to create your own unique page. Using any web page editor (one could even use notepad it's that easy) just replace the 4 unique items with your own.

The Work From Home site is a complete 6 page site, featuring 5 targeted articles to attract your customer, 4 related products that you earn commision on, approximately 8 built in ads consisting of 30 links that you get paid for with every click. When you upload this site to your web host you start earning money immediately without any more cost to you.

Feel free to use and modify the template, it's a great way for you to get started. We'll discuss the advertising and affiliate programs more a little later.

Step Three - Adding Content.

Now you should add some content of your own to the site to draw visitors in, remember that you can earn money through targeted advertising links on every page of content you provide.

There are a several "ezines" or article directories online that let you "reprint" their content. It's a good deal for both you (the publisher) and for the author for the exposure it provides them. The flip side is the sheer amount of time it takes to find quality articles, go through the hoops necessary to obtain rights to distribute them, the cost if they are truly unique & popular, and the amount of labor for you if you (and you should) update frequently. If you are only interested in providing some "basic" content related to your site or business, or if you are developing for varied interests and multiple businesses the Ad Rich Content Site can get you up and running quickly.

You can browse the site and copy articles (yes, most are free to use) or purchase the entire package. The key word here is "target". Who is your target audience? The Ad Rich Content site is a super quick and easy source of articles that are highly targeted to your business, and that is where you will generate interest and make revenue.

Another way to generate revenue and build traffic is to offer e-Books on your site. An e-Book is an electronic book that you can open and read by using your computer. Induce others to link to your web site by offering them e-Books or one of your own products. The more links you have pointing to your web site, the higher you'll rank on the major search engines (and the more targeted traffic you'll get) Go to eBookDeal.net and choose from hundred of e-Books in 20 different categories.

Acquiring more content:

If you have a product-based site, your suppliers can be a terrific source of content. A few of their product product photos with vendor descriptions can be placed along side your own content and articles.

Bear in mind, authorities and experts in a given field are often seeking exposure, which you can provide them. Find an article published online that contains content related to your industry and ask for permission to "reprint" it on your site. The trick is to identify complimentary, not competing materials. And it's out there.

Creating or finding content for your site is not as hard as it sounds. Think about it. Every product or service solves a problem for the consumer. Find related content that someone else has already written.

To get started for now simply select articles from the free content site that relate to your product or business then cut and paste them into the free template provided.

Step Four - Getting Paid.

Soon you can start to customize the products and advertising on your site, but first you'll need accounts with Google and Amazon to duplicate the items in the template. Don't worry though, signing up with both are free and easy.

Wouldn't it be great if you could find advertising that really works? Something for your web site, that didn't require any maintenance, and provided you with detailed earnings reports?

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money.

It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

Signing up for Google AdSense is free and just takes a few minutes. The free template from this guide uses Adsense ads throughout and you can start earning money from clicks the minute you put your new site online.

Now that you have ad revenue from your site you should have some actual products to sell. Amazon Associates program will help you do just that with no worrying about orders, inventory or customer service. The free template incorporates 4 targeted products through Amazon. You'll need to sign up for their associates program, then you can add or modify the products listed to meet your needs.

The Amazon Associates program was the first online affiliate program of its kind when it launched in 1996. Today, it is the largest and most successful online affiliate program, with over 1,000,000 members world-wide. If you are a Web site owner, Amazon seller, or Web developer, you can start earning money today and earn up to 10% in referral fees.

Get started by clicking the graphic below, and click on "Join Associates" at the very bottom of Amazon's page to sign up.

Google and Amazon will both provide you with your own affiliate or partner ID that you can replace in the template. They will also create the code for you to completely customize the look and scope of your site.

Step Five - Promote Your Business.

If you've completed the first four steps, congratulations! You will want to continue to develop and expand your business of course, but at this point you have a functioning site that is making money through advertising and commissions. And as promised, your only expense was a nominal fee for quality web hosting. Now you just need to attract visitors to your site.

Quick Start Advertising:

Here is my favorite first method for the beginner to get started earning ads and traffic. InstantBuzz is a free toolbar application you download for free. It's a single line bar that displays simple text ads while you surf. InstantBuzz is not spy or ad ware. For every page you surf to you earn credits to have your own ads displayed automatically. After a very simple setup procedure it runs automatically and requires no more of your time.

Link Exchange:

AutoLinkManager simplifies the entire link exchange process, making your life a lot easier. It integrates link exchange services and link exchange software into a single system that allows you to exchange links with any member in the directory, manage incoming link exchange requests, build a categorized directory and publish your link pages to your web hosting.

Create your first link to your site/business here for free!

Free Link Exchange Software and Automate Link Swap Service Offers free link swap service, link trade directory, reciprocal link exchange software that auto updates your link pages and complete link exchange.

Site Directories:

Instead of fighting the explosive growth of the Internet, the Premier Directory provides the means for the Internet to organize itself. The Premier Directory Project is one of the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by many volunteer editors. Free Web Directory - Human edited web directory, submit your website free, PremierDirectory.org

Classified Ads:

Another method is to place free classified ads. PressMania is a new classified site where you can place your ads with pictures in your local area. You can sell without your own website. You can even setup your own free store and sell your products or services directly from their website.

Miscellaneous Ideas:

Put your website address, for example www.bestnameever.com, on everything you print. Including, business cards, letterhead, invoices, etc.

Get more than one domain name for your business. Of course you should get your business name, but also get a domain name that includes keywords related to your business or service.

Most email programs let you have a "signature" that is automatically added to all the messages that you send. Be sure that you put your website address in your signature.

Get an email address that looks like: yourname@yourdomain.com. 1and1 packages include a mail server and hundreds of addresses for you to use.

Put your URL on any promotional items. Make a coffee cup, t-shirt or calendar and be sure it has your web address on it.

Regularly add new content to your website. Go back to the Content Site and you'll find articles on just about any subject imaginable.

Search Engine Optimization:

Make sure your site is properly submitted to search engines. This can be very tedious and overwhelming unless you have a tool designed to automate the process for you, I recommend Hello Engines! Pro.

Bonus Software

BestNameEver provides the best Internet software available for our customers to make the Internet experience a more fulfilling one. A professional line of search tool products, security software, and Internet quality enhancement programs.

SUMMARY

Quite honestly I believe it is a down to earth honest, sincere approach that that wins customers over and makes return sales. Some of my most loyal customers are ones who were initially disappointed for whatever reason, and when they brought it to my attention, I explained why it happened, immediately corrected the cause, and did what it took to make it right from their perspective. You may lose a bit of money with that approach at times but will prosper in the long run.

Should your project grow beyond your capabilities, Get a Freelancer will help you find highly skilled freelance programmers, web designers and copywriters at the best possible price! Post your project request today!

I first published this guide in it's most basic form on March 11'th 2006. There is much more that I will be adding to it as time permits, so check back from time to time.

I hope this guide inspired you to at least try an internet business/side income. If you make a generous income with my method great! I can't imagine anyone who followed this guide NOT making at least a little extra money each and every month. I'd love to hear your comments & feedback. If you have a testimonial I'd like to feature it here, if you've started a brand new business take a minute to let me know and I will provide your first link here!

Bryce is the owner and founder of several technology businesses. This is his first publicly submitted article. His latest project is located at http://www.BestNameEver.com

Ways To Outsell Your Competition

2009-02-13T08:00:00.001-08:00

Writen by Ronald Gibson

Competition is fierce on the Internet. There are a multitude of people selling products that are similar to yours. How in the world you you get customers to buy your product instead of your competitors?

The keys to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.

1. Price- Can you offer a lower price? Can you o.ffera higher price and increase the perceived value ofyour product? Do you offer easier payment options than your competition?

2. Packaging- Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product into a smaller or larger package?

3. Delivery- Can you offering cheaper shipping? Doyou have a high enough profit margin to o.ffer free shipping? Can you ship your products faster?

4. Benefits- Can you o.ffer more benefits than your competition? Are your benefits stronger? Do you have believable proof that supports your claims?

5. Quality- Is your product built and tested to last longer than your competition? Can you improve the overall quality of your product?

6. Performance- Can you make your product faster at solving your customers problem? Is your product easier to use than your competitions?

7. Features- Can you o.ffer more product features than your competition? Do your features support the benefits you offer?

8. Availability- Is your product always available or do your have to backorder it? Can your product suppliers drop ship to your customers?

9. Extras- Do you provided free bonuses when your customers buy your product? Are your bonuses more valuable than those offered by your competitiors?

10. Service- Do you o.ffer your customers free 24 hour a day customer service? Can you provide free productrepair? Does your competition make their customers talk to a machine?

11. Proof- Can you provide more proof than your competition that your product is reliable? Can you provide stronger testimonials or endorsements?

12 Guarantees- Do you have a stronger guarantee than your competition? Do you o.ffer warranties withyour product? Do you provide an easier return policy?

By besting your competitors in the above areas, you will outsell them more often then not.

Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/

How You Can Make Your Ad Command Attention

2009-02-12T08:00:00.001-08:00

Writen by Ronald Gibson

There are lots of ads for lots of product out there , so it is very easy for your ad to get lost in the shuffle. To avoid this, you must do all that you can do to make sure that your ad gets noticed. Here are some things that you can do to ensure that your ad commands attention.

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a person's eye and also support your product claims. For example, if you are selling a product that boosts website traffic, a screenshot of your site's traffic stats can be very effective.

2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmer's eye with one quick glance.

4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words. I see keywords both bolded and highlited in yellow in many ads nowadays.

5. Always remember that we live in a visual world. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.

6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline. The "shocking claim" headline can also be effective, provided that you can back up your claim, of course.

7. Make your ad's keywords and phrases stand out by enlarging the text. This technique works wonders with headlines and sub headlines.

8. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.

9. Use sub headlines to break up your ad copy andto capture a skimmers eye. You could make them even more powerful by highlighting them with color.

10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc. But, be careful not to overdo it.

Using the above methods should dramatically improve the chances that your ad will get noticed by potential customers. And that is the first step to ultimately making the sale.

Internet Marketing The Easy Way To Make Money

2009-02-11T08:00:00.001-08:00

Writen by Denise Clement

Some 8 months ago, my brother in law returned from America singing the praises of a course he had been on which had given him the knowledge to be able to reach a number one ranking for any keyword within Google and all the other major search engines. Happy days I thought! I could foresee the end of years being a civil servant and listening to bosses who thought the unimportant things in life were actually important! Money it seemed actually did grow on trees all it took to do this would be a couple of months hard work between my husband and my brother in law and I and we'd be raking the cash in how easy is that? In my own mind I had already decided that giving up work wasn't that far away, picked the colour of the sports car I was going to have and decided on Portugal for that luxury villa.

We researched the market and settled on our first internet business, realising the potential income from being a number one ranked site in Google or any other search engine.

So far so good! We submitted our site mid April and it was indexed not long after next stage completed without delay. It was then that the hold ups started to occur suddenly the so called 'sandbox' effect kicked in we'd heard about this before but never knew how it could affect us ah well 2-4 months seemed to be the length of time we'd be sandboxed but we looked at this philosophically and saw it as an opportunity to get links from other websites and ensure a high ranking on our "release" from the infamous sandbox.

We are now 6 months down the line and patience is definitely the keyword - we secured a PR3 at the last Google update in July and hope to be at least a five at the next one our on page and off page optimization is what is required and our link building strategy is ongoing for all of you people who think link building is easy think again it's laborious and frustrating as in our experience you get one link for every three or four requests you send.

I still hold the optimism that our site will take off and eventually rank very highly in all of the search engines. I think we have learnt to be more patient and more forward thinking crawl before you walk! However, for the 'easy to make money out of it' syndrome it certainly is not and all of you new internet marketers out there be prepared for the long haul!

I'll keep you posted!

About the Author: Denise Clement is the co-founder along with her husband Andy and brother in law Richard of the gift basket site http://www.thegiftbasket-store.com/

Pay Per Click Seo Amp Article Marketing Which Method Should You Choose

2009-02-10T08:00:00.001-08:00

Writen by Dale King

There's no question, the three most popular ways to drive targeted traffic to your website are pay per click advertising, SEO (Search Engine Optimization) and article marketing. And if you're on a limited budget like most marketers, you need to know the answers to the following three critical questions:

1. Which of the three methods work the best?

2. Which of the three methods should you use?

3. Which of the three methods is the most cost effective?

In this article, I'm going to answer all three of those questions and then give you my recommendation.

Let's examine the most popular of the three marketing methods first, pay per click advertising:

Pay Per Click advertising is a huge, multi-billion dollar a year industry and are huge cash cows for both Google and Yahoo. There is no faster way to drive targeted traffic to your website than with a ppc advertising campaign.

For instance, with Google Adwords, you can literally be driving targeted traffic to your website and making money in just a matter of minutes.

Does ppc advertising work? Yes and no. For some, it works extremely well. For the vast majority however, ppc advertising simply leads to frustration and money down the drain.

So, what's the problem? Actually, there are several problems:

Inexperienced marketers who don't have a clue about how to write ads that will enable them to get the most out of their ppc advertising campaign.

Exorbitant keyword costs.

Click fraud.

Because of the "pie in the sky" climate of Internet marketing, many marketers have a fatal "get rich click" mentality, because of what they've read in some e-book.

They want instant gratification...that magic pill if you will!

They're not interested in taking the time to learn how to do things the right way. So, they throw a bunch of money at a ppc ad campaign, fall flat on their face and then come away convinced that Internet marketing doesn't work and is nothing but a scam.

Exorbitant keyword costs is another huge problem. While doing research for this article, I visited Yahoo/Overture to price the popular keyword, "Internet marketing."

This is what I discovered. At the time this article was written, if you wanted the #1 position, it would cost you $2.51 per click. Ouch! Just to be listed last on the first page at #31, it would cost you 95 cents per click. Double ouch!!

Needless to say, you have to be one of the "big boys" to play over at Yahoo's sandbox.

The keyword "Internet marketing" was much more reasonably priced over at Google. The minimum bid was only 10 cents.

That price isn't bad. But then you have to contend with another huge problem that could potentially eat away at your profits... click fraud.

It is estimated that 30 percent of all ppc clicks are fraudulent. In fact, according to the June 28 issue of the San Jose Mercury News, both Google and Yahoo recently had to settle class action lawsuits regarding this very issue.

Google has to refund an estimated $90 million to advertisers. There is no word yet on the exact amount Yahoo has to refund, although they are liable for $4.95 million in attorneys fees alone.

When you consider the billions of dollars both companies make from their ppc programs, the settlements amount to litle more than pocket change.

Search Engine Optimization is another popular method marketers use to drive targeted traffic to their websites. Should you optimize your website? Yes, definitely. SEO does work. However, I personally don't think you need to invest thousands of dollars in SEO. Here's why:

With the ever-changing algorithms of search engines, you could spend big money on SEO that may put you at the very top of the search engines today, and then with one major algorithm change, you could drop completely off the charts tomorrow. (Remember Florida?)

Instead, I think you should focus on SEO basics like keyword density, title description, meta tags and acquiring plenty of inbound links.

You should also diversify your efforts to make sure you're receiving traffic from sources other than search engines. You never want to put all of your eggs into one basket. Which brings us to our third and final marketing method:

Article Marketing: Writing articles is quickly becoming the most popular way to drive targeted traffic to your website.

The reason I like article marketing so much is because it's free, and also because articles are viral. If you write articles and allow them to be freely published, your articles become viral, meaning your articles can actually spread like a virus and have the potential to be viewed by millions (yes millions) of Internet users.

And because search engines love articles you can expect to get linked to by many high-profile websites, thereby increasing your PR (Page Rank) and traffic as well.

There's also another important by-product of article marketing: Credibility.

Other than testimonials from well known expert marketers, writing articles is the quickest way to establish credibility online.

If you write good, quality content, not only will your articles get published regularly, but they will also brand you as an expert in your field, which will instantly enhance your reputation and bottom line tremendously.

Don't know how to write? No problem. Hire an affordable ghostwriter over at elance.com.

In closing, all three methods of marketing discussed in this article today work. To what degree however, will obviously depend on the experience, work ethic and ingenuity of the individual marketer.

So, which marketing method should you use?

Because it's both free and viral, article marketing is obviously the most cost-effective of the three methods discussed here today. Therefore, article marketing should be your number one priority.

That said, I also think you should use a combination of all three marketing methods for optimum results.

However, I would caution you to spend your money prudently, in regards to ppc and SEO.

Dale King is an ex-advertising salesman and the owner of GuruKnowledge.org

http://guruknowledge.org

How To Sell Your Ad Space Like Crazy Your Online Profit Report

2009-02-09T08:00:00.001-08:00

Writen by Murtuza Abbas

If you want to sell more of your ad space, then this might be the most important article you'll ever read.

If you want to make more money from your website traffic selling ad space, then I urge you to read this article -- immediately.

If you're sick and tired of not selling enough advertising space on your website, then here's good news--

Now you can own apply some simple tricks to attract more advertisers and cash-in on some of the proven tips to make money.

Let's get started...

1. Provide your clients a discount when they spend over a fixed dollar amount for ad space. You can also use this tip to the amount of ads they buy.

2. Provide your customers a free reward for renewing their ad order. It could be an ebook, special report, online utility, etc.

3. Sell advertising space between your content. You just split an article in half and insert the banner or classified ad between it.

4. Write content that's tailor made to mention and relate to the product your customers are putting out. This is additional labour but, you'll sell a lot of ads.

5. Tell your customers that when they buy an ad you'll also add it to your free ebook and message board for free.

6. Propose to endorse the product your customers are advertising before or after their ad. In all honesty, you must try out the product first and experience its benefits.

7. Write a review for your customer's product to place beneath their ad. This is alike to a testimonial or endorsement but more comprehensive.

8. Offer a buy 2 ads and get 1 free offer. With the slow economy and advertising sales, top businesses are bound to be expecting for a satisfactory ad deal.

9. Give your customers a ton of free gifts when they buy ad space. It can be submission software, an ebook jam-packed of advertising or copywriting tips, etc.

10. Guarantee your customer's advertising results. If they don't like the traffic they receive, give them a refund or additional ad for free.

If you want to make more money from your website traffic and your opt-in database by selling advertising space, then I urge you to take ACTION and apply the steps laid down in this article.

I'd like to make you an extremely bold promise. You can easily transform your website into a non-stop advertising cash machine if you apply the simple tricks laid down in this article.

You can quickly and easily double your present income from now on.

There's never been a better time for you to sell more ad space and make money from your internet business than it is today!

Grab FREE $147 'Profit Pulling Minisites' Vault.

Let Murtuza create Your Own "money-making" website ready to take orders in Less than 7 days? Learn how to start an internet business Today

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How To Get Massive Free Advertising With Ezines

2009-02-08T08:00:00.001-08:00

Writen by Carina MacInnes

For the netrepreneur seeking targeted free and low-cost advertising, ezines are an excellent resource. Using the following strategies you can get hundreds of dollars worth of ezine advertising on an ongoing basis, absolutely for free. You can also use these resources to structure an advertising campaign to fit your budget.

Before you get started, make sure you set up a special email address just for your ezine subscriptions - this will be very important to help you stay organized. Be careful about using a web-based email account, if you go out of town or miss a few days, there's a chance it might fill up too quickly. If your emails start bouncing, your ads will not run. If you do not have access to a separate email alias from your current ISP and need to set up a free web-based account, it's best to use one with a large amount of storage space, such as:

http://gawab.com

To get started with your free ezine advertising campaign, first visit:

http://subscribeme.net

This is a free service you can use once every three months to get your classified out to over one million subscribers.

Submitting your classified to the service above is just the beginning of your new free advertising strategy. When you use this service, you will be automatically subscribed to many excellent ezines. A number of them offer free weekly classifieds to subscribers, so your next step is to read through the ezines, looking for the directions provided as to how and where to submit your next free classified.

If you're the organized type, here's where you might start making note of which ezines offer ongoing free ads, and tracking your ad submissions. After your ad is published, you can record it's publication date also.

Each ezine will have different specifications for the size of your classified. You will need to format your ad to a certain amount of characters per line, and a certain amount of lines. It will help if you set up a text file with multiple versions of your ad formatted to the varying guidelines. There are several great resources you can use you can use to make sure each line is a certain amount of characters. You can use this online text editor, simply enter your ad copy and specify the number of characters per line:

http://formatit.com

Or you can download this free software (NoteTab Light) and format the characters per line on your computer:

http://notetab.com

Next, you can find more ezines which offer free ads, some only for new subscribers, others on a regular basis.

The links below contain ezines which offer free advertising:

http://www.ezines-r-us.com/freeadvertising.htm
http://ebizwhiz-publishing.com/ezines2.htm
http://www.motherearthpublishing.com/journal/freeezineadvertising.shtml

You can also search through various ezine directories to find more ezines to subscribe to, such as:

http://www.ezinelisting.com/index.html
http://www.internetmarketing-success.com/email-marketing/ezine-directories.htm

Now that you're subscribed to a wide variety of ezines and have your ongoing free classified ads, you have another great opportunity to get even more high quality free advertising, such as free banner ads, top and bottom sponsor ads, solos, and more. As you take the time each day to go through your subscription inbox, you will find tons of contests you can enter to win advertising.

If you take the time to diligently enter every contest, you may find yourself winning high quality free advertising once or twice a week!

Another great benefit of being subscribed to multiple ezines and actively reading them is that you will sometimes find the publishers sending specials and discounted advertising rates straight to your inbox that you would not have access to if you had just ordered an ad without subscribing.

You can track the results of all of your ads to test different ad copy and see what is pulling the most, and which of your ezines are performing the best. This will give you a real headstart when you want to order some paid advertising.

Subscribing to many ezines is an excellent business strategy for gaining ongoing free advertising, winning additional free advertising, testing your ad copy, discovering which ezine subscribers are most receptive to your offer, and accessing valuable discounted advertising rates. So subscribe, and invest a few minutes to go through your inbox daily. Your attention will pay off. The time you spend will be a worthy investment.

Stop struggling - get a massive flow of never ending ultra-targeted search engine traffic effortlessly. Try this guaranteed, revolutionary pay on results marketing service if you want to make an extra $100,000 in the next four months - from whatever website you are promoting: http://100kmorethantraffic.com

21 Simple Ways To Make More Money From Your Current Clients Part 3

2009-02-07T08:00:00.001-08:00

Writen by Teri Mramer

It is easier to make additional money from your current clients than it is to go out and find new ones! See 21 simple ways in this three part article series.

Part Three:

15. Follow-up with your customers to see if they're happy and offer them another product.

Use your autoresponder script or subscription to send a follow up message 2-3 days after they have purchased and make sure they are happy with the product.

Some examples of this type of account or script are: Getresponse or AWeber, for examples of an autoresponder company.

Or a self-installed script like a custom version of QuickPayPro, which has the sequential autoresponders plus the shopping cart etc., or a simpler script like Autoresponders Unlimited if all you need is the autoresponder part and not the full shopping cart.

Another thing to add in the message to make sure they are using the product (Especially an ebook) is to ask how they liked a specific chapter's information. With software, it could be a specific feature or action the software performs.

For example, with an ebook you could say, "So how are you enjoying that tip in chapter 4? Did you save as much money as I did when I used this method?"

They will have to go to the ebook and see - especially if you can add something like the part where I said "did you SAVE as much money as I did?"!

How will they know:

a.) What you did
b.) How much you saved
c.) What the method was

Unless they read the book?

16. Offer people a free sample of your product and tell them they will get a discount if they order now.

For an ebook it could be the first couple of chapters or chapters that don't give away all your "secrets". For software it could be a 30 trial or a version of the software that doesn't have all of the features enabled.

17. Send your customers a "thank you" e-mail with a back end offer attached.

Send this one immediately or 1 day after purchase. Remember the follow up email asking how they like the product/ebook/software/video, etc. will be going out on day 3 or 4.

The offer should optimally be related to an enhancement of the product they just purchased. But not the "new and improved" version of the same product!

More like selling tea pot covers to tea pot buyers, bookmarks to book buyers and video viewing software to video buyers... get it?

18. Offer your customers add-on products like gift wrapping, batteries, imprinting, etc.

Think about complimentary items that enhance your items such as:

* Presentation or looks

* Ease of Use

* Beauty

* Features

* Speed

* Bells and Whistles

* Longevity

* Widen Appeal to larger group of people

* Emotional Attachment (Personalization)

And so on.

19. Allow your customers the option of signing up to your "future product offers list".

I know some online business persons who have a "Early Bird" notice list. Subscribers get notified early of these special members' only deals!

They are basically asking you to tell them when they can buy the next product (or affiliate product / recommendation) from you! Who would want to turn that down?

20. Explain to people that for extra money, they can extend the guarantee or warranty of the product.

This is self explanatory for anyone who has ever been to Sears, Best Buy or Circuit City! Every single purchase you make from those stores comes with an offer of an extended warranty. It is the easiest way to increase your profits by 10% that I know of!

21. Give rewards instead of money for ezine referrals.

There are scripts that you can install that will do this for people who send you referrals for your ezine or site. It tracks the clicks and the subsequent hits by the same person to the thank you page.

Obviously they signed up if they go from the sales page to the thank you page - right?

Then it would record the referrer and every month (or quarter, etc.) you can give rewards, bonuses, or commissions to the top 5 or 10 referrers. Don't run it like an affiliate program where everyone gets the reward, you should already have an affiliate program in place. No, run this like a contest to build up the competitiveness of it!

You want them WORKING to send you people so they are in the top 5 or whatever you set as your payout levels.

Well, that's it, 21 Simple Ways you can Make More Money from your Current Clients.

If you have any other ways, send them to me and I will post them in the Ebooks for Ebusiness Blog with your name and your web site link!

"Techie" Teri Mramer is the busy owner of the new training site sensation, Web Master Insider Training Club. Get your free 3 week trial membership today and start building your business web site tomorrow!

Internet Marketing

2009-02-06T08:00:00.001-08:00

Writen by Rajitha Dahanayake

What is Internet Marketing?

Internet Marketing is application of Internet and related technologies to achieve the organization's marketing objectives.

Internet Marketing is about.

Internet is a distribution channel. The Internet can be used as a PLACE to promote a product or service, provide information to prospective customers and to reach different geographical regions and niche markets.
CUSTOMER centered marketing is the key for success of any organization. Concentrating on customer needs and wants will help a business to satisfy actually to delight its customers more effectively and efficiently. Building close relationships and retaining existing customers is very important because acquiring a new customer is costly than keeping the existing customer.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very important.

Internet Marketing Tools

Search Engine Marketing
Search Engine marketing is important because 85% of Internet surfers use search engines to find new websites. Research reports show that the majority of online purchases originate from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic
E-mail Marketing
E-mail is the most popular online activity. According to the research findings 96% online users use E-mail. E-mail marketing can be used to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. We can expect a higher response rate around 10 15% from an in-house E-mail list. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.
Affiliate Marketing
This is called the revenue sharing business model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk free and cost effective advertising because you pay only for performance. Affiliate marketing enables businesses to reach niche markets in a more cost effective manner.
Banner Advertising
Banner advertising was very much popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not satisfactory banner advertising still considers as an effective branding tool.
Viral Marketing
This is the "e" term for word of mouth. This medium could be used to spread the word about your business among the target audience. Viral marketing messages receive 5 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about new websites. Hotmail is one of the first examples of Viral Marketing.
Publicity
Publicity is about creating awareness, building trust and credibility. Online press release distribution plays the main role in this.

About The Author

Rajitha Dahanayake is the Senior eMarketing Analyst of a company engages in providing eMarketing solutions. He has over 3 years experience in Internet Marketing. He is an Associate member of The Chartered Institute of Marketing UK and a professional member of eMarketing Association (eMA) as well as International Internet Marketing Association (IIMA). Rajitha is a Certified eMarketer from eMA and holds the Certified Internet Marketing and Business Strategist (CIMBS) designation from IIMA.

rajitha1978@hotmail.com

How To Create Quality Internet Audio Products On A Shoe String Budget

2009-02-05T08:00:00.001-08:00

Writen by Michael Senoff

It's no mystery that one of the best ways to create a product for your website is to simply record a telephone call with an expert, or have someone interview you.

But what is a mystery to many people is how to get that audio recording ready for distribution -- like editing it and saving it correctly -- without spending an arm and a leg.

Here's what you do:

The first thing you do is get some audio editing software. You can buy a good program for around a hundred dollars. There are also free ones online -- just check around.

Now, when you record the audio, and you're done and you are ready to edit, make sure it is in ".wav" format.

The reason is because when you're doing your editing and you take little chunks out of the audio recording and then you save it, with an .mp3 file it takes a long time to save.

If you do editing you're going to be saving a lot because you always want to back up your work in case the computer freezes up or whatever.

So, you want to do all your editing in .wav. Then, once you're finished editing, you'll save it as an .mp3 file. You'll "save as", just like you'd save any file. It will say, "Save As Type" and you just pick .mp3.

At this point it will give you a choice of what rate to save it as. You want to save it as 22,050 hertz, which stands for "megahertz."

You also want to save it as "mono" so it's not so huge. If you save it as "stereo", the file size is going to be twice as large and it's going to take a long time. You don't need it in stereo. This will be fine for the quality, and you want to save it as 24 kbps.

And that's it, that's how anyone -- even if you've never used audio in your life -- can create a decent product without breaking the bank.

7 Levels Of Internet Marketers

2009-02-04T08:00:00.001-08:00

Writen by Daniel Lok

If you want to jump-start your life and your business, you have to know what type of Internet Marketer you are.

True financial success only comes to those that master this concept. So ask yourself, "Do you know what kind of Internet marketer you are"?

Have your marketing experiences on the Net been positive, negative or mixed?

As you read through the seven levels of marketers provided below, I want you to know that at various times in my life, I have been at almost every single one of them. It was only as my knowledge and experience increased that I was able to upgrade to the level I am at today.

At some point while reading the descriptions of each level, you will probably recognize where you are or where other people are you know.

I recommend while reading you write down where you currently are as you discover your level, to help improve your awareness of your current strategy. This will also help you realize where you need to go.

Here are the seven levels of Internet marketers.

Level 1 - The Mooches

The "Mooches" are people at the very bottom level of marketing. They're clueless and sit around wasting their time. Most are completely ignorant of the moneymaking opportunities available on the Web. These people spend their time whining about their financial status without taking the time to evaluate what they need to do to get ahead.

Most Mooches don't have a clue about Internet marketing. If you ask them what the Internet is for, they'll say, "to chat" or "to e-mail friends" or even better, "to watch porn". You know, something useless.

Lever 2 - The Wanna-Be

The "Wanna-Be" has ambition, but not enough. They wander around in the dark looking under stones for a magic treasure box. They want to make money, but don't have a clue how. They get sucked into ridiculous scams and waste their money on garbage ideas that won't get them anywhere. They need to get smart quick about where they need to go to turn their life around.

Most Wanna-Be marketers have heard of the Internet and know people who make money on the Net, so they are easily excited about opportunities. Unfortunately they spend most of their money on MLM and other moneymaking scams rather than chasing real opportunities.

Lever 3 - The Pretend To Be

The "Pretend To Be" is living a lie. They pretend to work hard, to do what it takes to get where they need to be. But they don't actually DO anything. Most are perfectionists, worried about getting it right the first time. They don't realize just how much they can learn even by making a few mistakes.

Most Pretenders are waiting for the perfect time to start a new business. They don't realize the perfect time is NOW. They talk talk talk about starting an Internet business but lack the guts necessary to DO IT. Many have successful offline businesses and spend lots of their hard earned money attending seminars and buying e-books about Internet marketing.

A good example of a Pretender is a successful overworked doctor who spends $20,000 on info-products but doesn't develop a website. The Pretender doesn't understand a key principle of this industry You don't have to get it right the first time; you just have to get started.

Level 4 - The Newbie

The "Newbie" is on their way to the fast track, they just lack experience. They have the desire to learn and grow, and may have the skill and talent necessary. They jump into opportunities with all the freshness one would expect of an eager beaver in the industry. They have done some homework, but lack the technical know how to get where they need to be.

There is hope for the Newbie. They feel excited and probably have read a few books about Internet marketing. Unlike Pretenders, they are willing to invest a lot of time in themselves. They will buy resale rights, reprint rights, licenses of many products but lack the know how about how to market them.

Level 5 - The Marketer

The "Marketer" is well on their way to victory. They are making some money. They are strong marketers. They still lack the ambition necessary however to get off their butt and do what they need to do to truly realize victory.

Most Marketers have a website or a moneymaker but don't have a business. They posses a strong understanding of marketing, copywriting and traffic generation and have a clear sense of what their audience is looking for. They are often leaders within their niche and make good money.

They enjoy a comfortable living. The problem is they are sitting on their "ass-ets" and thinking what they have accomplished so far is all they can do. They fail to realize there is more opportunity available if they are willing to put in a little extra effort.

Level 6 - The Master

The "Master" is a smart marketing agent. They are making good money, and can teach others how to do the same. Most are visionaries, charismatic leaders who have a good handle on everything they need to succeed. They'll fail only if they stop thinking about what more they can do. There is always more success just around the corner, if only one takes the time to look.

The Master marketers are millionaires, or at least making 6 figures a year. They are leaders in their industry. They are well versed in direct response marketing and can teach others. They have a vast amount of knowledge both online and offline and experience working in different businesses.

Most have experience working with adversity. They are high performance people who make great mentors. Most understand traffic conversion and traffic generation.

The Master marketer can get into any niche and make money, even if they don't have any affinity or experience working with a niche.

They recognize the Internet is nothing more than a medium they can use to make money. They integrate online and offline marketing. They posses a solid understanding of copywriting, testing and tacking. They build a team of experts around them and delegate responsibility to talented people.

Level 7 - The Entrepreneur

This is where everyone should aspire to be. The Entrepreneur has already achieved true victory. They are the models that others try to mimic and follow. If you ask me, your goals should be no less than achieving "The Entrepreneur " statue.

These are the multimillionaires, the master sales people and the master marketers. They have a strong team of talented people with different expertise surrounding them.

These are the people taking their companies public. They are raising capital and selling to the public to shareholders but not to customers.

They have an exit strategy in place before starting something new. They recognize the purpose of a business is to sell it or put it on autopilot so they can enjoy their lives to the fullest. This is where you want to be.

Example: ebay.com, google.com, yahoo.com etc.

So now I ask you Which one are you? Which one do you want to be? The people you know, which level are they at? Are they realizing their dreams? Why or why not?

You have to ask questions, have a firm understanding of where you are NOW and where you WANT to be soon if you want to succeed. Don't just charge ahead blindly, but don't sit on you're ass either.

If you want to succeed, take charge of your life and your financial future. Find out where you are, and what steps you need to take to be where you want to be.

A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert. To find out what Dan is up to now, visit him at: http://www.WebsiteConversionExpert.com

Stop Renting Your Profits Can You Survive Without Affiliate Programs

2009-02-03T08:00:00.001-08:00

Writen by Donesia Muhammad

This article may be hard for some marketers to understand. This article may actually change your mind on how to properly succeed online.

This article will show you what I have eventually learned and what you will learn as well.

Renting Your Profits, What Does That Mean?

For all of you who are making money from affiliate programs and other money making programs, congratulations. Affiliate programs and other money making programs can help you supplement your income online. I should know. Not only am I a member of various affiliate programs, but I also run my own affiliate program as well. So don't think this is an anti-affiliate program article.

Notice, I Said Supplement Your Income.

Now what are you going to do the day you get that email that says

"Thank you for your participation in our affiliate program, but we have decided to discontinue this product, and effective immediately you can no longer spend all your time promoting my product. Have a nice day"

So what are you going to do. You have spent all your time promoting this product. Your entire ezine is focused on this product.

Now what are you going to talk about? Now where are your profits going to come from?

Remember a long time ago, every successful marketer told you one thing

If you want to succeed online, you need to have your own product or service that you own outright 100% or you will never achieve marketing success.

THIS IS THE FIRST, MOST IMPORTANT STEP TOWARDS ONLINE MARKETING SUCCESS.

Let me say this again..

THIS IS THE FIRST, MOST IMPORTANT STEP TOWARDS ONLINE MARKETING SUCCESS.

I am not referring to products that you have the rights to resell and reprint. This a great money maker as I have ebooks that I resell myself, but you know what? That's not my main source of income.

Why?

I didn't write this ebook. If the author sets a certain criteria for their material, you have no choice but to comply since it is not your material in the first place.

The benefits of owning your own product or service online are endless. You make the rules. you collect all the profits, end of story...

When I first started out, I heard that same line, and said to myself "I can't invent software or develop some sort of service, I'll just rely on these affiliate programs."

Didn't even care what the product was, just as long as it had a high commission, you can be sure I signed up for it.

REALITY CHECK

Everyone else was promoting the same thing. By the time I got around to promoting it, no one cared, and I was lucky to see $10!

I had to use their material to promote, had to stick to their guidelines. Even if I was successful, it dawned on me that I am helping to promote someone else's products and services.

So I thought about what I can do to carve a niche in this world of marketing. If I can't think of a product to come up with, what about a service? That's why I came up with Ezine Ad Helper.com

You see my original website My IBiz Helper is great but I didn't have anything unique to offer my visitors, so I came up with Ezine Ad Helper.

It is not a reseller of another ad coop, or anything else like that.

Ezine Ad Helper is owned by KDM Publishing, which is owned by me.

So while my service oriented business is far from being a new concept, it is mine, and that is what you focus on.

HOW CAN I COME UP WITH AN IDEA FOR MY OWN PRODUCT OR SERVICE?

Okay once I realized that I was not going to put Bill Gates out of business, I thought realistically about what I wanted to do.

Take stock of your skills, abilities, all of your previous jobs, and the skills that you have learned online before. If you have had any previous sales experience, then half the battle is won.

There are various products and services that you can do to appeal to the online community. It is not as hard as you think.

Now in terms of making millions, well that's another story. Like any real business, you will be lucky to see your first profit anytime soon, but remember nothing comes handed to you.

Web Design, Desktop Publishing, Script Installation, Web Hosting, Writing Sales Copy, Graphic Design, Resume Creation, Virtual Assistants, get the idea..

SO ARE YOU SAYING THAT AFFILIATE PROGRAMS DON'T WORK?

Please don't get me wrong. If I thought affiliate programs didn't work I wouldn't have one for my own site. Here is what I figured out:

If you have your own product or service, then select only a few key affiliate programs that will compliment your main product or service.

Stop signing up for everything just because it offers a high commission. Look for solid products to enhance what you are already offering. After all, I don't expect to see an ad for tobacco at a children's website so think before you sign up..

If you cannot take this first simple step of owning your own product or service outright, then you are already placing strikes against you in your path to Internet Marketing Success..

So now you can ask yourself after reading this...

Are You Going To Keep Renting Your Profits Or Are You Ready To Own And Own Big...

Donesia Muhammad has been doing business online since 2001. Sign up For her Newsletter My IBiz Weekly ==>http://myibizweekly.com The Business Ezine For All Netpreneurs. Learn how to start and maintain your internet business and ezine, and stay sane while doing it. Read Our Archives and Learn with Valuable Resources. Helping Readers Online Since 2001... And Counting.

http://EzineAdHelper.com
http://KDMPublishing.com

Niche Marketing Explained

2009-02-02T08:00:00.001-08:00

Writen by Kevin Moon

One of the latest buzz phrases in the online business world is "niche marketing." You have probably read that niche marketing is highly important on the Internet. If you are wondering what all this talk is about, I am going to try to explain what niche marketing means.

I have read that if you build an online business then you will have millions of potential customers. While in theory this may be true, you will have a hard time finding products that appeal to all web surfers. Your online business will be better served by matching a product with a group of potential customers that are interested in that product.

"Niche marketing" is a close relative to the phrase "target marketing." Target marketing is usually used in discussions where it is assumed that you already have a product and you are researching which group of potential customers to whom it would be most profitable to "target" your marketing efforts. Niche marketing is usually discussed in situations where you do not yet have a product. You find a hot niche market then find a product to market to that specific group of potential customers.

A niche market is simply a group of people with a common interest. A common interest might be a hobby, or a problem, or social background. There are many more examples of areas where groups of people have something in common. For example, there are many people that have chronic lower back pain. There are many more people that do not. The people that do have this problem all share a common interest. This would be a great example of a niche market. Instead of finding a product that appeals to everyone that suffers from any type of chronic pain, you specifically target only those that suffer from chronic lower back pain.

As you research the Internet for marketing ideas, you will find the phrase "niche marketing" used quite frequently. Hopefully you now understand what is meant by "niche marketing."

These tips and many more plus over 12 hours of Internet marketing videos - absolutley FREE - are available at http://www.internetprofitmentor.com.

What Are We Searching For

2009-02-01T08:00:00.001-08:00

Writen by John Geiger

Just face it - the internet is part of our lives. Yes, there are some of us that do not have an e-mail address, and there are some that have never been online at all, but those folks are getting harder and harder to find. For the rest of us, the internet is getting to be pretty routine stuffbut what are we doing while we gaze into that rectangular piece of glass or plastic and type or scroll, or click, or wheel, or point?

A recent survey of over 2000 adults produced some interesting statistics in answer to that very question. Playing Texas Holdem? Buying new cars? Hooking up with a long lost sweetheart or a new one? We (you) may not be doing just what you (we) thought. No, real life is not what the headlines might portray, and with a quarter of us spending more than 22 hours online every week that's a good thing.

Not surprisingly, the single most common use of the internet for most of us is connecting to each other though e-mail. Full 87% of us send/receive e-mail most/every time we go online. And guess which gender does the most of that? Yes, the ladies are in the lead when it comes to communicating on the internet just like all mediums throughout history. Interestingly, no other internet activity was skewed significantly to one gender or the other except for e-mail usage. The next most frequent reason that we go online is to wander aimlessly it seems. Over 55% of us surf with no specific motive in mind most/every time we go online. Don't know about you, I found that quite surprising. Good thing we don't drive with the same lack of intention, especially with the price of gas. The next most common online activity was search, and that is the primary subject of this column. It's important at this point, to differentiate search from surf. The 55% number above represents those folks who just click on the first thing that catches their interest of the moment, and they've begun a journey winding through whatever links and connections present themselves. But let's look closer at searchers who we'll define as those who input a word, term, or phrase in a search engine in order to be presented with information specific to that input. Specific mission in mind; goal; interestyou get the idea.

So what are we all looking for? #1 is research (88% of those polled). The topics vary of course (the internet is infinite you know), but think research, education, knowledge. Most common research topics in order: Hobbies, Health/Medical, followed by job/career search; not headline material, but very respectable stuff. The #2 online activity is obtaining maps and directions at 75% (yes even men, though to a slightly lesser extent than women of course). 3rd is news/current events and further details of the study showed it is primarily to get differing viewpoints on issues. A surprising 54% use the internet instead of a phonebook to look up people and/or businesses, and a majority of that for local as opposed to non-local businesses. Business owners, make sure you have an online presence! Shopping made the list at #6 with roughly half looking for local retail where they can buy the product.

What about the search engines? Who is using what? According to comScore's most recent data, Google handles 42% of our searches vs. 28% for Yahoo and 13.2% for MSN leaving the rest to the several hundred others combined. Butthose polled showed surprisingly little loyalty with only 13% claiming to use Google exclusively, 11% for AOL, 10% for MSN, and 7% for Yahoo. In other words, most of us are comfortable using a variety of search engines depending on circumstances, and what we are looking for.

One last set of results caught my attention, and that is that a surprising 56% of online users said they do not know the difference between sponsored (paid) and natural (unpaid) listings and fully one half of the ones that do understand the difference either don't care, or actually prefer the paid listings to the natural. So for the time being, advertisers can enjoy a preferred position with 75% of the online population.

Well, the internet is settling down into a pretty mundane part of our being just 20 years into its existence; useful and respectable. Don't confuse that with stagnation though. It is changing and moving faster than oil through a goose, and there is nothing mundane about that!

John Geiger owns and operates a local affiliate of WSI Internet Consulting and Education, a Toronto based global network of consultants, developers and production centers providing consultation as well as turn-key internet business solutions for small and medium-sized enterprises to include internet marketing, web-site development and hosting; site maintenance and upgrades, full e-commerce solutions, database integration, on-line training and education, and other cutting-edge internet technology and solutions. For questions, comments, consultation, or ideas for future articles contact John at (828) 328-5929 or jrgeiger@webmasters-wsi.com

Marketing Web Standards And Accessibility Compliant Websites

2009-01-31T08:00:00.001-08:00

Writen by Neil Glover

Increasingly we are gaining a lot of new business through both startups and those well established firms that are seeking to revitilise their business. This in itself is an exciting arena to work in as often you get a "clean" sheet to start on. This enables strong foundations to be built that enable any future marketing plans to be highly successful.

However there is one key area of the plan that always seems to come to disagreement and potential issues arise. That is the area of the website, Coasis insist that all websites are designed using XHTML Strict and CSS (all tableless designs except where tabular data is required to be displayed). This ensures maximum compatibility on all operating systems and browsers, maximises search engine listings and lays the basis for any user with disabilities not to be discriminated against while wanting to browse your website content.

This approach for the majority of our clients does not pose a problem, they embrace the design methodology and appreciate the rewards it will later bring. They also realise that they have a moral duty to represent their company or self by adhering to government legislation for Accessibility compliance, something that Coasis have been incorporating in client sites for a number of years now.

The other side is those that have had websites for a long period of time or have at some stage in their careers been involved in websites, though not always on the technical design side. It is these clients that have a total lack of understanding as to why it is important when conducting a marketing campaign that the website has to be an efficient conduit that reinforces the marketing message. To often sales leads are lost from a successful campaign by the fact the website does not deliver.

We are trying to educate and help lead through this barrier all companies we now not only work with but also speak to. We at Coasis are more than happy to field questions over this subject matter that we feel is at the forefront of current strategic marketing.

Making Money Out Of Your First Effort

2009-01-30T08:00:00.001-08:00

Writen by Chen Zarza

Have this phrase broken through your life at least once? I think so, most of us want to be paid when we are sleeping, resting or on vacations. Is there a way to turn your dream into a reality? As a matter of fact, it is possible

Here is the answer you are waiting for: Passive income. You get money for your previous efforts. "You earn money while you sleep".

Let me explain what I mean; in general we have two categories of income:

- Active income
- Passive income

Active income means: You get money from business participation (salary, dividends, interest, capital, bonuses)
Passive income means: You get revenue that does not demand your direct involvement, at least after your first work.

Would you like to have more time to do the things you love? Passive income comes and rescues you, giving you the chance to begin a quality life. It offers you economic freedom, and much, much more. What are the benefits?

1.- Requires from you only a first effort
2.- After starting, it works in auto pilot
3.- Decide when, and where you work
4.- Multiple income streams
5.- Free time, used it as you want
6.- Secure your life...

Some sources of passive income include:

- Royalties (from patents)
- Network Marketing
- Income from a standalone business
- Property rentals
- Investments
- Creative Work
- Insurance renews
- CD (Audio, Video) Sales
- E-book Sales
- Software Products...

Whether you're just starting a business, or running it from time now, start shifting your model to create more passive income, and soon, you can achieve personal and financial freedom.

Passive income is more common in the off-line world; people says "around 80% of passive income scenarios stem from real estate investments". Despite this fact, there are interesting alternatives if you are running an online business.

1.- Affiliate Programs Look for companies that offer large commissions, and track clients for multiple sales over a long period of time, preferable lifetime commissions .

2.- Your own informational product - You can create an e-book and sell it on the Web. It is a fact; People needs and wants information.

3.- Software products Are you a software developer, or have a developer team, or have a good idea and hire someone else to carry out it? This is your golden chance.

4.- Do You have a site that attract visitors? You have some advantages: Rent space for banners or links

5.- Include Google Campaigns (AdWords, AdSense): the number of visitors that click on the advertising says how much you earn.

6.- If you are an expert in your field, create a membership site, and charge for your services.

7.- Resell services: such as hosting, domains

You have different choices to create passive income across a diversified amount of opportunities. It may be income coming from the same customers, or revenew from new customers. It may require no personal involvement whatsoever, such as an e-book, or software sold on a web site.

Building multiple passive income streams is the best way to secure yourself for the future. Protect yourself against eventualities, plan for the coming events.

Chen Zarza Webmaster and Project leader, 20+ experience in the information technology world. He has developed financial systems for several years. Background: Databases, Web , Finances http://www.kaizensoft.com

Internet Business Marketing Through Website Design

2009-01-29T08:00:00.001-08:00

Writen by Todd Lavergne

Internet marketing doesn't just involve advertising. Internet marketing also involves making sure a website is properly set up and designed so search engines can locate that website and sequence it in search engine listings. If an internet business website can't be located online that business will likely fail. Marketing a business website by designing it with specific keywords in mind will help that business website become a marketing success.

If you're an internet business owner who designed your business website using HTML programming, otherwise known as hypertext markup language, you may be aware of the importance of meta tags. Meta tags contain keywords and phrases hidden within the coding of websites that contain them. No one viewing a website can see the meta tags, but search engine spiders and meta tag crawlers can read them. Meta tags help search engine technology appropriately place websites on search engine listings. Without well written and properly placed meta tags, an internet business website may never be found online.

There are free search engine tools and meta tag generators for website designers and internet business owners wanting to save money while marketing their website. Free meta tag generators create meta tag codes based on keywords and phrases entered. The meta tags can then be copied and pasted into the HTML coding of the website.

In order for meta tags to be efficient in helping search engine spiders and meta tag crawlers identify a website in search engine listings, a website must contain keywords and phrases. Enough of these keywords and phrases must be contained within website text in order for the website to be sequenced and found online. This is known as keyword density. Five percent keyword density is a good percentage to try and attain. A higher percentage of keywords contained within website text usually result in text that doesn't read well. Marketing a website should begin with marketing a site that makes sense. Don't forego quality of content in exchange for high keyword density.If the content is too redundant and isn't valuable, potential customers will go elsewhere.

There are free keyword density tools that enable website designers and owners to check the keyword density of their websites. Many keyword density tools work by copying and pasting website text directly into a text box and typing the desired keyword in another box. One click of the mouse and the keyword density will be accurately calculated. This free service allows website owners and designers to add the appropriate percentage of keywords to bring density up to the desired number.

After a business website has been properly equipt with meta tags and keywords,website designers and owners can use one of the many free search engine submission services. Free search engine submission services enable people to easily submit their websites to the major search engines. Most free search engine submission services ask those using their service to place a link back to the search engine submission service. This is a nominal request for using this valuable free service.

Marketing an internet business through proper website design is the first step in marketing an online business. Without proper design including meta tags and keyword dense textual content, a business website may end up at the end of search engine listings - if it is even listed at all. Before proceeding with the usual internet marketing methods and techniques, check the internal design of your business website. Good internet marketing begins with good website design.

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3 Easy Steps to Work at Home Now
http://www.EarnBonus.com/
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Banner Exchange Secrets

2009-01-28T08:00:00.001-08:00

Writen by Corey Morehouse

Banner exchanges are not as effective as they once were but hey free advertising is free advertising. Especially when you don't have to go out of your way to advertise it exclusively. What do I mean? Well I use banner exchanges only on traffic exchanges at the very bottom of my ads. For those of you who are not familiar with banner exchanges, they are virtually the same as traffic exchanges.

I put banner exchanges on the bottom of my ad in the traffic exchanges and put a caption like, "Banner Exchange Sponsor Ad." You are killing two birds with one stone here. You are clearly telling your visitors that you are using a banner exchange on your ad so they don't click thinking you are the owner of the banner.

You are also don't need to do any extra advertising to use banner exchanges. You can look at an example of a banner exchange on one of my traffic exchange ads here.

You can probably get away with putting two banner exchanges on the same page. This way you will produce credits in the traffic exchange and you will also be racking up banner impressions somewhere else on the web!

It takes some browsing and research to find the right banner exchange to match your business. This way you are more likely to get a higher click thru percentage (which is a good thing). You can see around a 1% conversion rate for your clicks with a good exchange. A huge banner exchanges usually have different categories to choose from to fit your business.

Best Banner Exchanges

I currently use the 3 best banner exchanges that distribute my banner impressions the quickest. I usually get a ratio for about 30 clicks on my banners from each three exchanges per month. Obviously you not going to light up the traffic charts but remember that banner exchange click thrus are of higher quality.

Here are the 3 best that I use and pleased witht the results

* Banners Go MLM- this banner exchange is by far the fastest at showing your banner on other peoples pages. For some reason I also get a higher click thru ratio from them as well.

* Rx2 Super Banners- Rx2 is ranked very high as far as quality traffic and click thrus

* TDH Banners- I know the owner personally on this exchange and she does a really great job keeping your banners showing smoothly.

Simply put the banner html for each exchange into your traffic exchange ad. You can look at one of my ads for example (TDH Banners On Ad). Now that you have done that, make sure that you have your own banner uploaded on their server so that you can get click thrus. You can use a banners that a business you are promoting provides or you can create your own at Free Addesigner.

Read the full article with active links at my blog!

Author: Corey Morehouse
Freewebbizsolutions.com

Finding Hot Internet Niches A Newbies Guide 2006

2009-01-27T08:00:00.001-08:00

Writen by Rolph Smith

Where then, can You start to Find What The Internet Buying Public Crave?

Many people have a good or brilliant idea but the greatest challenge is often how to perpetuate those ideas into a profitable reality. Fortunately, development on the internet has perpetuated its own set of sites, instruments, and tools to help You identify niche opportunities and verify the potential of good ideas. Using some of the following tools to research a market and then qualify the markets potential in terms of its needs set can be a Key difference between your success or failure in the internet business market place.

Clickbank : Use http://www.clickbank .com to browse through thousands of products that people have listed on this website using Click bank as their payment processor. This site is a valuable source to identify categories of products that are ranked by popularity. This site also provides a host of affiliate opportunities and references should you find that your Hot idea is already well catered for.

Traffic Inventories :Use http://www.inventory.overture.com to quantify what the Internet population is searching for. Conduct searches on your idea, interest, or expertise using the Keyword Selector Tool dialogue button. Typing in your keyword/s results in a numerically counted list of indications how many times your keyword/s were searched in the previous month and also lists related word searches to your keyword/s.

Traffic Rankings: Use http://www.alexa.com to qualify the market penetration and or popularity of a website/s that you have identified as already providing products or services in the target market arena of your idea. Alexa provides a ranking number of the website relative to other similar class websites.

PayPal.: Use http://www.PayPal.com to search on categories of the product you are interested in. Pay Pal is also a payment processor website for other websites which displays top shops in categories ranked by sales volume. Use the Shops link at the bottom of the page to identify shops with high volumes of sales. These may indicate robust sales and therefore good product areas to enter into.

Amazon : Use http://www.amazon.com to identify the most sought after books . Click on the seller's button where the most popular items are featured and updated hourly.

eBay: Use http://www.eBay.com to qualify your idea or area of interest by identifying numbers currently being marketed. Using the search box of the product or idea you are interested in, eBay will display how many items are currently for sale. Clicking on the sell button at the top the home page and then on the seller central link at the bottom of the Sell page. Scroll down and click on the Hot Items by Category link. This is another place where you can find which categories and products are hot in the market place.

Google: Use http://www.google.com to qualify levels of interest in a product. In the search box type in the name of a product you are interested in selling. The search result should list newsgroups that discuss the product. By clicking on links and identifying how many people are posting to these groups or blogs an idea can be gauged how much interest there is in that product.

Magazines: Use http://www.magazines.com to identify and qualify levels of interest in your product or idea. Research magazines and articles to measure the level of interest.

Having identified and verified your idea or products target market position and /or potential in the virtual market place now is the time for action. Procrastinate no more. The web is not yet saturated and spiralling into an - information - matrix of quicksand. Far from it, logic of supply and demand suggests to us that there are approx 280 million on - liners today and with the financially growing middle classes of China and India becoming more aware and capable to purchase what the world has to offer, we probably haven't seen anything yet? In fact we might really be entering the growth life cycle of the internet, full of financial opportunities for you internet entrepreneurs of the future! Strong global demand pressures are currently being exerted on physical commodities markets, and it is not unexpected that virtual entrepreneurs will play an increasingly important role in marketing products and services in tune with this trend.

Author: R Smith Budding 2006 Internet Marketing Entrepreneur

By no means is this the most comprehensive or all encompassing list of sites to focus on to help you identify the Hottest Niches or Best Products to market on the internet. It is however, a list of a few of the important consideration areas taught at http://www.InternetProfitMentor.com where over 12 hours of FREE video courses are provided to help walk the Newbie or new Internet Marketer, step by step into the Virtual world of internet marketing.

A Website Is Not Enough

2009-01-26T08:00:00.001-08:00

Writen by Neil Anuskiewicz

Your Objective

Your small business needs an appealing and professional website but that is just the beginning. If no one visits your website and--more importantly--if it does not bring in new customers and allows you to sell more to your current customers, then your site is not effective. What do you need to improve your onlin marketing efforts?

The first step is to decide on a primary goal for your website. Is it to directly sell products or services through e-commerce? Or is the goal to capture leads so you can follow-up and make the sale by email and phone?

For e-commerce you need a website design with a shopping cart system, that encourages people to purchase products using the shopping cart. Both the design and written content should maintain this focus.

If your goal is to capture leads, the key is to have the content that provides initial information about your products and services that interests prospective customers. It should be easy for the prospective customer to fill out a contact form and hit the submit button or call your 800-number. The form should be submitted to a contact management system such as Salesforce or SugarCRM.

Getting it Done

Your business needs a professional website, which can cost between $2,000 - $15,000 to design. This is not only more than most small businesses want to spend but also unnecessary to succeed on the Web.

For small business there is usually little need for an elaborate, expensive website. You can get an appealing and professional website design for as little as $250.

The key to a professional website design is to work with a good designer who takes the time to listen to you and translate your vision into an effective website. Your designer must be as skilled in listening as in design.

Once the site is completed there must be an easy way for you - or someone on your behalf--to maintain the website. The designer should provide you with an easy-to-use content management system (CMS), enabling you to edit your website without having to contact your designer. This saves you money.

Once you have a professional website you have the foundation for marketing online. You can build on that foundation and use the Internet as an effective marketing tool.

Search Engine Marketing

Search engine marketing can be divided into two main categories: Search Engine Optimization (SEO) and Pay Per Click (PPC).

Please do a Google search right now for something pretty popular (e.g., coffee). The results on the left side of the browser window that reach down to the bottom of the page are the organic search results. The top results are generally the more popular sites. The highest ranking sites are those sites that have the most links from other websites (especially other high ranking sites). In a sense, other people have voted for the high ranking sites by linking to them. Often, the high ranking sites are the most popular but there is also a lot of gaming of the system. You cannot, however, pay Google to increase your site's ranking.

On the right side of your search results and, sometimes, up at the top of the page are the "Sponsored Links." These links are paid advertising through a system called Google Adwords. Look for the "Sponsored Links" heading and compare how these links look with the non-sponsored organic links.

Search Engine Optimization

To increase your search rankings in Google (and other search engines), you can do a number of things. We will focus on Google because of its dominant position as a search engine.

The truth is that it is a crowded field out there for most keywords. Your best bet is to find some niche keywords and work on those. It would be very difficult to achieve a high ranking for the keyword "coffee" but if you have a more specific niche you have a better chance of succeeding.

For example - and this is just an example for illustration, not necessarily a good keyword combination - "Guatemalan shade grown coffee" would be an easier space in which to compete. You would have a chance of rising to the top or at least getting on the first page of results.

The primary way to increase your ranking is to have other high ranking sites establish links to your site and have those links associated with specific keywords - such as "Guatemalan shade grown coffee" as in our example. What follows is a few ideas on how to do that in an ethically and effective way. Don't be tempted by gimmicks because Google and other search engines are becoming more savvy, and can penalize sites that try to game the system too much.

Once you decide on the keywords, submit your site to as many directories and other clearinghouse type sites in your industry as you can. That should probably be your first step in SEO.

Submit your site to general directories that are organized by topic. Some sites charge money for fast consideration of your submission, and are probably worth it. For example, Yahoo Directory charges $300/year for expedited consideration of your submission. For other highly prized directories - such as the Open Directory Project--you just have to submit your site and hope it will be considered reasonably soon.

Next, talk to your vendors and people in related industries and see about arranging for link exchanges or perhaps even success stories that include a link. They link to you and, in exchange, you link to them.

Then start writing articles. The key to articles is to write about something you know and that has information that is genuinely interesting to your audience. Publish your article in publications that are related to your industry. If your article is published in web publications, you will not only get direct sales leads from your article but your article will also help your search engine position.

For example, our fictional coffee vendor could write an article on exactly why shade grown coffee is superior to non-shade grown coffee. Or, better yet, why "Guatemalan Shade Grown Coffee" is truly the best. The article would have to include facts to support this claim and not just fluff. Maybe the next article could be on how to make the perfect cup of coffee. I would be first in line to read that one.

The key thing to remember is that SEO is a long process. You rarely get instant results. It can take 8-12 months to see any significant progress. You have to keep at it.

Pay Per Click (PPC) Advertising

There are a number of PPC providers but we will focus on Google Adwords as they are currently the dominant PPC system.

First, you decide on the goal (called a conversion) of your Adwords campaign. Is it a direct sign-up? Is it capturing sales leads?

A conversion when the goal is achieved and Google Adwords keeps a running tally of your conversions and the cost per conversion. You can see the cost of obtaining a lead or the cost of getting a customer. You can determine if Adwords is working for you, and whether you should make adjustments or discontinue it completely. Generally, it takes a bit of experimentation to get it right but it can be a steady source of business for you. It is worth some effort as once it is set up well it runs and can bring in a steady stream of business.

You set a daily budget (say $35) and a maximum bid on specific keywords (say $2.75). You only pay when someone clicks on your ad click. So if you are bidding $2.75 you might only pay an average of say $2.60 per click. It depends on the keywords and how much you want to bid. Spend some time choosing good keywords. Google Adwords has tools to help you choose the most powerful keywords. You will also need to embed some special code in your website to enable Google to track conversions.

Google Adwords really works. Try it and see if it will work for you. It does not require a big investment to get started. In fact, some web hosting and design companies offer a coupon so you can get started with Adwords for free. Google Adwords is easier to use than you might think.

Permission-Based E-mail Marketing

Spammers have given Email marketing a bad name in much the same way that unethical salespeople have given sales a bad name. This is unfortunate as a knowledgeable salesperson can be an essential part of making good buying decisions. The same is true of good email marketing.

With permission-based email marketing--as opposed to spam--the receiver of the email has expressed interest. Think of spam as the wily salesman in the polyester suit--and think of permission-based email as the knowledgeable salesperson we respect.

For example, I am on an email list at a bookstore that I frequent. I look forward to the e-newsletters as they often have interesting content and good discounts. I enjoy receiving this e-newsletter and the bookstore gets more business from me as a result. I rarely go anywhere else to buy books. They have retained me as a customer and I buy more often at least in part because of their e-newsletter.

Email marketing can help you increase customer retention and help you earn more revenue from each customer by cross-selling and up-selling to your current customer base. It can also help you expand your client base.

Email marketing is becoming crucial to online marketing and - when done ethically and well - can be extremely effective. Sign up for a free trial with an email marketing service and see if it works for you. If not, try another service. Find a service that meets your needs.

You can grow your own email newsletter list with a sign up form on your website, and by asking for opt-in in your sign-up and lead capture forms.

What to look for in an Email Marketing Provider

At a minimum an email marketing service should make it easy for you to create eye-catching emails, manage multiple email lists, and place newsletter sign-up forms on your website. There should be powerful list management, robust reporting, and reliability. Your provider must also have excellent customer service.

Your email marketing service should include an easy way to track the results of your email campaigns. Who opened your email, how many times, and when? Did they click on the link you provided? Did they purchase anything or submit a lead? The service should enable you to track message reads in real time, and read detailed reports online or export them to a spreadsheet.

In addition, your email marketing service should give you the ability to manage multiple lists and divide lists into multiple segments.

Conclusion

Obtaining a website and marketing your products or services online does not have to be expensive. An economical way to accomplish these goals is to hire a company to design your website and provide you with bundled web hosting and permission-based email marketing services. It would be an added bonus if they can get you started using Google Adwords with a free coupon.

Neil Anuskiewicz is the Marketing Manager for EZ Publishing. The firm is the creator of the StreamSend permission-based email marketing service.

Are You Content With Your Output 5 Free Tools You Must Master Before Graduating To Guru

2009-01-25T08:00:00.001-08:00

Writen by Dina M. Giolitto

Tell me you haven't ever had THIS thought: "I want to build a mailing list for my website, but I don't know how..." Or how about, "There's a glaring mistake on my home page, but my web designer is nowhere to be found!" Instead of being at the mercy of your own incapability, graduate to Self-Sufficient Web Guru. Master these handy free (or nearly free) downloadable web content tools, and you'll be up to speed and fully functional in no time.

1. NvU - the Freeware Web Page Editor

Trim costs significantly with this F*REE, easy-to-use web page editor that will have you designing your own sales letter pages, email newsletters... and with enough practice, maybe even your entire website. Go here for the goods: http://nvu.com.

2. Cute FTP (File Transfer Protocol)

Upload web pages from your desktop to your web hosting server. Cute FTP makes file transfer and server cleanups quick and painless. Download your copy for under $50 here: http://www.globalscape.com/cuteftp/

3. FormMail.com - the Cheapest Form Host on the Web!

You cannot, repeat, CANNOT, expect to convert visitors to paying clients without a gentle nudge in the form of your email newsletter. Download a subscriber form from FormMail.com and start building your mailing list ASAP. A membership currently costs just $24 per YEAR! Check out the f*ree trial at http://formmail.com.

4. Overture's Keyword Tool Selector

Optimize your web articles, blog posts and home page copy. Leverage the power of keywords for better search engine rank, more clicks and more page views. Click here for your handy helper:

http://inventory.overture.com/d/searchinventory/suggestion/

5. Invisionfree Software - Host Your Own Forum

Build a thriving web community where fellow freelancers can share information... for no money! Forums get traffic and traffic gets you noticed. Play around with your forum's settings and set up your topics by category to encourage visitor participation. Get it now: http://invisionfree.com

I know it'll take some time to familiarize yourself with all of these new tools, some of which can seem pretty overwhelming at first. But trust me, each time you use one you'll get better and better... and before you know it, doing something like creating a new website in a night will be cake! Good luck and enjoy your free tools. :)

Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006.

Liked this article? Have more of the same emailed to your inbox each month. Sign up for the Copywriting and Marketing Ezine from Dina at Wordfeeder.com and learn to write search engine friendly web copy and market your web based business for free.

Viral Marketing 101 Let Your Customers Promote Your Online Business

2009-01-24T08:00:00.001-08:00

Writen by Manish Chowdhary

A good virus

Everything that we've been taught online and off says that we should prevent rather than spread virusesright? Well, when it comes to creating a buzz about your online business, spreading a virusor more accuratelyleveraging the power of viral marketing, could be just what the doctor ordered. Like a sneeze transmits the common cold, viral marketing entices Web sites or users to pass along a marketing message, escalating the growth of the message's visibility and influence. This type of "stealth" marketing can be very cost effective in reaching a large number of people about your website, product, or service

Already an epidemic

Chances are you've already been exposed to one or more viral marketing methods. Countless organizations have already put a wide variety of innovative strategies to work. The ground-breaking example of a viral marketing success story is Hotmail, the Microsoft-owned company that promotes its popular email service by appending an advertising teaser to the end of its user's email messages. Amazon.com, another great purveyor of viral marketing, uses many tactics. For example, the site's order confirmation page let's you input the email addresses of your friends/family and invite them to save 10 percent on an item you just bought. If they go to the site and buy the item, not only do they get a discount, but you get an Amazon store credit for the dollar value of their 10% discount!

Common tactics

Thankfully, you don't need a Microsoft- or Amazon- sized bankroll to deploy viral marketing tactics in your e-commerce site. Many leading e-commerce vendors have begun bundling some of the more popular features into their online store offerings. (GoECart has offered these features for some time.)

Email-a-friend (e.g., "Recommend it" links)   Electronic gift certificates   Gift wrap (i.e., encourages customers to present gifts to friends)   Customer reviews (e.g., ability to provide recommendations right on the order page)

Asking customers to enter the details like birth date or important events upon checkout can also aid in personalizing viral marketing messages and building customer relationships.

Credibility is key

Viral marketing is becoming increasingly popular because of its low-cost (especially when compared with traditional advertising methods), high response rate from targeted users, and ease of execution. The obvious advantage is its ability to obtain a large number of interested people at an affordable cost. Its main weakness is that some tactics and/or overuse can come across as "spam," risking damage to your brand. To avoid appearing as spam, companies should limit the number of techniques they use and choose the ones they do employ wisely.

Here to stay

With its proliferation on many popular e-commerce sites, online shoppers will use (and even come to expect) relevant viral marketing features. Online storefronts should be ready with the features that are most appropriate to their business.

Manish Chowdhary, heads a growing ecommerce solution and offshore outsourcing company MachroTech LLC. MachroTech specializes in eCommerce Consulting, and Custom Application Development. Visit MachroTech at http://www.MachroTech.com

MachroTech also offers a super-friendly ecommerce solution for merchant willing to sell online. Visit http://www.GoECart.com to learn more

Making Money On The Internet Can Less Be Better Than More

2009-01-23T08:00:00.001-08:00

Writen by Douglas Hanna

Online services like Netflix are giving Blockbuster a terrific run for its money. In fact, some experts believe Blockbuster may have to file for bankruptcy sometime within the next six months.

The problem for Blockbuster is that it has to be a mass marketer and stock DVDs that will appeal to the largest number of people possible. On the other hand, Netflix is both a mass marketer and a niche marketer. Because it can offer more than 25,000 tiles (vs. Blockbuster's 3,000 DVDs), it has films for both those who want the really popular new releases and those with special interests. In fact, Netflix says that nearly 20% of its sales/rental are now coming from these "unpopular" special interest titles that are not available at the off-line stores.

Another example of this is Amazon.com It has found that nearly 25% of its sales now come those "unpopular" special interest books that are not available at brick and mortar stores.

What lesson is to be learned from this?

What this suggests to me is that one good path to success for an Internet marketer is not to compete with the big boys, but to sell less by which I mean by selling a small number of hard-to-find products to a specific market niche.

In fact, I think in today's competitive Internet marketplace, the smart marketer almost needs to find a niche within a niche. Again, take Netflix as an example. You can bet it wouldn't be offering 10 pages of military documentaries (a niche within a niche) if there weren't enough people out there who want to rent or buy these documentaries.

Sell less for more

Big online retailers like Amazon.com often have to compete on price since a popular book is essentially a commodity item. On the other hand, marketers who have found a very specific segment can charge whatever the market will bear as competition is not that much of a factor.

For example, suppose you decide your market niche is books about the Korean War. There may not be as many potential customers as there as would be for books on WWII, but you can bet those people who are really interested in this "police action," will happily pay full price for books that cater to their special interest.

So, if you're looking for a way to make money on the Internet, don't try selling more. Try selling less.

Have your heard about the new technology called HD Radio that enables AM and FM radio stations to broadcast their programs digitally. This is a tremendous technological leap from today's familiar analog broadcasts. These digital broadcasts provide listeners with radically improved audio quality, more radio channels through multicasting, and new data services. To learn more about this amazing new technology, just go my Web site, http://www.hd-radio-home.com, to get all the buzz.

Douglas Hanna is a retired marketing executive and the author of numerous articles on HD radio, the Internet and family finances.

5 Sure Fire Ways To Send Visitors Away For Good

2009-01-22T08:00:00.001-08:00

Writen by Michael Cheney

Way No. 1 - Clog Up Their Internet Connection

Imagine it. They're happily surfing around on Google looking for your 'widget' and everything's going smoothly. Your website appears in the first page listings (congratulations you must have employed magnet4web or another highly-esteemed website marketing company!) and they click through to you. Then their internet connection starts to clog up. It is positively groaning and creaking under the strain of downloading your homepage which has so many images on it takes over 30 seconds to appear. They look at the progress bar at the bottom of their screen. It reads '20%'. They look at their watch and then click on the little 'X' at the top right of their screen. Well done - you've just sent away a visitor - for good.

Way No. 2 - 'I am not a number - I am a free man'

Along come some more visitors. They lick their lips in anticipation of viewing your widgets which they are very interested in buying - they have their credit card handy.

They land on your homepage and all is well, at first. "The benefits of choosing Widgets Inc. are as follows..." Your homepage is laden with customer-focused benefits and selling points - excellent. But wait a minute. What's that at the bottom of the page? It's not what I think it is, is it? Oh dear, there in black and white is one of the fundamental no-nos in web design that is guaranteed to send the message "This website was built by my dog":

"Welcome - you are visitor number 102"

Regardless of the number (and let's face it 80% are either you or your family!) you will be sending away people in droves. Well done - your site is becoming less busy by the day. Let's move on to way number three..

Way No. 3 - "Help me buy from you - please..."

They're lost. You have built the site around what seems a logical approach but your visitors are lost. You've given most prominence to testimonials but they just want to send you an email. They click on three, four and sometimes five pages but can't find your phone number or email address anywhere. But it's okay - of course they have a spare quarter of an hour to hunt through your website (that doesn't have a site map) to find your contact details when they already have another window open with your competitor's website - complete with email address, phone number, fax number, street address, mobile number, map and GPS coordinates..

Yes - you've guessed it - you're one step closer to that ghost-town..

Way No. 4 - 'Please Let Me Watch Intro'

Yes, admit it - you once thought the best thing on the planet was a website that started up by having a revolving animation of the company logo that exploded, span round a bit to an 80s sounding techno tune and then re-constituted itself in the centre of the screen with the immortal words:

"Click here to enter site"

Strange that - "enter site". That's what all your visitors were trying to do when they typed in your web address or clicked on your link but instead they were faced with Jean Michelle Jarre and some possessed bit of code that replicated the effect of someone regurgitating your business' corporate identity over the screen. Nice. Flash intro = trash intro. Use em (the intros) and lose em (the visitors).

Way No. 5 -"I am five years' old - I like things that flash"

One day in the future a law will be passed that will make it illegal to use scrolling text, flashing images, rotating heads, animated animals and bouncing cursors on a website. Your website is here to do business. It is supposed to be a serious tool in your marketing armoury. It should be used to convey useful information to your visitors and convince them that you are worth doing business with.

Dress it up with flashing icons, swirling graphics, flashing logos and spinning pictures and the merry-go of visual delights will just make your visitors sick. They will leave your glitzy fairground never to return..

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/

Survival Of The Fittestbuilding Your Business

2009-01-21T08:00:00.001-08:00

Writen by Livvie Matthews

With all the other businesses out there you must find a way to market your business uniquely (a niche) causing it to stand out from among the rest.

Be prepared to work at building your business. You must build relationships with your customers and fellow netpreneurs by building a good reputation, one customer at a time.

So what does this have to do with the Internet? Or maybe you are thinking, "How does this apply to me. I don't even see or talk to my customers, it's all automated."

Even with the overwhelming size of the Internet and the online businesses, business still boils down to people, people make decisions based on 'relationships', and relationships are made, one-on-one.

Know Your Customers
This one-to-one marketing is also known as customer relationship management. Online, I call it Internet relationship management and it's accomplished by providing absolutely outstanding service to your online customers.

Lay A Solid Foundation
Start by building a good reputation. Present yourself as reliable, honest and trustworthy, a person who knows what you are doing, be a person of your word, and foremostalways put your customer first.

Enthusiasm is exciting and contagious! Be confident and competent in your business. The customer will get caught up in your enthusiasm.

Build relationships with your customers and fellow netpreneurs. Make your web site, ezine and products "user friendly" by asking for their participation and their opinions. Let them get to know you and your business. On the Internet, you can build both personal and business relationships without actually "meeting" someone.

E-Mail Priority...
E-mail is to the online line customer what the telephone is to the storefront business...It is the lifeline.

Answer all your e-mail inquiries as soon a possible. Try to make it a priority to respond within 24 hours. This demonstrates a lot about you, your business practices and it also reflects your character. Be as helpful and as personable as possible.

Remember you once needed help too. Most of the time these people will become customers and subscribe to your ezine as well.

Publish Your Own Ezine
This is one of the best business-building tools on the Internet and it is not hard to do. There are sites that offer free Ezine templates and many sites from which to get "free content" articles for placing in your Ezine (use WriteBusiness.net free content articles).

Ezine publishing allows you to market to your database of customers and prospects, with new offers, updates on your site or products, resources and any other information you have to make available. At the same time sending a timely ezine keeps your name and information in front of your customers and prospects.

Write and Submit Articles
By far the best business-building resource and most powerful form of free advertising on the Internet! Share your knowledge, experience and expertise and receive free publicity by writing articles.

Writing is the most important skill you can learn for online marketing. This establishes you as an expert in your field while building your reputation and business, plus giving you author status. This is another way of keeping your information in front of people.

Writing articles is not as difficult as it sounds. You don't have to be a professional writer, just write your article as if you were talking to a person sitting there beside you, one-on-one. Research your subject information and share what you know.

Write short articles around 500-1000 words. Then market your articles in different areas. Post you article on your web site, publish it in your Ezine, Submit your article to other ezines, offer as "free content" to other web sites, and/or compile a series of articles into a "free e-book bonus".

Networking
Network through message boards, discussion groups and newsgroups. Become part of a question and answer group or get involved in conversations and become known and trusted in your in your field.

This builds your reputation and establishes you as being reliable and trustworthy. Subscribe to and read other peoples ezines of similar interests. Good quality ezines contain a wealth of information and resources.

Ask For Help and Never Stop Learning. ..
If you not sure how to do something or have a problem, ask someone. In my 7 years online, I have "met" some of the nicest, most helpful and friendliest people online since building my first web site, bizybodies.com through my current web site www.WriteBusiness.net. (A word of caution: Do be careful online!)

Setting Goals
Determine your main goal, and make small "mini" goals under that. Then work toward reaching one smaller goal at a time. Setting smaller goals that are attainable make your large goal easier to reached.

When setting your goals, put a date or time limit on them. Having an open-end goal can cause you to lose focus. Do not listen to negative remarks and those who say you can't do it. Set goals you can stick to and reach. The only person stopping you is...you!

With each smaller goal you reach, you will gain confidence and become more excited and focused on the next goal. Work at it, never loose faith in yourself and before long you will have reached your main goal!

Organize and Plan Your Time
There is a lot of time and work involved in creating and marketing your business. Writing a schedule will help you with keeping your time organized so that you can get everything done.

Not having a plan can cause you to feel overwhelmed and then you are more likely to become discouraged and give up.

Don't Be Content To Stay Where You Are
Things are always changing and moving on the Internet. Keep on top of things. Continue searching and reading new information.

Remember to do something every daysend an e-mail, write or send out an article, post on a message board, send a letter and brochure to a business.do something.

As you change and move with the Internet and your business growsbe prepared to learn new and exciting skills and techniques along the way to your business.....Survival of the Fittest!

Livvie Matthews, Freelance Writer Services, Brochures, Web Site Content, Newsletters Americanized Content and more. Visit http://www.WriteBusiness.net or Livvie@writebusiness.net

Improve Your Online Network With A Powerful Ezine

2009-01-20T08:00:00.001-08:00

Writen by Mark Barnes

Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more. As any good Internet "guru" will tell you, getting your name and product "out there" is the most important part of your success. So, the general rule is: Use as many strategies as possible.

What I suggest is that you take this rule one step further. What I think works best is combining as many of the strategies together, as possible. In other words, when you can, build your own network, using the tools you already have in place. And I'm using the word network, as it relates to networking your online systems -- not in the sense of a prospect or client network, though I have some tips on that, near the end of this article.

So, let's break down this concept. Suppose you have a web site that promotes a product or service. You probably have a sales letter, some testimonials and a merchant account, so people can buy your product. Now, what I would suggest next, if you don't already have it, is your own ezine (online magazine, operated by an e-mail autoresponder).

You get visitors to subscribe to your ezine, using a pop-up or another type of FREE subscription form on your web site. Now, you add them to your autoresponder list, which is how you send them your weekly ezine. The ezine offers great information but also promotes your business.

Mark Barnes is an investment real estate and real estate finance expert. Get his free mortgage finance course at http://www.winningthemortgagegame.com and also learn how to gain financial independence through proper real estate investment strategies. He also runs several successful ezines. Mark is also the author of the new novel, The League, a shocking, sports-related conspiracy. Learn more about his suspense thriller at http://www.sportsnovels.com

Linking Strategies For Newbies

2009-01-19T08:00:00.001-08:00

Writen by Erich Sweaney

One of the most crucial mistakes I made when I first started Internet Marketing was not completely understand the importance of proper back linking, anchor tags, keywords and the title tag. The most important things to search engines is providing relevancy to search results using keywords in the anchor tags and back links. Back links to your website has become one of the most or if not important aspects to better Search Engine Result Positioning (SERP) using your keywords in your anchor tags.

One of the most common mistakes that I personally made with my website was in the title was:

Title: Succeed Online with ES-Solution

The problem with that title was; What does that have to do with my website and keywords? Search Engines base a lot of importance on the keywords and the anchor tag contained in the back link. Additionally, I submitted my website to many directories and search engines using that title. What I am telling the search engines? That my most important keyword or keyword phrase is "Succeed Online with ES-Solution." How many possible searchs do you believe would have that exact phrase or keywords? Zero.

My rankings for my keyword phrase "Internet Marketing eBooks" were even more horrible!

Steps to avoiding this same mistake:

Step 1: Never using a descriptive title

Step 2: Choose the most relevant Keywords for your Title

Step 3: Create back links using the appropriate anchor tag.

My actions:

1. I changed my title to "Internet Marketing eBooks". Another important idea behind your title and keywords is that the search engines will shift around your keywords to make more phrases. I only have 3 Keywords but using different combination, I have 3 good keyword pharses:

(1) Internet Marketing eBooks

(2) Marketing eBooks

(3) Internet Marketing

2. And I began re-submiting my website to directories and search engines with the proper title (anchor tag): "Internet Marketing eBooks"

My results:

(1) I have several back links with the anchor text "Internet Marketing eBooks", but unfortunately I still have some of the old back links with the anchor text "Succeed on with ES-Solution" dropping my overall relevancy to 54% when it should be 100%.

(2) I have managed to achieve the number one ranking as of 6 December 2005 for the keyword phrase "Internet Marketing eBooks" in MSN and the number two ranking in Yahoo.

About The Author

Erich Sweaney has been marketing online since 1999, and is the owner of ES-Solution.

Internet Marketing eBooks

SEO Friendly Directory

How To Make Money Online With Your Website

2009-01-18T08:00:00.001-08:00

Writen by Joan Masterson

So you have a website that has been a white elephant up to now, zero traffic and no sales and you are wondering how everyone else seems to be able to make money excepting you?

Relax, there is way that you too can make money online even if you are not selling anything. If you don't already have Adsense ads on your site, head over there right now and go and apply for it! If you don't know what Adsense is, what planet have you been on for the last three years?

It is not as difficult to get your site Adsense approved as you may think. Here are some tips help you get your site approved:

1. Your site must at least have some valuable content and not just be a sales site.

2. It does not have to be the most beautiful site on earth but it must look presentable and not have too many images, flashing banners, pop-ups or animations.

3. It has to have at least 15-20 pages.

4. It must not be under construction

5. It must not have any broken links

If your site does not have the required 15-20 pages, you can easily find articles related to your site content from:

· http://www.submityourarticle.com/articles/
· http://www.goarticles.com
· http://www.ezinearticles.com
· http://www.ideamarketers.com
· http://www.marketing-seek.com/articles/

Just select some articles that are appropriate for your site, copy it into your site template and ftp your new articles to your server. Make sure that you link to them from somewhere on your site though!

Once you are approved for Adsense you will want to make the most out of it. The best way to make money out of it is to find the best (and highest paying!) keywords/keyword phrases related to your site and building content pages around those keywords.

Tip: If you write a really good article around your keyword you can submit your articles to any of the above places. Articles are an excellent way to get listed high on the search engines. Other people will want to use your articles at their sites and this will result in a higher page rank as well as more visitors! I wrote an article a while ago on how to add random rss content to websites. If you do a search on Google for random rss content, you will see my article at the top of the list as displayed at: http://ezinearticles.com/?How-To-Add-Random-RSS-Content-To-Your-Site&id=26228 The article posted on my own website shows up third! Magic, huh?

To find good keywords for your site, you can use this nifty little tool: http://www.set-4-success.com/tools/goodkeywords.exe

Tip: instead of trying to find just keywords, you should look for keyword phrases - that is the way most people do searches on the Internet. E.g. instead of using just "money", use "how to make money online" - you will get a whole lot of alternative search phrases that people use on a daily basis.

Once you have a good couple of keywords, I would suggest that you now try and find out how much these keywords are worth to you. One of the best ways I have found is to use my Google Adwords account to see how much people are prepared to pay to have their ads displayed in the highest position on the page. Signing up for Google Adwords will cost you $5 but I promise you it is on of the best investments you will ever make. You will be using this account mainly for researching the highest paying keywords, so it will not cost you anything more, unless of course you want to use it for advertising.

So, once you have a Google Adwords account, all you have to do is set up a mock Adwords Campaign. (You can learn more about how to do this at the actual Adwords site.) Once you have set up a campaign, all you now have to do is copy the list of keywords (you can also use the Adwords Keyword tool) and past it into the space for your keywords in the campaign you have created. Click on Save Keywords.

This will take you to a page where you have to enter how much you are prepared to pay for the keywords. Don't worry, you are not going to pay for anything, so just enter any amount here. Now click on Calculate Estimates. The next page will show you how many searches there are for your specific keyword, the average cost per click, etc. The average cost per click is basically what other people are bidding to get high listings and this is the information that you are after.

I would suggest you copy this page, and paste it into an excel spreadsheet so that you can manipulate and extract your information.

Once you have it in your spreadsheet, you can delete the columns that are unnecessary, e.g the cost a day, average position etc, but keep the columns with your keyword descriptions, average clicks per day, as well as average cost per click.

You might want to delete the rows of keywords where there are no clicks for that keyword, or where the bid is only $0.40 - these keywords will not be worth anything to you. After weeding out all the useless keywords, you now have a list of gold!

You will now be able to see what the highest paying keywords are, and of course which phrases are getting the most clicks! You should now select the keywords that are the most searched for (even if they are not the highest paying keywords!) and write content around that phrase. The reason why I don't always use the highest paying keywords is that there might be very little searches for it - and you won't make money if no one is searching for that phrase - you want to use phrases that lots of people are searching for!

Once you have written your content, upload it to your website. If you have content that is suitable for an article, submit it to the article directories as I explained earlier on.

Do this on a regular basis, keep on regularly submitting articles, keep on adding content to your site, and watch how your income steadily increases.

Now you have no excuses not to make money online!

About the Author
Joan Masterson is the owner of http://www.set-4-success.comwhich is aimed mainly at teaching women effective ways on how to make a living on the Internet. She is also the owner of http://www.womenatwork.co.za

Secrets To Successful Selling Online

2009-01-17T08:00:00.001-08:00

Writen by J. E. Burke

What is the secret to selling online? This is a significant question on the mind of anyone who has ever attempted to market a product or service via the Internet. Some say that communication is the key factor in making a sale, while others argue that finding the right product should be the primary goal. In reality, both of these options are correct, and there are additionally a few more tips that can be practiced to help you succeed in the world of online sales.

The user-friendly website is essential for those who intend on selling online. Navigation should be smooth, and categories featuring your products, clearly identified and easy to browse. Top websites are praised for their clean design and organization. Fonts should be large and simple to read. Provide your customers with crisp, quality images equipped with descriptive details. Also make sure that the images load quickly; customers will leave if they get bored and tired of waiting. It is crucial for you to display your privacy policy, usually on the homepage, of your website. This assures customers that you will never sell or trade the information they have given you with a third party. You should also provide a link on your categories section for your shipping and return policies, as well.

Selling online revolves around a viable marketing plan. There are numerous ways to market your product online, with many of these choices very reasonably priced. To sell, you must advertise. Buy links on high traffic websites that are similar to yours. Advertisements that target a specific group of individuals are a certain way to build sales. You may also want to consider purchasing banner ads. These ads are expensive, but are a proven method of leading customers to your online store. Your advertising campaign does not have to be entirely devoted to the web. Make your venture known through newspaper ads, newsletters, and brochures. Your website address should be clearly posted with a brief description of your product, and a catchy title enticing customers to visit.

Excellent customer service is a necessity for selling online. Supplying your customers with the highest caliber of service is extremely important, especially on the web. Inquiries from customers should be answered quickly, within a few hours if feasible. It is beneficial to have a frequently asked questions (FAQ) page on your site for queries requested often. It is up to you as the seller to make sure that guests to your website have all the information they need, and that the data is delivered instantly.

With Internet sales booming, selling online is fantastic choice if you are hoping to make some extra cash. The right tools, a marketable plan, and just a few secrets can get you farther than you ever imagined.

Dr. J. Elisha Burke

Dr. J. E. Burke, an educator and entrepreneur, has been involved in various business enterprises. Dr. Burke is an educator, writer and motivational speaker on a variety of topics. Dr. Burke can be contacted at http://burkepublications.com or jeb@burkepublications.com

How Villa Rental Or Vacation Rental Websites Work

2009-01-16T08:00:00.001-08:00

Writen by Paul Cris

There are many vacation rental websites and more and more are coming up. These websites are of great help for people who wish to go for vacations. There is huge competition in this field.

Some famous websites are greatrentals, vrbo, rentalo etc.

These websites are one of the best and have been serving the industry for many years. These websites charge some fees from the homeowners for listing their property. While registering with these sites they are provided with a webpage for uploading photos, rental rates, contact information etc. The vacation rental websites advertise with major search engines and also maintain their own database.

The more people visit the website the more the value of a website. A vacation rental owner can list his properties for $30 for 3 months to $100 for 3 months listing and it depends on the vacation rental websites. For homeowners it is a very good source to advertise in vacation rental websites as thousands of unique visitors daily check the website for booking vacation rentals.

Villa rentals can be booked through vacation rental websites. The homeowners advertise in villa rental websites to get more booking for their villa, home, condos etc. The more they advertise the more they could receive response.

Paul has been providing answers to lots of queries through his website on a wide variety of subjects ranging from satellite phones to acne. To learn more visit http://www.askaquery.com/Answers/qn1615.html

You are welcome to republish the above article only if you add our hyperlinked URL.

Why Some Minisites Keep Making Money All The Time

2009-01-15T08:00:00.001-08:00

Writen by Murtuza Abbas

Have you ever seen a cash-machine ? Once it is created it keeps on spinning out dollars once the switch is on.

What if I showed you how to create a similar cash machine ?

Once you apply this simple 3 block formula, I bet your website will turn down into a similar red-hot cash machine, spinning out dollars even while you sleep or move around with your girl friend.

Check this out...

1. Website Automation.

Make sure you automate each and every aspect of your minisite to free up yourself on important stuff that will expand your internet business.

Get some powerful tools to do all this stuff...

* Autoresponder - This will follow-up your prospects automatically.

* Ad Tracking System - This will track your website sales, visitors, ads, etc.

* Order Processing System - This will collect money from your visitors via credit card.

* Affiliate Management System - This will track your affiliate sales.

* Website Templates - This will design your site fast rather than creating it from scratch.

Make sure you save your time by automating everything you can.

2. Test Your Minisite to Increase CR.

Make sure you keep testing your minisites every now and then.

Keep track as to how many visitors are visiting your site, how are they navigating on your site, what is your visitor to sales conversion ratio, what is your visitor to lead conversion ratio.

Keep track of your net profits that you make with each and every promotion.

Once you have your numbers, keep tweaking your minisite to increase its conversion ratio.

Once you do this your profits will keep on increasing without putting in any additional efforts.

3. Traffic, Traffic and MORE Traffic.

Make sure you promote your minisite each and every day.

Here are some top free traffic generation tactics...

* Write Articles and submit them to article directories, ezine publishers and website owners. Include your resource box with your website link below every article to get free publicity.

* Participate in discussion forums with a killer ad below every post.

* Blast ezine or newsletter to your subscribers every week to get repeat traffic.

Here are top paid traffic generation tactics...

* Attract traffic using pay per click search engines.

* Purchase classified, top sponsor and solo ads in high circulating ezines.

Make sure you keep track of your conversion ratio while promoting your site.

Once you apply this 3 block formula, it will not only increase your website profitability but also automate the entire process thereby increasing cash in your bank account.

Murtuza Abbas specializes in creating simple 'Profit Pulling Minisites'.

Churn out simple, effective Profit Pulling Minisites in 3 Hours or Less. Grab your FREE $147 'Minisite Creation Pack' & learn how to start an internet business today.

Heres A Quick And Simple Way To Find Hot Niche Markets

2009-01-14T08:00:00.001-08:00

Writen by Patrick Mahoney

"Here's A Quick and Simple Way To Find Hot Niche Markets"

In This Article You'll Learn..

* How To Increase Your Chance For Success 100 Fold
* Why Using One Keyword Is Better Than Using A Phrase
* How To Let The Market Place Come To You
* Finding PPC Ads For As Little As 5 Cents Per Click

Dear Online Business Owner,

Have you been finding it extremely difficult building your online business, and trying to grow your list?

Well, if you have, then I've got a solution that's going to make building up your web business as fast, and simple as can be.

Before you do anything else, you need to first find a hot niche market that you know something about and can get involved with, without spending months of your time doing research.

Never build, create, or try to sell anything until you find an existing niche market first.

I can't stress this enough. To many people start with an idea, then they go and try to find or create a market for their idea.

This is totally the wrong way to do it. Find a hot niche market first, then create a product that niche market is looking for.

Your chance of success will then increase by 100 fold!

Find That Hot Niche

Now, let's find that hot niche your looking for...

Go to the "Overture Keyword Selector Tool" here: http://inventory.overture.com/d/searchinventory/suggestion/

Type in "one" word that summarizes your area of interest you want to get involved with.

It could be cars, homes, boats, fishing, whatever, just focus on one word for the moment.

This will bring up a giant list of search phrases that people are using that word in. The key here is to find a hot niche market that you know something about, and is of interest to you.

Rather than trying to focus your efforts on long search phrases, and hoping people are searching for those phrases, use your main keyword (one word), and let the market come to you.

The search tool will show you what people are searching for, and this will save you hours of messing around.

Enter your single keyword, and click the search button, and let's find a hot niche market.

So, to do that, click on the phrase that matches as close to your area of interest as possible. This will in turn bring up even tighter "niche" phrases.

Depending on how large the search terms turn out to be, this could be done several times.

Let's Look At An Example

Let's look at an example:

A search for "boat" brings up the phrase "boat online trader", and at the time of this writing, there are 6944 searches for that phrase every 60 days.

That means that there are approximately 115 searches every day for this phrase.

The tighter the phrase, the better, but you also want to try and stay in the range of 3000+ searches performed every 60 days as a rule of thumb.

Also at the time of this writing, there was only one Google ad running for this search phrase, so that means you could start running ads right now for as little as 5 cents per click!

Can you say Cha-Ching!..?

Okay, so maybe you know nothing about boats or boat trading and selling, but I'll guarantee you someone does. And, that someone could take this market and really do something with it.

Start a boat trader newsletter, and start building a list of super targeted boat buyers, sellers, and traders, and you have a buying niche market in the palm of your hands.

That's gold!

Now all you have to do is some simple market testing to make sure that this market is going to produce the results you want.

If it does, then start putting together a powerful website, and newsletter list, and start giving these people want they are looking for. Information!

Now that you know how to find super hot niche markets, go search with single keywords that are of interest to you, and see what you can find to start building your hot online business with today.

To Your Success,

Patrick

This article was written by Patrick Mahoney of http://www.PMMG-Marketing.Com.

Patrick is an online entrepreneur with extensive background in website development and PHP programming. His latest program is the Niche Business Builder, a PHP program that helps you create niche business websites with point and click ease. You'll find it at: http://www.pmmg-marketing.com/

You may use this article on your website and in newsletters provided this and the above content boxes remain at the foot of this article.

Online Advertising 10 Flaming Hot Ways To Heat Up Your Sales

2009-01-13T08:00:00.001-08:00

Writen by I-key Benney

If you have a website but not making a lot of sales, I can understand how you feel.

So, I want to offer you 10 flaming, online advertising hot secrets to heat up your sales.

1. Create an email discussion list. The list should be related to your web site's subject. Place your ad on all posts and it will remind people to visit your site.

2. Prove your product is a bargain. Add a lot of free stuff to your offer or, if you've sold the product for a higher price before, show them the difference.

3. Make your web site more useful. Sell ad space, generate hot leads, answer visitor questions, offer free content, be news friendly, etc.

4. Make the most of each visitor. Sometimes your price is to high. You should provide a variety of similar products at different price ranges.

5. Test and redesign your banner ads till you get your desired click through rate. Once you do, join many banner exchanges and buy ad space.

6. Use holidays as a reason to get free publicity. Write a press release or article about the current holiday. It'll have a high chance of being published.

7. Utilize the free content on the internet. Publish one article on a single web page and your main web site link then upload it as a doorway page.

8. Test your new products on the bottom of your home page. You don't want to take away hits from your best selling products until others are proven.

9. Make commissions without joining an affiliate program. Just propose a joint venture offer to web sites that don't have affiliate programs.

10. Persuade other web sites to link to yours. It can improve your search engine ranking. Just offer them something of value in return.

May you succeed in your online advertising and make a lot of money.

May these online advertising secrets help you to make a lot of money.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of "Mscsrrr: Millionaire Secret Cash System", (home business) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free "cash"

The Anchor Tag Another Great Keyword Tool

2009-01-12T08:00:00.001-08:00

Writen by Richard East

In this article series about keywords and their importance in your overall marketing strategy, let's talk about some "off-page" optimizing.

What is the difference between "on-page" and "off-page" optimizing? Well, on-page is the keyword tool we've already discussed in prior articles.

· Listing your keywords in your meta tags
· "Peppering" your keywords throughout your content and in your HTML code
· Making sure your keyword density is not too high to be considered "keyword stuffing" which may cause your site to be grey-listed by the search engines (causing your site not to be indexed or served up in the search engine results).

"Off-page" optimizing is what you do with your keywords to tell the search engines that OTHER sites think your site is an authority in your niche market.

These "other sites" that link to you increase your popularity rating, or Page Rank, and give you more preferential treatment when being listed in a keyword search result. We do this using a keyword tool called the "anchor tag." It's not as blatant as "brown-nosing," but the results are the same.

Let's say you have a site that promotes your pet store.

You've done all the on-page stuff you've learned, and made sure your keyword density is just right.

Now that we've tightened up our site and made sure the search engine spiders will eat up your site, we need to start getting some links TO your site. This shows that others care about what you are saying about your pet store, as well as value the content of your pages. And it also is a great way to get some natural traffic coming to your site.

One very effective keyword tool is to use articles such as this one to increase the awareness of your site, as well as draw traffic to your site. Ah, but this keyword tool does one very important thing: it tells the search engines that your site is known for whatever particular keyword phrase you use in your article.

What is this great keyword tool to which I'm referring?

It's called an Anchor Tag, and it is a very powerful little tag.

It only has one jobto tell the search engines about this link you're referring to (in this case, the one to your pet store site). This is the tag that will probably have the greatest impact on what keywords your site will develop a reputation for.

How does it work?

Well, any time you are on another web site not your own, and you link back to your web site, (the underlined text people read and click on is the Anchor tag), you're telling the search engines that URL is known for whatever the underlined (hyperlinked) text says.

A perfect example of getting a reputation for the wrong keywords because of the anchor text is Adobe Acrobat. Do this: right now pull up another browser, and do a search for the keyword phrase "click here." Who is the top website served up for that phrase? And, how many pages have that keyword phrase in it? Over 6 BILLION!! Poor Adobe Acrobat is best known for the anchor text "Click here" which has NOTHING to do with its product!

So, you can see what a powerful keyword tool the anchor tag is. What do the links back to your web site say? "Click here" or "Visit us" are anchor tags you really do want to avoid! Besides.I don't think you could ever compete for top billing on the "click here" keyword!

In subsequent articles, look forward to discussing another keyword tool and other strategies using that tool.

Learn the 5 Keyword methods and strategies that the masters of marketing have been using for years to dominate their marketplace. To receive your 5-part course click: keyword tool

Your Internet Home Based Business Be Transparent Not Invisible

2009-01-11T08:00:00.001-08:00

Writen by Elaine Currie

Part 1 - Be Transparent.

Note the title: "Your" Internet Home Based Business, not just anybody's - yours. You alone will be to praise or blame for its success or otherwise. If you want to create a successful home based business you need to make sure it is visible on the Internet and that you, as the owner, are also visible. Running an Internet home business gives you plenty of opportunity to make yourself known to your potential customers without much effort on your part. Grab that opportunity when you first start building your home internet business and make the most of it. Your business might be home based but your website has an Internet presence and, if you don't want it to get lost in the crowds of other Internet home business websites, you need to stamp your identity on your website. Make sure potential customers know there is a real person at the heart of your home business.

If you are new to the Internet home based business scene, you might feel that you would prefer to remain anonymous because you are still learning the trade and have no expertise to share. The idea that someone might email you and ask you a question about your product will probably start you panicking. The suggestion that you place your photo on your home business website might fill you with horror.

So, what to do? - Answer: embrace all of the above!

The first issue is transparency: you might be new to work on the Internet but so are countless numbers of other people who want to start a home based business and are still looking for ideas, you will have a start on these people. Take the opportunity to communicate honestly with them - they are your potential customers and, if they don't convert into customers, they might become friends or Internet business colleagues. If you have only just started work on the Internet, don't put inflated claims on your website about the extent of your knowledge or the vast profit you are making, stick to genuine comments. You can make good use of testimonials from other people who are members of the same programme or have used your product and can speak from experience.

One important truth you need to remember when you are building a home Internet business is that most people are not stupid. If you go online as a freshly hatched Internet work at home newbie and pretend to be a guru with masses of knowledge and experience, people will see right through you to the very things you were trying to hide. Being transparent in your Internet business dealings is about being honest. If you lie to someone once, they will never trust you again and the value of trust in your home based business dealings cannot be over emphasised. Be honest in your dealings from the start. If somebody asks you about a programme you have only been in for a couple of weeks, don't make up a story to impress them. Tell this person that you are new to the programme and already love it, tell them you have a mentor who is making a good living from the programme, point out the things that made you want to sign up, just tell them the truth. People will respect you for your honesty and feel they can trust you and that is the best foundation for any relationship, online or off.

Don't try to avoid email contact from potential customers. Have a big bold "contact me" link on your website, communication is vital. Sometimes potential customers will just want to ask a simple question. Indeed, some people make a point of emailing website owners to make sure they are dealing with a real live person who will take the trouble to reply to enquiries. There is no need to be terrified in case you are asked a question you can't answer: if you are involved in any sort of decent work from home business programme, you will be able to get advice and help from your own sponsor or from a members' forum. The need to find answers to questions will help you to increase your knowledge of your business and you will realise one day that you can answer questions without needing to search for the information. Anyone who is building a home Internet business should expect to follow a huge learning curve - remember nobody is born knowing everything about anything.

When Benjamin Franklin said "Honesty is the best policy" he wasn't lying and Mark Twain had a point when he took the idea one step further: "Honesty is the best policy - when there is money in it".

Elaine Currie has a Work At Home Directory http://www.huntingvenus.com Full of Ideas, Programme Reviews, Articles, Tips and Free Resources for everyone who wants to work at home.

The State Of Paidtosurf Programs After The Stormpay Crackdown

2009-01-10T08:00:00.001-08:00

Writen by Mark Flavin

What a difference a year can make. 12 months ago, auto surf programs were at their peak. More and more people were investing some serious cash hoping to multiply their money by as much as 12 times within a few months. At the center of this craze was Stormpay, the payment processor of choice by most of these paid-to-surf programs. Stormpay, you see, caters to a more global market. Whereas PayPal operates in selected territories, Stormpay has a wider reach. At that time, it was the best choice for auto surf companies, given the fact that Stormpay would open the doors for more people to join their programs.

And it worked.

The auto surf industry became a bustling field, where the companies as well as the investors enjoyed unbridled success. Investors were able to recoup the money they have expended, with profits soaring to fantastic rates in such short periods of time. And the companies were able to amass enough capital to finance their operations.

But that was then.

2006 welcomed the paid-to-surf industry with the grimmest news. Stormpay froze the accounts of auto-surf programs, and up to this writing, a lot of investors have yet to receive the money that have accrued to them. For those who managed to receive their pay in their accounts, they cannot withdraw the same as such amounts are traceable to the auto surf companies.

Why did things come to this?

There are two sides to the story. Stormpay claims that some of these paid-to-surf companies are using the pyramid model, which is generally outlawed since such companies do not have real assets. The auto surf companies are claiming that Stormpay is merely using the alleged irregularities as a smokescreen when the truth of the matter, according to them, is that Stormpay doesn't have enough funds to cover the withdrawals from the auto surf companies' investors.

If you would conduct your own research on the matter, you're bound to get more spins to these tales. Which is true? We'll never know until formal investigations conclude and a judicial decision is reached.

Hardest hit in this controversy is 12dailypro.com. We could even say that 12dailypro.com is the epoch of the issue, as they are the ones who were targeted by Stormpay's sudden crackdown.

But here's the deal: why penalize the innocent investors? If Stormpay wanted to cut its ties with the entities it perceives as unlawful, why bring down the investors as well, when such investors under such reasoning would be considered as "victims" rather than "accomplices?"

Again, the matter needs to be resolved before we could derive some conclusive answers.

Nonetheless, a lot are wondering what the state of the paid-to-surf industry is today, after the Stormpay crackdown.

For starters, more people are warier about auto surf programs. They are now afraid to invest their money, since, as Stormpay has demonstrated, their funds could be frozen at any time, without notice at that.

But the crackdown on some paid-for-surf programs have opened the doors for new players, as well as established ones that weren't affected by the controversy. Investors who have tasted the potentials of an opportunity like this have quickly jumped to other programs offering the same system but without the frightful possibility of getting killed. You may have received unsolicited emails advertising emergent paid-surf programs. Though spam mails like this are quite irritating, they may point out to a resurgent industry.

The question in everyone's mind is this: is the auto surf industry dead?

No, it is not. It suffered a setback, from which many lessons can be learned. But it has, almost instantaneously, made a comeback. The current players are a mixture of old and new parties, but the concept remains the same, albeit with more caution against possible attacks. This caution is now borne by both the companies as well as the investors.

The Stormpay-12dailypro incident may not be pretty. But it did leave us with something that will prove beneficial in the long run: the moral of a tale that would make the industry sturdier.

Mark Flavin is an online marketing expert. Mark specialises in website traffic generation, affiliate program promotion & email marketing. You can find out his secrets for free at http://www.markflavin.com

Mark recommends The Business Professional for increasing your profits online - http://www.markflavin.com/business.html

The Key Ingredients For Internet Success

2009-01-09T08:00:00.001-08:00

Writen by Shelley Lowery

The Internet has opened a whole New World of opportunity for even the smallest home-based business owner. There are countless numbers of new self-made millionaires that achieved their newfound success on the Internet. These new millionaires are no different from you and I. They started their Internet businesses from the ground up, found a niche and built their success one day at a time.

"Can I really make money on the Internet?" The fact of the matter is that you really can make money on the Internet --a lot of money. You simply must take the necessary steps to make it happen. You must have a sincere desire to succeed and the attitude for success.

If you are sincerely passionate about your success, you will succeed -- it's that simple.

The true secret to creating a successful Internet business, is pure determination. Most people fail just at the moment they are about to succeed. Why? -- Because they give up. They lack the true passion that it takes to succeed. As long as you keep trying, you'll never fail.

Below, is list of what I feel are the most important ingredients for Internet success:

Sincere Passion

In order to be successful, you must be completely passionate about your business and your success. If you don't have a "sincere" passion, you won't have the necessary personal drive that it takes to succeed.

Your Own Domain (www.yourdomain.com)

Businesses hosted on a free server are not taken seriously and are generally considered to be unprofessional. If a company doesn't care enough about its business to get its own domain name, potential customers may not feel comfortable doing business with them. A company with its own domain name and a professional looking website will have a much higher rate of success when compared with most business sites hosted on free servers.

Professional Website

Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell.

Quality Content

In order to create a steady stream of traffic to your website, you must give your visitors a reason to visit and continue to visit in the future. You must provide your visitors with fresh content on a continual basis.

Targeted Traffic

No matter how great your website is, unless you're receiving quality, targeted traffic, it will be useless. Your website may receive hundreds of visitors each day. However, if they aren't interested in the products or services you're offering, your web traffic won't mean a thing. You must drive a continuous stream of targeted traffic to your website.

Opt-in List (Ezine)

Having your own publication is an absolute essential part of your success. They not only provide you with a direct line of communication with potential customers and enable you to promote your products or services, but they also build credibility.

Your Own In-Demand Product

Although marketing affiliate programs can provide you with a nice income, true Internet profits come from marketing your own in-demand product.

Killer Sales Copy

Your words are the entire foundation of your business. Your product, website and marketing strategies all depend upon your words. You must learn how to write persuasive words specifically written for your targeted customer. You must feel your customers needs and write your copy with passion, excitement and benefit.

Killer Marketing Strategy

Developing a successful marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following:

A great product
A website specifically designed to sell
A killer marketing strategy

Each step plays an important role in your overall strategy and must be developed to its fullest potential. If even one step fails, your chances of success will be minimal.

Instant Product Delivery (downloadable, instant access, etc.)

Internet users are starving for information, as that is what the Internet is all about. They have a sincere desire to learn and want the information they desire right now.

The best products to sell on the Internet are those that can be instantly delivered over the Internet.

Accept Credit Cards

If you're doing business on the Internet, accepting credit cards is an absolute must. You must provide your visitors with an easy online ordering process and the ability to pay for their order right online.

Credibility

As an Internet entrepreneur, it is your personal responsibility to ensure that your visitors feel very comfortable with you and your website. In order to gain your visitors' trust and confidence, you must build your credibility.

Your attitude is the MOST important factor in determining your success. You MUST think positively and be willing to tackle any obstacle that comes along. The fact is, you CAN do whatever you put your mind to. You simply have to believe you can and believe in yourself above all else.

About the Author:

Shelley Lowery is the author of the acclaimed web design course, "Web Design Mastery" (www.webdesignmastery.com) and "eBook Starter - Give Your eBooks the look and feel of a REAL book" (www.ebookstarter.com)

Visit www.Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley's acclaimed ebook, "Killer Internet Marketing Strategies."

You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.

A Simple Way To Make Money Online

2009-01-08T08:00:00.001-08:00

Writen by Colin Evans

Most people believe that making money online only involves putting up a website selling a product or service, and then promoting it.

Wrong answer! On many counts, but we'll concentrate on two of them which are closely related:

1) People don't buy products, they buy solutions to their problems...

As a general rule, people don't like the thought that their hard earned money is ending up in somebody else's pocket. They will figure out if you're only in business to make money out of them and they will NOT buy your products.

But...

If you're genuinely trying to HELP people and happen to make money while you're doing it, they won't mind and will buy from you (and remain lifelong customers).

In order to do that you must have 'empathy' with others. You must understand them, what they fear, what they like and what they dislike.

You MUST make the effort to understand them and when you do you'll find a lot of ways you can help them and make money too.

You might not be interested in developing your own products and services. In that case you will want to align yourself with a company, as an affiliate, that shares this mindset, the attitude of 'helping people' and 'making money'.

2) Promoting a product or website is not easy, but it can be simple...

If it was easy everybody would be making a fortune. The truth is most of the people you put your website or affiliate link in front of will not be interested.

In fact they'll ignore it, some people will go out of their way to ignore it.

Poof! That's you promotion efforts gone up in smoke.

Consider this scenario: You have found a solution to a problem you've had and you know that there are other people facing the same issue. If you told them about the 'cure' for their problem, what do you think they are most likely to do?

You got it! They will take a look at the solution you provided and won't mind spending money, sometimes huge amounts of money, on the 'solution to their problem.' The fact that it was your product or an affiliate product, and you made money from their purchase won't bother them in the slightest.

Now how simple is that?

It's not easy, sure, but the concept is real simple. Identify the problems people face and offer them solutions.

How can you do this?

One effective way is to build a list. Offer people solutions to their problems in exchange for their contact details. The solutions you offer will be your own products and affiliate products.

Just make sure you don't 'sell' your products to your list. Let me put it this way... people won't buy a drill because they want a drill, they want a hole. Don't sell them drills, offer them 'holes any where they want and in any size they want.'

Colin Evans is webmaster of http://www.opti-income.com and editor of CAtZ, the newsletter that teaches you how to earn your living online.

Discover The Incredible System That Gives You A Positively Unfair Advantage In Making A Living Online!"

Click Here => http://www.opti-income.com/make-a-living-online

Web Marketing And Website Traffic Analysis

2009-01-07T08:00:00.001-08:00

Writen by Mark Nenadic

Among the best ways to get the very most out of your web marketing is to analyze the traffic that you already have on you website. You need to develop an understanding of who is visiting your website, what they want from your website, and what they're doing once they're there. Unless you have this information, it is challenging to improve it in a way that will better meet the expectations of your visitors.

In order to analyze your website traffic, you can choose one or many of the following four techniques:

» A webpage counter
» A statistical package from your ISP
» Web traffic analysis software
» Hire a professional to audit your website traffic

Counters are one of the oldest tools that have been added to websites. They can be visible to your website visitors, or invisible to them so that only you can see. A web counter is a very basic addition to your website that simply registers the number of people who visit any given page on your site. Of course, showing this isn't exactly the most professional way to run a website. Sure, they're alright for personal pages, but for a business that is trying to develop a good reputation and make a good impression, this probably isn't really the way to go.

With the statistical package from your ISP (Internet Service Provider), you'll be able to have a look at a log of every visit your website has received. This will be available to you in the form of either a webpage or a graphic for your analysis. The information is often registered in raw NCSA combined log file format, which is rather challenging to use for the average user. It is full of complicated coding that must be deciphered for each individual "hit" that your webpage has received. If you know what you're doing, however, this method does indeed provide you with a good amount of information, such as the way that people are getting to your website (for example, by way of a search engine or a link from another site) and what they are doing at your site once they have arrived. If you are using a good quality ISP, then you will likely have a freeware version of a popular statistical analysis package available to you. There are many good ones from which you can choose, and you'll find the results very useful. You can have your ISP produce a daily, weekly, monthly (etc) report for you to use. They can either be posted on a webpage for you, or emailed directly into your inbox. You'll need to contact your ISP to find out exactly what services they offer in this regard.

If that doesn't work for you, if you want a better detailed report, or if your ISP simply doesn't provide that service, then you may wish to purchase a web traffic analysis software program. There are tons of these programs available at affordable prices that will provide you with a broad range of analysis options for the traffic you receive on your website. To use these programs, you simply need to download access logs from your ISP using an FTP program. You'll need to ask your ISP about the directory in which those logs can be found. The software will then parse (interpret) the raw log file information one line at a time to provide you with results in various combinations and formats for your use. Though the more high-end programs can cost over $5 thousand, there are many software packages that are available to us "normal folk" with varying degrees of options and abilities, but at much more affordable prices. You can easily obtain a good quality software package at around $300.

So why do you need these stats so badly for your web marketing? The fact of the matter is that they give you a goal for your marketing. They show you:

» Which web pages on your site are most popular
» Which pages on your site are least popular
» Who is visiting your website
» Which browsers they are using to view your website
» Which search engines are sending the most visitors
» Which banner ads are sending you the most visitors
» Where the errors and bad links may exist on your website.

Mark Nenadic Mark is the director and face behind FifteenDegrees-North http://www.15dn.com, where you will find articles and resources to help with SEO, marketing and Web design.

How To Pull Massive Profits From Resale Rights Instantly

2009-01-05T08:00:00.001-08:00

Writen by Ewen Chia

What's in your name?

I'm not trying to be funny here, this basic question holds the key to you making much more money with your resale rights business than you probably realized.

May I ask again then: "what's in your name"?

If you look at it, the main difference between your name and everyone's else is well, it's different...

And here's the vital key to pulling massive profits from resale rights you can take advantage of instantly:

..Just be different!

The resale rights business is very lucrative but extremely competitive, without doing something different from the thousands of other resellers out there, your chance of success will be unjustly limited.

Being different makes you stand out from among the rest, and give customers a good reason to buy from you, instead of the same 'me-too' crowd.

Here are three powerful ways to achieve the differentiation you need:

(1) Creating a new image

You'd NOT want to use the plug-in websites, salesletters and graphics that come packaged with many resale rights products.

Everyone's using them that's why.

The first and fastest way to become unique is to get new graphics for the product. Next you may even want to rewrite the sales letter if the original doesn't convert well.

Even a simple thing as changing the web background colour can bring increased results

I did just that with "Net Gurus Secrets Revealed" and response literally skyrocketed

=> http://TurnkeyMoney.com/netgurus

What you'd want to do basically is:

Breathe NEW LIFE into both your new AND old resale products by simply changing their looks!

(2) Creating a new package

Another proven tactic is to create a brand new resale package, and this is entirely within your control and creatively.

Surefire methods to do this include packaging new bonuses, creating themed packages and combining audio and video tutorials

There're many combinations of how to do this, and again it's up to your own creativity to come up with new ideas.

(3) Re-creating a 'new' strategy

Here's something you ought to think about

Many resellers simply forget the fundamental truth that everything comes down to good old marketing, yes even resale rights.

Apply all the marketing strategies you know to resale rights and I guarantee you making much more profits.

For example how many people bother to promote their resale rights products through articles?

Not many I can tell you.

Applying time-tested marketing tactics to your resale rights business can mean increased profits easily, so don't ever limit yourself.

Now this is JUST ONE technique you've learned here today, check out http://www.ResaleRightsSecrets.com for more powerful ways to instantly profit from simple resale rights products you never thought existed!

About The Author

Ewen is the editor of "Web Marketing Exposed" which reveals specific techniques you can use to get more traffic, subscribers and sales to your websites quickly and easily!

Ewen Chia has released the official resale rights marketing blueprint revealing the hidden secrets to amassing a fortune from resale rightsin as little as 72 hours! He'll even hand you $9,700 worth of resale rights products to kickstart your own resale rights empire. Find full details at : http://www.ResaleRightsSecrets.com

Private Contact Addresses Abuse Em You Lose Em

2009-01-04T08:00:00.001-08:00

Writen by Bruce Obermeyer

CONTACT email -- abuse it, you lose it. Why don't I just change my Contact address if it is being clobbered with UCE? ...because it is MY CONTACT address, not some revenue-generator for SPAMmers or the irresponsible list Administrators who see it as a cash cow to be sold, rented, or misused for their own financial gain. If I change it, how long will it be until the new one also gets clobbered with "Solo Ads"? Why do some of them tell you it could take up to a week for the "Solo Ads" to stop coming after you change your address? Because they have sold it or added it to a list of Contact email addresses being used by blasters, and it will take a week to get all the junk mail through the system before changes to the lists can be processed.

I established a dedicated CONTACT address to maintain CONTACT with those who have a business need to contact me. A large number of LEGITIMATE business partners contact me through that address, and NONE of them SPAM it with hundreds of "Solo Ads". I have spent a lot of time and money developing that email address. It is valuable to me. For thousands of people with whom I do business, it is my established "address". Next, they will tell me I need to move from my home if I am getting too much junk mail through the Post Office.

Some say, if we don't like it, we can unsubscribe. Why should those of us with principle be forced to abandon one of the most efficient promotional and advertising media available to us just so unethical and irresponsible list administrators can continue to misuse the contact addresses of those who stay?

This problem is not unique to my contact address, it affects all of the individuals. This is not a personal vendetta, it is not a crusade against advertisers, it is an observation of a systemic problem that could very well destroy Safelists altogether. The correct response to this problem is "No, YOU change your unethical practice of abusing email addresses given to you for the purpose of maintaining CONTACT with individuals".

Here is an excellent article written by Ryan Allis, the CEO of Broadwick Corp., providers of the leading permission-based email marketing software "IntelliContact Pro"... Why Email Marketing Matters. The following quote immediately caught my attention: "The first and most important rule is to only send relevant content to persons who have requested it." (emphasis mine)...if it LOOKS like a duck, QUACKS like a duck,....

No matter how it is gilded, the increasing trend of blasting UCE to an individual's CONTACT email addresses is a thinly veiled attempt by those List Administrators who are intellectually prostituting themselves as surrogates for SPAMMers to circumvent anti-SPAM laws using a technicality. It is an abuse of the trust placed in them by individuals...and it is counterproductive to their business interests. The disclaimers in the "Solo Ads" are getting to be almost as long and detailed as the ads themselves...ALL CAPS, confrontational, "in your face", and emphasizing that if we don't like it, we can unsubscribe. Are they trying to convince me or themselves that they aren't just SPAM? That really puts the reader in a great mood to read the ad, doesn't it?

Reading some of the noble yet quite hypocritical disclaimers about SPAM on many of the sites providing the Ad Blasting to "Contact" email addresses reminds me of a sign I once saw. It read, "The louder he bragged of his honor, the faster we counted our spoons."

Solo Ads to Private Contact Addresses -- Reality

The subject presents a real dilemma for safelist owners and Admins. It all comes down to priorities, respect, and doing what is ethical -- and what makes good business sense. The current practice of blasting "Solo Ads" to Contact email addresses demonstrates utter CONTEMPT for the individuals and their privacy. And how much "respect" does it show for individuals to refer to them as "Fresh, Very Clean, Filtered HOT Leads"? Those are terms one might expect to hear at a food court or from a street vendor, not references to valued potential customers. Such conduct is what one might expect from small-time operators with neither ethics nor imagination and very little marketing acumen taking advantage of loopholes, not savvy business people employing sound marketing practices.

Can you imagine the outcry if your phone company, the gas company, the electric utility, your doctor, everyone who has your private contact information called you or sent you junk mail all day long trying to sell ads for third parties or trying to get you to buy something else from them besides what you contracted to buy from them originally? How does receiving "Solo Ad blasts" from List Admins differ from suddenly receiving a barrage of junk mail and brochures from drug companies and offers for medical insurance originating from your doctor's business mailer? Having special access does not automatically grant a license to abuse the privilege, and smart marketers understand that principle and use the privilege wisely. Regardless of disclaimers or concessions that had to be accepted by individuals in order to be allowed to join a safelist, the practice of Admins blasting Solo ads to contact addresses is irresponsible and very counterproductive...and I'll explain why.

Contact ads to Free members at a reasonable frequency may be a fair exchange for letting them use the system at no cost, but abusing the privilege can still be counterproductive. At least put something of value in them, not just the same ad they get in their List account degraded by half a page of condescending "disclaimers". Free members are also trying to make money and may be in desperate straits with little or no income, few skills, and little education to find jobs in the conventional market. They probably don't have much to invest...that's probably why they are at the Free level. They may have to access the Internet and their email using a dialup connection and a modem, so how long do you think it takes them to download hundreds of "Solo Ads" they don't want to see before they can get to their important email or visit a website they want to access? They probably don't have big, expensive computers with lots of storage space for junk mail, and they may be operating on a shoestring, so piling on more junk mail with the expectation that they will like it and read it and buy whatever is being blasted to them is questionable at best and poor marketing without a doubt. If anything, they need a break more than paid members do, and they may even need mentoring, not abusive ad blasts to wade through.

Generating good will with them could pay big dividends in loyalty and trust when Admins do send them an offer that the Admin endorses. Admins have a ready-made personal contact list, which is worth a lot of money. They are building an ever-growing enemies list -- for themselves AND the person whose ad they are blasting -- if they keep abusing it. individuals may be willing to invest the few dollars they have if they trust the Admin who vouches that the offer is a sound investment with high probability of earning revenue, not just another gamble based on hype and smoke and mirrors that the Admin is offering only because someone paid to send it. What credibility does a third party have with individuals? How much credibility does the Admin lose if this is just another worthless scheme but the Admin sent it to them in a full page "Solo Ad" anyway?...full of "disclaimers".

The number of dollars an Admin might make selling Solo ads that are summarily deleted by frustrated and angry individuals pales in comparison to the multitude of signups and sales s/he could generate by treating individuals with respect and earning their trust and confidence. When they do have an important message to send to the individuals, it may not be seen or it may get summarily deleted along with the rest of the Junk mail out of habit. Which would you consider favorably, the same hyped-up third party ad blasted to you 100 times in your Contact address or ONE well-written offer from your list Admin who is offering a proposal in which s/he is also investing time and money? With some "incentives" in it such as extra credits, interesting contests with prizes, or just plain old good business tips, readers would look forward to receiving it.

Sending any information to a Contact address carries with it a degree of authority and credibility for the Admin. If the Admin has been careful never to mislead individuals or try to coerce them into some fly-by-night unproven scheme offered by a third party no one knows anything about, both good will and trust keep growing. Having created an atmosphere of trust and respect, when the Admin sends individuals an offer, s/he can be assured that they will look at it seriously. If the Admin says "this is a proven opportunity, I thoroughly checked it out, I am making money with it, and I will help you make money", most individuals will be more willing to take a chance as opposed to the third party ad where the Admin puts a disclaimer saying "Admin neither endorses nor verifies the claims made in this third party advertisement"...(read, "I have no respect for you or the sanctity of your private Contact address; I just use it as a second List address to try to make more money off of you by selling as many "Solo Ads" as I can, and you HAVE to let me do it because you agreed to accept them when you signed up").

"Admin is not responsible for the contents of this ad. It is being sent as a service to the purchaser of this solo ad [and as a DISservice to the individual who is legally being extorted to receive it]."...actually Admin is responsible. Admin sent it. If it contained a death threat or other prohibited content, Admin would be in big trouble because it came from Admin's mailer.

Why the use of anti-SPAM "masking" in the disclaimer? Guilt, knowing that these messages are simply SPAM but they must be accepted by the recipient in order to be a member of the Safelist?...or something left over from the original SPAMmer's template? No need to "mask" legitimate messages sent to an email address to which the originator is authorized to send email, right? Are you beginning to understand the ramifications?

I hope I have effectively outlined the pros and cons of sending "Solo ads" to an individual's Contact addresses...and the fallacy of the current practice of indiscriminately blasting them to individuals as though the Contact address is a second List address. Contact with individuals is a business necessity and a valuable commodity. Abuse it, you lose it. Blasting "Solo Ads" to Contact addresses could kill safelists altogether, and then everyone loses.

Bruce Obermeyer
TR Associates

The author holds an undergraduate degree in physics, a Masters in Business Administration, an Airline Transport Pilot License, and has worked in the field of aerospace safety for nearly forty years. He operates an online business focusing on marketing and promotion, revenue generating businesses, retail sales, consulting, and training.

Is Your Online Store Barely Making Money

2009-01-03T08:00:00.001-08:00

Writen by Brad Beiermann

How many of you online store owners love selling items with higher profit margins? Higher margins, means more money in your pocket, right? If you are the smart business owner, you have answered yes to both questions. One more question for you. Why did your customer buy these higher margin, and often higher priced, items from you? Okay, now the answers start to vary. In truth, customers buy for their own reasons, not ours. We might think we know why they bought it with a certain degree of accuracy, but do we ever really know their innermost reason for why they made the purchase? In fact, most experts will be quick to point out the fact, we never really know 100%. The reason they buy, is often different than reason we thought. No matter what you are selling on your online store, your customer will only buy two things: 1) Solutions to problems, and 2) Good feelings. The rest of this article will focus on the "good feelings" part.

When your customer buys from you, they generally feel good about it in some form or another. Proof...Would you spend your money on something (or someone) you did not feel good about? Of course not, we want to feel good about the things we buy. Your customers are no different. So, what is making these folks feel good about buying from you? In short, it is trust. Good feelings come from trust and the secure feelings that come with it. Trust is something earned without a fixed time period. In other words, trust can be built quickly, or it can take a long time to be built. With a product, trust is often built in the form of value. They ask themselves, "Is this a good deal?" If the answer is "Yes" the odds of a transaction occurring goes up greatly. If the answer is "No", you have not won any good feelings or trust from them. Let's take a look at this thing called "value" and how it is perceived by your customer.

What exactly is perceived value? By dictionary definition -- It is the state of worth recognized by interpretation of sensory stimuli based chiefly on memory insight, intuition, or knowledge gained by the senses. Whew! That's a bunch to grasp in one reading of that sentence. For the rest of us non-Mensa members, let's simplify. Perceived value is someone's gut feel about the worth of a product. It's our own appraisal based on what we know. The original definition mentions words like sensory, senses, and memory. This suggests we, and our customers, get perceived value from our surrounding environment, or the things we have been directly exposed to in the past. Customers have this inherent feeling before they come to your online store. If you are able to recognize this fact, you are in a much better position to understand your market. If perceived value is ignored during your pricing strategies, that could spell trouble.

Last year I helped a friend with a trade show he was having with one of his new products. He had the product, a very unique household lamp, patented and had it being made in the USA for just a few dollars labor. Not bad. The parts used in the lamp brought it's wholesale price close to eighty dollars. Still, not bad considering this was a unique custom made piece retailing at three hundred dollars. The product was being offered on his website, the number of inquiries and emails he was receiving about the product was mind boggling, literally hundreds a week. This was just for one lamp! It sounded like he had a hit on his hands. During the four day trade show, thousands of people stopped by the booth and marveled at this product. There were people stopping by the booth just to see what all the attention was about. Several TV news stations stopped by the booth to film the product and interview it's inventor. Customers wanted this product real bad. As the trade show came to a close on its last day, how many units were sold? ZeroNoneNada. Ouch! What happened? The number one comment from customers, "That is awesome!" or "Brilliant!" or "I gotta get one!" The number two comment from customers "Why is this thing so darn high in price?" or "That price seems really high." Clearly, perceived value was coming into play. So how much did these customers expect this product to retail? One show attendee gave the best clue about the perceived value -- "It seems like this would go for about $50 at a store like Wal-Mart."

What is the point of all of this? As you look for potential wholesale suppliers for your online store, it will be important to know about perceived value. Consider the following questions when evaluating a supplier who has made their own product:

1. How has the response been to the price points of the product(s) you are offering?

2. Has the product been market tested at a trade show? How was the response?

3. Does the product sell itself at this price point?

4. Has anyone done a market appraisal of the product?

Getting a barometer on the perceived value will be an important ingredient to your online product portfolio. Armed with just a few of these questions, you will have done yourself justice.

About The Author:
Brad Beiermann Ph.D., is President of Hienote Inc. Dr. Beiermann is one of the leading experts in business technology and e-commerce. Hienote Inc. specializes in product sourcing, exhibition marketing, and assisting small businesses locate wholesale drop shipping companies. You can visit their site at http://www.hienotedirectory.com. Get a FREE copy of the exciting e-book that is taking the internet world by storm, "Starting Your Online Retail Niche With Drop Shipping" Just go here: http://www.hienotedirectory.com/drop_shipping_ebook.htm to grab your copy today...it's FREE!

Solo Ads Making Them Sell

2009-01-02T08:00:00.001-08:00

Writen by Guy Vincent Harvey

OK, You want to know how Solo Ads sell. This is it, short and sweet.

Writing your Solo Ads, not rocket science... at all.

This article itself is a visual example of what good solo ads look like. It's a little longer that most solo ads are but hey, it's an illustration of one.

Bullet point your Solo Ads just like you see here.

Solo ads are all about skim reading. People cruse through them at warp speed so make a bullet point and back it up really quick.

Your Solo Ad titles, easy as one, two, three.

Solo ads with great titles will sell your product. Just look at the headings here in bold text. They're basically section titles. Your still reading so it's working. That's what you what your solo ads to make people do, read them! Then you'll sell big time.

Say it. Don't hold back, Say it!

Hey guess what? You can put your web site address in your solo ads more than once. Why not increase your chances of people visiting your site and opting in?

Call me to action baby!

When your solo ads have strong "calls to action" or combinations of persuasive words, that's what gets people to your web site. It's a good idea to put a call to action just before your web site address each time you include it in your solo ad.

Domain names, a slick Solo Ad selling trick.

Domain names can be cool things to persuade you readers with too. For example, you can buy a domain name that's part of the title in your solo add, ties into the text, your product and makes your ad look snappy. You can buy a domain name for each ad really cheep. Its worth the $3-$10 bucks because usually the more domain names you buy at once the less they cost.

Getting cheep Solo Ads and chopping down ad prices.

You can find really cool E-zine publishers who actually give you an office phone to call them, who answer it! They often offer you cut prices on your solo ads because you're probably going to be a repeat customer.

A warning about Solo Ads and SPAM.

Use a spam checker before you ever submit your solo ads or they may never see the light of day. In other words, get delivered. There are plenty of good quality free SPAM checkers. This is a friendly suggestion. Find, download and use one to analyze your ads before you submit them.

You can get people on the way out the door.

Put a P.S. message in your solo ads to keep your readers interest down to the last sentence. In fact you can use a P.S. more that onece. Studies show the second P.S. gets the best response. So make that one a strong call to action.

Ok, this is the big secret.

This is how you seal the deal, get leads and make sales. Make your own web site that ties into the title, domain name and text in your solo ads. The more your solo ad's content and web site relate, the more leads your ads will generate,
the more sales you'll make.

That's it. That's the game. I hope this helps you.

Solo Ads are great but there are many ways to generate leads to learn about that are more targeted and don't cost a dime.

Guy Vincent Harvey specializes in Teaching Lead Generation, Web Site Design, and Powerful Ad Copy Writhing for Home Business Owners. Guy is known for his casual Straightforward manner and humorous outlook on life. If you're seriously interested in more information visit http://www.powercashmentor.com

10 Most Important Items For Book Cover

2009-01-01T08:00:00.001-08:00

Writen by Alias Bohari

Book cover is a tool for visitors to fall in love at first sight. Book cover must able to change visitors to be the clients. It also must able to change visitors that don't have intention to buy at beginning to be a buyer. Book cover must deliver message and attract visitors. First impression shall be the first choice by visitors. There are ten most important items for book cover.

1. Title
Title must attractive and it acts as main words of overall book. Title must be clear and simple. It is better to be placed at top position. It shall be written horizontally for visitors to read easily. Slanting or vertical title is difficult to be read. Title has the biggest size among texts at the book cover. But it cannot too big. The size must match the cover size. Too small title can also cause it hard to be read.

2. Subtitle
Subtitle is simple words to support the title. The size is smaller than the title. Normally it is appropriate to be placed below the title. It must also be written clearly and horizontally. Example: title is "Silent Millionaire"; the subtitle is "10 Tips To Generate Money Silently". Sometimes, subtitle is not needed when the title itself already strong.

3. Description
Normally description is descriptive words on overall book contents. It can be some words, questions or any forms that interesting. It is appropriate to be placed after the subtitle. The size is smaller than the subtitle. Box and circle can be added at the outer of the description. It is needed to describe something new or unique.

4. Author and Publisher Name
Author name is good to be included at book cover. Normally, it is placed at the middle or bottom. Visitors will be more confident when the author name is there. If the author is famous person, the name is better placed immediate below the title or subtitle. It seems as part of the title. In this case, the author name becomes important as the title itself.

5. Font
Font selected must match where and when to be used. San serif font is better to be used for the title and subtitle. It is clearer and stronger. Contents that have lot of words normally use serif font to be more readable. It is best to use only one or two type of font and it family. The font can be italic, bold and black. Visitors like the consistently. Title and subtitle can be all capital letters. If the title is too long, it is better to use small letter. Small letter is more readable and better to be used.

6. Color
Cover normally has domain color. The color must match with the book category. Background color cover must contrast but match with cover title. When black and white printing purpose is considered, lighter color is better for the background. Title, subtitle, description, author and publisher name shall use one family color type. No fix rules for color selection. Each person will see differently meaning of each color. Sometimes follow majority view is the best when no strong reason to select unusual practice.

7. Size
Size of book cover depends on book category and the audience. Pocket dictionary and travel guidance can have smaller size. Books for children have big size to attract children attention. Politic, economy, motivation, business and religious use medium size book cover. It is easier to be carried and kept. Novel normally has smaller size than above. Follow standard size is better than creating custom size that not conveniences for the others. Size is not so applicable for be a unique purpose.

8. Graphics
Cover with graphics is better than plain cover. Book cover not needs complicated graphics. Simple is enough but it must attractive. Graphic must match the title. It is nicer to use graphic for the whole cover rather than some portions. Graphics domain color must appropriate with the cover domain color.

9. Image
Image selection must match with the book cover message. Image can be used as background by reducing the transparency. If no right image found, it is better not to use any image. Image must be getting legally. Normally for free images, many people use its. If the image still needed to be used, it can be modified to be new.

10. File Format
Use the right software to create book cover. Use high dot or resolution per inch to create better image. Some format use small size memory. It is normally used for web page or others that need high speed. Some format use bigger size memory. The image also better than small format. The different between small and high format can be seen when the image is enlarged. There are many types of file format. The most important is to select the right format for the right purpose.

All persons have different talent on their lives. Nobody can do everything for their life. The best is to give and take talents with others.

About The Author Alias Bohari specializes in book cover design. He admits that he may be not the best but he will design the best for his clients. He introduces the 3S design concept: Smart, Simple and Sell at http://www.smartbookcover.com or http://www.smartbookcover.com/home.htm.

Adsense Is It All The Hype Says It Is

2008-12-31T08:00:00.001-08:00

Writen by Lee Lister

We've all seen the hype surrounding AdSense, contextual advertising on your web site, and heard the stories of people banking thousands from this groundbreaking concept. But for every person banking $1,000's there are many, many more who are banking less than $50 per month. There are many reasons for this so let's examine a few.

* Value of the ads despite the hype over the high paying keywords, many keyword pay only a few cents to the advertiser (that's you). The high paying keywords are fiercely fought over by both bidders and advertisers. That's a fierce arena for someone with little experience and little traffic to their site. So forget about throwing up a "meso" or credit web site and then sitting back and banking your new found fortune. That is probably not going to happen.

* Your business model there are two many ways to profit from AdSense a few web sites with loads of traffic or numerous web sites with average traffic. The concept is the same as with any business it's "bums on seats" or "people through the door" that make the money.

Looking at the first model plainly the problem is to get many interested people to your web site preferably those seeking information so that if they don't find it on your site, they click on one of your ads and move onto another site leaving you with a few cents as they leave you. Traffic, as any internet marketer will tell you, is not only the life blood of your business, but is also very expensive and time consuming to build up. Shouldn't you be looking at capturing emails for your mailing list or selling them something rather than letting them go leaving you a few cents in tips. Of course if you merely look at AdSense as a secondary income, then these few cents are more than welcome.

Let's look now at the second model the pile it high concept. You need numerous very large sites, all attracting high paying words with thousands of pages to make a good living with AdSense. There is a place for this, and indeed we sell large batches of densely keyworded AdSense article sites ourselves because we know they work. But here is the problem. In order to make them work you need not only a lot of domain names, but also a serious amount of hosting and we are talking paid hosting, not the no cost stuff. Many packs sold have over 100 sites and tens of thousands of pages. 100 sites means 100 domains that is about $1,000 a year and a lot of time finding good ones. Of course you could use sub domains, but then you have problems getting them all into the search engines and pay per click advertising. 10,000+ pages and 100 domains that's a server you need to rent, be it virtual or actual. That is serious money each month and you have still not earned a dime! You have to earn a serious number of click thrus to cover your annual and monthly fees.

* The ads themselves just as banners are no way as effective as they once were, then surfers are growing weary of AdSense ads. This is especially so of those ugly sites that just throw up the maximum 3 sets of ads in the default colors, not caring if they are messy and detract from the site. Many of these sites contain minimal information and are spoiling it for those that make much more effort with their internet business. Google knows it has a cash cow and a virtual monopoly with the AdSense business, I can't see it letting this happen for too much longer, but sadly it will take a long time to clear up and, as this happens, surfers will get more and more immune to the ads.

It's not as if you can encourage your visitors to use the links, or disguise the ads, or even place graphics around them all forbidden by the Google Terms of Service.

So what can you do to keep making a secondary income from your web sites?

Well if you want to stay with Google and why not? Then; understand that it is a business and be prepared to spend out on advertising, test your product, refine your web site, tailor your advert design to your web site and lastly offer good value to your surfers.

Lastly look elsewhere we found a great software program that lets you provide contextual adverts on your web site derived from the 1,000's of high commission paying products in ClickBank. The beauty is that you can merge these ads into your web site, draw attention to them, encourage people to click on them and add graphics to them. Better than that, although you don't get paid when someone clicks on the ads, your Clickbank name is added to the link, so if someone buys from the powerful sales page you send them to, you make a very large commission up to about $75 from some sites?

So AdSense is a great system, but what about looking at other methods? Just a thought!

Lee Lister, writes as The Biz Guru, for a number of web sites including her own sites. With over 20 year's management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.

If you are intrigued about this new software then go to our site http://www.clikkads.com if you want to build your AdSense Empire then have a look at http://www.AdSenseSites.biz

This article may be freely distributed if this resource box stays attached.

Website Marketing Strategies Paid Links

2008-12-30T08:00:00.001-08:00

Writen by Jacob Conrad

We talked in some previous articles about some free website marketing strategies. Well, there are also the paid links. This kind of links are suitable for large corporate companies sites that can afford purchasing links. This method is great for webmasters that have a good budget and don't want to make any link exchange or to build one way links.

If you are wondering why is this website marketing strategy still good than i can give you some reasons.

First of all let's say that you've spent some good money on developing a great site, with great looks, content and products. Now all you need are the visitors. If you don't have many good links than you won't receive any direct traffic and you won't have good search engine positions. So you'll end up with an expensive site that has no visitors.

Buying links on sites that are related to your's can boost your site really fast. There are many link broker sites on the net that can help you find what you are looking for. Any site that is already known, is old and successful can help a new one to get started. You'll just have to poses the right money because almost no one will help you for free.

The best way to approach this website marketing strategy is to temporary improve your link popularity with paid links. After your site has some links pointing to it, some good search engine results on some keywords, a little pagerank than it will be a lot easier for you to use other free website marketing strategies like reciprocal links. Although page rank is a small factor in the search engine rankings on google results, many webmasters are not too educated and all they look for is pagerank. So many sites that have a high page rank will refuse to swap links with a site of a much lower page rank. That's way you should get some paid links at the start to bring you some pagerank. After you're site is powerful enough you can get rid of the paid links.

The bad part about this links is that they can get really expensive. So if you still don't want to start with the free, successful and quite easy methods, you should have a big budget.

You can choose from many website marketing strategies. If you are a bit lazy and you have deep pockets paid links are a great alternative too.

For great website marketing strategies just visit our site. We are now offering the best website marketing strategy available today.

Realtor Marketing On The Net Some War Stories

2008-12-29T08:00:00.001-08:00

Writen by James Christensen

First is a classic tale of a story submitted by a Real Estate Company with multiple offices that had contracted for a Web Site to be developed. The Web Site development firm was an established company with good references in the Real Estate industry. The site was developed to the satisfaction of the franchise owners and they sat back anticipating the results. Nine months later with thousands of supposed "hits" and very few inquiries they began to examine the site that had been designed for them. They found that the site had never been submitted to the search engines and that it was not "keyworded" for the cities that they serviced. They had not been getting the detailed log reports which they should have and had not had a search engine performance analysis on the site.

When they confronted the Site Developers they were told that changes in the industry were responsible for the poor performance and the site had to be redesigned because of this. Of course this is ridiculous. As professionals they should have kept up with industry changes. Not only that, they never did submit the site to the search engines. To date, they had already paid more than $75,000 for the site development and administration. They were locked in. So, they agreed to pay an additional $5,000. To correct the problems caused by "industry changes". Two and a half months later their redesigned site is coming up on the search engines. It is still not key worded for the cities they service and the corrections continue.

This story is not a unique one. Today, there are middle school students who can develop a Web Site. This does not mean they fully understand the Internet and how it works. A Web Site is a key business element that requires knowledge of the business, sales and marketing and all the facets of business management. It also requires a broad-based knowledge of the workings of the Internet.

The greatest problem that we see is a lack of knowledge on the part of the businessperson who is considering a Web Site for his business. Without an ability to evaluate the competency of a Web Site Developer the businessperson is at a loss to make a qualified judgment. There are many people who have developed numerous Web Sites but there are few who have created sites, which produce the intended results.

From a realtor in Tucson we hear that she has been getting regular inquiries from the Internet and has a client flying in from Japan. After a year on line and with listings in Realtor.com and her own web site she has a regular flow of inquiries from around the country.

We continue to get e-mail from Realtors around the country. There are many Realtors who are just learning about the Internet and making the adjustment from the "snail world". At first it is hard to get accustomed to the speed of the net. E-mail is transmitted to recipients in a matter of seconds. People who have been active on the net for a while come to expect a response from others within 24 hours. One is not surprised when a business responds within hours to an e-mail. The businesses that are seriously "doing business" on the web often respond within an hour. So, for those of us who are just starting a to market our Realtor services on the Internet, this concept of speed is something we have to adjust to. Those of us who do not make this adjustment will fall by the wayside as more aggressive and attentive companies give customers a faster response.

Ouch! Three Web Designers and $$$ over 1 1/2 year
Signed up with a web master who had done a nice, clean site for a nearby local Realtor. I did not know the right questions to ask, so I signed up with him too. He was in the northwest states. Turned out that he did "cookie-cutter" sites, and didn't like it at all, when I had too many creative ideas. He was a very nice "person" but did not, absolutely did not, want to follow my instructions. Also, he told me I absolutely did not need my own domain.

After several months of begging, pleading, and stamping my feet, because he never made any of the requested changes, such as marking listings SOLD, I couldn't deal with it all any more. So, I switched to someone else who came recommended. Although' his work was good, and delivered on time, he was "extremely" expensive for any tiny little thing done after the initial site was up and running. Also, he decided that he had become a "consultant" and took it upon himself to "run my life". Made changes to the site without being asked, took it upon himself to "alter" my colors -- which are a major part of my identity, without consulting with me first, added links to places he thought should be on my site, and on and on it went for several weeks. When I stamped my feet, and insisted these things be removed, it took weeks to make those changes.

He also informed me that studies had been done (this has been done in most forms of media for many years) saying that the only recognizable colours on the Net are red, white, and blue. Well, that's wonderful, but part of my success over 17 years is due to being "different" which is also "recognizable" by nature of not being like everyone else.

My corporate identity and my corporate colors were very important to me, and the subject was just not up for discussion. This infuriated him. He did set things up under my own domain, though'. However, strange as it may seem, the name I'd picked out all along, had just been taken by someone on the outskirts of my trading area, just weeks before I applied for it. Had I gotten it in the first place, I would have it now. I'd used the name in other types of media, and a huge franchise Realtor decided he would register it, in case I ever wanted to "BUY" it back from him.

A similar horror show took place with the ISPs --- their servers were continually going down. Had to move four times before I found a compatible group of people with whom I could work. AMAZING. Everyone wants to argue. Everyone is an expert. They charge huge set up fees, and people who are not "in the know", need to really be careful about signing those kinds of contracts. Some keep on charging my AMEX cards, sporadically, after months of no charges. Trying to get that rectified is another nightmare.

All I want to do is sell real estate. I have spent the better part of the past year and a half "working" on the Net. Indeterminable costs in $$$, and much more in nerves.

A true horror show, that finally is, in spite of itself, finally producing excellent results. Not lots, but I am good at weeding and feeding. Response time is "everything", as you say on your site. I, for one, believe this is absolutely business on the cutting edge of the future, and we are now, fortunately, positioned to take advantage of the way that business will be conducted from here on in.

I have made some valuable new contacts in the industry, we belong to three network communities, and look forward to exceptional success from here on in. Our site was written up in the Canadian Real Estate News newspaper which is delivered to all real estate offices across Canada. Many Realtors made contact as a result of that article, too.

I was at a meeting for the Real Estate Council of Ontario recently, and was informed by the President that he'd just returned from an Air Canada flight, on which he'd read an article about my web success. Not realizing he'd be seeing me, he didn't keep the article. I am now trying to locate a copy.

This from Bob Jurgensen in Manassas, VA

I average about 3-5 requests a week for my "free relocation kits" and about 1 in 10 ever communicates back in any form. Most do provide phone numbers but few return calls and I usually get voice mails. (Bob has stopped sending out the kits to every request, he contacts people first now)
In spite of this seemingly poor rate of return, I did sell 11 homes and almost $2 Million in sales off the Internet in 2005. I tracked my sales last year very carefully because it was all new to me and I wanted to know what works and what doesn't.
My first contact was an Air Traffic Controller from Boston moving to this area (Dulles) and we began a dialog. He came down alone and I gave him a tour the day he interviewed for his new job. Then two weeks later he returned with his family and we went out to do some serious searching.
Right after this family bought, he passed my email address to another friend in Boston, who visited my site and also requested a relocation kit. Bingo... another sale a few weeks later. Between these two guys I had a referral from each and that's a total of 4 sales in about 3 months. (A new ATC facility opened at Dulles recently and they had to staff it so many are coming here from other parts of country.)
That's not all, this year these same two controllers have each sent me yet another referral and one is coming in August to "take the tour", the other most likely in October. So that's a total of 6 sales (hopefully) in less than two years off basically ONE HIT on my site.
There have been several others, mostly military and/or government employees. Not sure why, but I guess they use the I-net daily. Coupled with the fact this area (DC-Northern VA) is a major gov't area, keeps them coming I guess. I seem to have the most success with gov't and military types.

Sacramento Realtor had 15 Million in Internet Sourced transactions
Dave Vandermyden, of Pacific Coast Realty, is one of the top Realtors on the net. In his second year on the Internet he originated more than 15 million in transactions from the Internet. With four websites consisting of more than 130 pages he has dominated the Sacramento market on the net. His activity includes referrals to a network of San Francisco Realtors that uses to fill the needs of inquiries he receives for that area. During the first quarter of 99 Dave has averaged about 25 inquiries per week.

Written for http://www.e-realestatelicense.com By James Christensen Real Estate Expert and educator. Our training site http://www.e-realestatelicense.com offers a valuable service to individuals looking to get into the Real Estate industry.

How To Enhance Your Online Classified Posts Using Html

2008-12-28T08:00:00.001-08:00

Writen by Michael Janzen

HTML (hypertext markup language) is the simple scripting language used to build web pages. Its primary function is to define the structure of content, like the way you might structure a term paper and its table of contents. It has evolved to also be used for text formatting (look and feel).

Some free classifieds websites allow you to include HTML in your ad posts. This allows you to enhance the look and feel of your post, include photos and links, making it more effective. You can use too much of it too and unless you are a graphic or web designer you may not know exactly how much to use.

Web Usability

The first thing to remember and keep in mind while creating anything for the web that it is easy to use. Web users will quickly revert to the back button if they encounter anything confusing and unfamiliar. After conducting hundreds of web usability tests on financial service web applications I learned that less is usually more when it comes to web design.

You see when you give users less clutter and only the important information it allows them to focus on what they are doing. It also gives them fewer things to click on. In the case of a classified ad post your business goal is to simply get them to click on the link to your website, product, or email link.

Less is More

When you first start enhancing your posts with HTML use it sparingly. For example, since your business goal is to get a use to click a link start with adding a bold link. Here is the HTML:

[a href="http://emptum.com"]ClickableTextHere[/a]

(Please Note: Replace the brackets with less-than and greater-than characters.)

Place the link right after the text description. This is the most logical placement for the link because it follow the text the user would need to read before knowing if they are interested in what you are offering. By making it bold you simple make it easier to spot. Links are easier to spot by nature because they are usually blue and underlined. By making it bold too you add a little more visual distinction, making it easier to see.

Add Interest

Before any user will click a link though you need to get them interested in what you are posting. A picture is really worth 1000 words, but only if it is of the item you are posting and it is a good photo. Stock photos and poor quality photos often have the opposite effect on the web. They make your ad look unprofessional and don't build trust with your reader.

Taking good pictures is getting easier and easier. Buy or borrow a digital camera. This gives you instant feedback on the quality of the photos your are taking. It also gives you a cheap way to take a lot of photos so you can pick only the best.

Lighting is essential for a good photo. Taking photos outside on bright overcast days is best. You see direct sunlight will create glares and distort colors. Taking photos in the shade is the next more preferable condition. But don't do it in the shade of a tree because trees let bits of light through. I often look for an exterior wall of a building to photograph against on sunny days. If you are photographing a large object like a car drive to a shopping center, you'll probably find a big enough wall against a grocery store.

Once you've chosen the best photos resize them to approximately 800x600 pixels. Feel free to make it a little bigger or smaller since there is no one correct size for online photos but 800x600 is a good baseline. Many people's web browser windows are about 800 pixels wide so this gives you the best odds that they will be able to see the full photo.

Export (save) the photo as a JPG (JPEG) file format. This is the best file format for a photo used on the web. If your image software give you a quality choice save it at 80%. This will give you a smaller file size without much detectable loss in image quality.

Some free classifieds websites allow you to upload images. Others allow you to add HTML that includes images that are hosted elsewhere. By hosted I mean photos that have already been put n the Internet. Any photo that is online can be included on a web page. Here is the HTML code that allows you to include a photo on a web page:

[img src="http://domainname.com/subfoldername/imagename.jpg" alt="image title here" /]

(Please Note: Replace the brackets with less-than and greater-than characters.)

You can see the URL (web address) in the code. This is the location of the photo online. It is just like the location of a web page except instead of linking to a web page it links to an image. If the classified site you want to post on doesn't allow you to upload photos use a free image hosting service like http://flickr.com/.

I've also written up a short how-to article on one of my free classifieds sites that covers more HTML styles. http://www.emptum.com/html-how-to.php

Ad Broadcasting

To get your ad seen it is best to post it on as many websites as possible. Don't post it more than once on each site, this is considered spam and many sites remove duplicate posts so you are just wasting your time. A better strategy is to get your ad onto as many sites as possible.

My free classified website http://GETitSELLit.com makes it easy to broadcast ads. The idea is that you post once and then use the HTML of TEXT provided automatically to past onto other free classifieds sites like http://craisglist.org. It is a time saving free feature.

You can also save your own html post into a text editor. I recommend text editors like notepad because word processors like Microsoft Word tend to add strange garbage characters like fancy quotes that can't be interpreted by web browsers.

Good Free Classifieds

Here is a short list of free classifieds sites. For a longer list of free classified websites see my blog http://TheTruthAboutFreeClassifieds.com.

http://craigslist.org
http://GETitSELLit.com
http://emptum.com
http://olx.com
http://geebo.com

Michael Janzen is a web designer and internet entrepreneur. In his blog, http://TheTruthAboutFreeClassifieds.com, he writes about the free classifieds marketing and posts reviews of free classifieds websites. He has also designed and built two free classifieds sites himself, http://emptum.com and http://GETitSELLit.com

Advertising Strategies Calculating Banner Advertising Rates

2008-12-27T08:00:00.001-08:00

Writen by Robbie Darmona

There are many types of advertising strategies used by different people. Upon testing which strategy will be best for you, you should remember that one strategy may have different results with different people. There is no specified strategy that works smoothly for everyone, producing the best results. That is why you have to decide for yourself which way of advertising to choose. Before choosing, you need to get accustomed with all available advertising techniques. One of them is advertising using banners on the Internet.

Banner ads of your business can be put in different sites on the Internet. The most important thing you must learn about banners is to calculate the banner advertising rate. It determines the price you have to pay, as well as the results from the advertising. The first banner advertising rate that you must learn to calculate is the cost per click. Although most banners are not sold on a cost-per-click basis, you should know it so that you estimate whether advertising on a certain site is worth paying. If your banner has been clicked on 5 times this month by visitors of this site, your clickthrough ratio amounts to 0.5%. If you have paid 20$ for a monthly advertising on the site, then the cost per click is 4.00$ (you paid 4$ for a single click on your banner).If another site delivers a similar click rate but offers a lower-cost CMP, then it is better for your budget.

Another banner advertising rate is the cost per unique visitor. The average sum of pages that the visitor sees on a certain site varies. If, for example, a particular site has an average of 6 page views per visitor and its average number of impressions per month is 600 000, then their average user sessions per month would be 100 000. If your aim as an advertiser is the number of clickthroughs, then the cost per visitor should not be bigger than the CPM. Having this site as an example, the impressions that you will get per month will amount to 100 000.

But if brand recognition is your greatest aim and you are trying to make your brand name popular among many people, your banner should be seen over and over again. If so, then a low cost per visitor would not be as important as a low cost per impression. Many ad agencies are dealing with calculating different banner advertising rates, so that your money can match the purpose that you are trying to achieve.

Another calculated banner advertising rate is the so called "conversion rate". It is important for sites that are selling goods, and many online stores use it. This banner advertising rate shows how many people who saw the banner actually bought something.

So, as you have probably understood, the main problem when calculating different banner advertising rates is to have an idea of the exact number of clickthroughs. The easiest way to do this is to use a script that will track down the number of clicks received from different links. Here are two ad tracking resources ,which will ensure that you get the correct total count of clicks.

If you decide upon trying banner ads, you should have these things in mind. You should learn to calculate your banner advertising rates, so that your money is not wasted uselessly.

Article by Robbie Darmona - article writer who writes on a wide variety of subjects. For more information click Banner Advertising Rates

Turn Your Web Site Into A Lead Generation Machine

2008-12-26T08:00:00.001-08:00

Writen by Halstatt Pires

With a few simple steps, you can turn your web site into a lead generation machine. Here's how: Hook - Get your audience interested in what you have to offer. Make it exciting with catchy copy, and compelling graphics. Project professionalism and let you potential customer know how much better off they will be with your product or service.

Direct - Tell your audience what to do. If you tell your audience what to do, and you have created the impression of authority, they are likely to follow your advice. Tell your audience to buy your product or, if it is a service you sell, fill out an information request form.

Form - Use your information request form to grab essential information about your potential client. Use an online form to find out exactly what your potential client wants. Use tracking tools to see where the lead originated form, such as what search engine and keyword, or what web site and ad.

Database - The information from the form should be inserted into a database for easy searching, scheduling and record keeping. Having a good data base system is essential for the next step.

Follow up - Follow up with your potential clients, using your database to schedule events and send marketing material. Stay in front of your clients with an email newsletter, and friendly calls scheduled through out the year. You want your potential client to remember who you are, so when it comes time to make a purchase, they think of your company.

Marketing - Use search engines, advertisements, television, radio, magazines, billboards, word of mouth, web ads, and anything else you can to bring people to your site. If there are no people coming to your site, the best lead generation tools in the world won't help you get new clients.

Halstatt Pires is an Internet marketing consultant with http://www.marketingtitan.com - an Internet marketing firm in San Diego offering automated web site systems through http://www.businesscreatorpro.com

Seo 101 These Tags Really Do Matter

2008-12-25T08:00:00.001-08:00

Writen by Ron Hutton

In search of the coveted search engine traffic? Yes? Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come. Skip them and the high search engine rankings that you work so hard for will never deliver on the true traffic potential.

Imagine that you check your incoming email and there are two messages waiting for you. You look at the summary information for each and they appear as follows:

MESSAGE #1:

From: unknownperson@obscuredomain.com

Subject: iaviq qiegaie aeiapih

MESSAGE #2:

From: your-favorite-guru@gurusite.com

Subject: An "insider" shortcut guide to creating sensational ads

If you're interested in how to write killer ads, which message gets opened and which goes in the trash? It's obvious I know, but it's relevant.

Test the search engine results for one of your website pages and here's what you'll find...

The search engine results pages (SERPs) for the big 4 search engines (Google, Yahoo, Altavista and MSN) display information to their users by spidering your web pages and grabbing the text from various areas. When someone conducts a search and sees your web page in the results, here's what you can expect them to see:

GOOGLE: Your title tag Your description meta tag

***********

YAHOO!: Your title tag Your description meta tag Text from the upper area of your web page

***********

ALTAVISTA: Your title tag Your description meta tag Text from the upper area of your web page

***********

MSN: Your title tag Text from the upper area of your web page

Do you see the parallel between your web page's title tag and description meta tag in comparison to the "from" address and subject line in our email analogy above? The copy that you use in these tags becomes your advertisement to the world when your pages are displayed in search results.

Since each of the top 4 search engines display your title tag first, take some time and think through what you want people to see. Offer benefits. Offer a solution. And when you write the copy for your title tag, use your targeted keyword / phrase at the beginning of the title statement. Search engines place a high value on the title tag.

Your description tag (used by Google, Yahoo and Altavista) should serve as your call to action. Write your description in such a way that it compliments the title tag and motivates the searcher to click through to your site for the answers to their specific problem or need. Your targeted keyword phrase should be included once but not at the very beginning of the description.

How important is it that your website name be included in the title tag or description meta tag? You can draw your own conclusions, but in my view it's not important. The link to your website will show people where they're going from the SERPs, and after landing on your site the URL in their browser along with your site's branding will help them remember where they've landed.

Don't shortcut or poo-poo your site's title tags and description meta tags. When the day comes that you're ranked number one in your niche (and you will be), make sure that Google, Yahoo, Altavista and MSN display the information that will motivate searchers to click though to your site instead of the site listed just below you. It's your traffic. You earned it.

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for Free Video Tutorials for Internet Marketing and big juicy marketing tips in small, easy-to-chew, bite size servings. Free Video Tutorial Archives Here: http://www.gothrive.com/free-video-library/video-directory.html

Why Your Online Advertising Needs To Be Targeted

2008-12-24T08:00:00.001-08:00

Writen by Donny Lowy

Many new comers to the Internet business believe that the degree to their success is related to the level of traffic they can bring to their sites.

There is truth in this sentiment, but it must be molded by the actual experience of doing business online.

Bringing visitors to a web site is necessary to producing sales.

After all, it is these visitors who will be transacting business with the site.

Every business owner would agree that the higher the number of potential customers who interact with his business, the higher the number of sales will be.

But it is in this statement that an important Internet truth is touched on.

The number of visitors to a site is only beneficial according to the need of these visitors for the site's offerings.

Interested visitors will respond to a site's offering, while visitors who have no affinity for the site's offering will simply move on.

Website owners need to ensure that the traffic that they are receiving is comprised of individuals who have an interest in the market segment being covered.

Targeted advertising comes into play here.

For a site to be successful it must attract targeted traffic. The visitors that see the site must have an expressed interest in the products and services being offered.

Most spam emails are simply deleted because the recipient has no affinity to the product or service being offered.

On the other hand, medical ads that appear in online medical trade journals have a very high response rate because visitors have a clear interest in the medical field.

Effective online advertising is based on matching the ad, or site, to people who are already interested in the products and services being offered.

From a mathematical point of view, it is easier to produce sales from targeted traffic than from generic visitors.

Let's assume that 1 out of 100 overweight people will buy a diet book today. If they see your ad, you have a chance of capturing 1 sale per every 100 visitors you receive from this market segment.

Now let's say that in a random group of 100 people 30 will be overweight.

So you need 330 generic visitors to attract 100 overweight visitors.

This means that you need over three times as much generic traffic to gain a sale than from targeted traffic.

It is for this reason that successful online businesses use targeted traffic in their campaigns.

The only exception to this rule is when you can bring in an overwhelming amount of traffic without breaking your budget.

An exception using the above example would be when you can bring in those 330 random visitors for less than the cost of bringing in those 100 targeted visitors.

You would actually need more than 330 random visitors to make room for the odds of there being less than 30% overweight visitors arriving to your site.

Donny Lowy has set up http://www.billionfreeads.com to show entrepreneurs how to advertise for free.

The Secrets To Niche Marketing

2008-12-23T08:00:00.001-08:00

Writen by Seth Chong

There are two different ways of ideas about niches. One takes the target audience into consideration first, which is the product centric model, while the other takes the product into consideration first, the audience centric model.

Actually, both of these ideas are identical but one of them will allow you to have more advantage. So which one is that? The product centric based idea.

The product centric model carries a time-tested rule of marketing: if you want to get into profit quickly, sell what people are already buying! There is plenty of information about things that sells well. Niche marketing is just a job to identify the gaps in the market which haven't got dug yet, and build a business around it.

If you realize, books account for a huge portion of online revenue. Nevertheless, how do you grab a slice for yourself without competing against the huge companies like Amazon.com?

The answer is simple, you specialize. No matter how huge Amazon is, sometimes you still wouldn't be able to find books that you want. What types of books are people searching for that they can't find through the mainstream booksellers?

Could you become the authority and number one resource for books on a particular hobby? How about underground' titles like "The Anarchist's Cookbook"? That's what the owners of http://www.loompanics.com have, controversial and "hard to find" title books.

Another way you can build a niche around hot-selling products is to add some spice by customizing or personalizing them. In summary, the product-centric model is based on giving a twist to existing markets and trends.

On the other side, an audience centric model takes a subject matter, special interests or information more importantly first. Basically, you start off with no idea on what to sell. You don't have a product in mind. You only know your target-audience.

The great thing about the audience-centric approach is that you can create whole new markets out of thin air. This is the model preferred by most e-book authors and information marketers.

So where do we start? You need to assess your own interests and strengths before you begin, especially if this is your first time starting a business. What are you already interested in? Do you have any background or expertise on a particular subject? Start with what you know, you'll have more advantage because your prior knowledge will allow you to narrow down your niche quickly. In other words, you already have a good idea of how the topic breaks down.

If your passion is music, for example, you know there is an almost endless supply of potential products and potential buyers in areas as diverse as:

Instruments/instrument sales/instrument repair/vintage instruments
Techniques and lessons on how to play a certain instrument
Memorabilia shirts, hats, tickets, stickers, posters, autographs
Audio production, recording, CD labeling, booking, promotion etc

You also know that any or all of those can be tailored towards: solo artists, bands, fans, managers, engineers, agents and the list go on.

Now that's a great thing for you, but what if that's not you're interested? What if you are just not into creating a business out of your hobby, or you don't feel any passion for your current expertise?

The good news is: It's Fine! You don't need to give up hope or bang your head against the wall for ideas. You will however need to do some extra work. This brings us to the second reason I suggest taking stock of your strengths.

Here's a secret about most internet marketers. Ready to know? Here it is: Most of the famous niche marketers you've heard of create products for niches they know absolutely nothing about.

How do they do that? Easy, they either hire the research and writing to someone else, or hunt down an expert for an interview, just a combination of outsourcing and "branding". Also, this type of marketer has his or her own set of "reasons why" for motivation.

They include:

Money
Pride of ownership
Love of the creative process
Need for variety and breadth, rather than depth

It doesn't matter as much to this type whether the market personally interests them. His or her goal and passion is to hunt down as many overlooked niches as possible, dive into them quickly and start profiting.

So, if this sounds like you, you're in good company! Once you learn the basics of niche research, you'll have your pick of dozens of potential business ideas.

To Your Success,

Seth Chong is the owner of IMViral, one of the largest, biggest viral Internet Marketing Newsletter being spread around the world. To get his Newsletters(worths $197) for Free guaranteed to boost your online success, click here: http://www.IMViral.com

The Prosperity Automated System Stop The Getrich Quick Schemes Go With A Winner

2008-12-22T08:00:00.001-08:00

Writen by Elias Georgi

"Dream BIG to achieve BIG" is my husband's philosophy in life. He has a home based business, he buys the MEGA- million lotto ticket religiously and laughs at me for buying 2 dollar scratch-offs that have only a 500 or 5000 pay-off. "Dream big, love, not small," "we might win big" and I believe him. I believe him, maybe not about winning the MEGA million but about winning big; because, my husband's dreams are grounded in reality. He works, ceaselessly, untiringly for every cent he earns and refuses to leave our future solely at the feet of Lady Luck.

The point I am trying to make is this: Dream BIG, Wish BIG and Hope BIG but don't leave common sense in the dumpster! Luck aside, honest research and intelligent living cannot go wrong. Running a home based business is one of your best choices.

I don't mean to dampen your hopes about earning a substantial amount of money quickly. You can do that with a good home based business. I am just trying to warn you against getting scammed. So when you come across those get-rich-quick schemes that promise the world for little in return, listen to that inner voice that says "too good to be true" because you know as well as I do that if getting rich was so easy there wouldn't be any need for such scams. What you need to find is a work at home system that will take you by the hand and show you what to do to make real money. You need a good home based business. With your own home business, you can make a good income.

Copyright 2006 www.eliasg.com The innumerable get-rich-quick schemes floating around nowadays are an insult to your intelligence, your dignity and your self-respect. Many of these other work at home schemes are designed by amoral souls waiting to tap into your dreams and take advantage of any moment of vulnerability and/or weakness when for one reason or another, your defenses are down. I can imagine you thinking at this point that, "hmm, if this amoral soul can get rich so quickly with his home business scams why can't I get rich quickly?" So I say, "See, even this amoral soul has worked hard, researched well and put in a substantial effort into designing his scheme to con people out of their money." The fact that he or she will get his comeuppance sooner or later is beside the point.

So yes, there are a few money-making home based business systems that work and are the real deal but these are like the proverbial needle in the haystack. You just have to to find that needle. There are few businesses that will give you good returns in less time. Find that "one" and you are set.

Elias Georgi makes it easy to build your home based business and earn a substantial income. Learn how to increase your income in the comfort of you own home with minimal effort by visiting: http://www.eliasg.com/details.htm

How Can You Can Go From Zero To Hero Overnight Viral Marketing

2008-12-21T08:00:00.001-08:00

Writen by Michael Cheney

Everyone has heard about viral marketing but what is it and how long will it survive?

Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.

From Zero To Hero - Overnight!

When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.

As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.

So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:

"To get your FREE email account goto www.hotmail.com".

As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history.

But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are wise to such attempts at mass penetration?

Viral Marketing Can Really Pack A Punch

The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game "Splat the MP" and launched it live on their website within 48 hours of Prescott's now infamous left-hook against an egg-throwing protester.

The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public's imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred.

All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase.

Not Using Viral Marketing Could Kill Your Business

2008-12-20T08:00:00.001-08:00

Writen by Shiv Patel

Creativity

With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It does not matter if you have a killer product or a fantastically designed website, if people don't know that you exist, it does not matter, and you are not going to make it big. Worse of all, you business could just get killed.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one's product or company. In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

The information about Viral Marketing presented here will do one of two things: either it will reinforce what you know about Viral Marketing or it will teach you something new. Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectively of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. Remember the movie "The Blair Witch Project"?

Many big companies have tried viral marketing and have had many success stories with it. Now it's your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

Then you will be glad you took the time to learn more about Viral Marketing.

by Shivam Patel

For more information about Shivam Patel and his services, please visit http://www.resellebook.co.uk and http://www.devine-design.net

Keys To Successful And Profitable Niche Marketing

2008-12-19T08:00:00.001-08:00

Writen by Toon Chooi Tan

The market world is increasingly becoming specialized. Instead of offering a wide variety of goods or services, businesses prefer to cater to a select few. Also known as a niche market, serving such a well-defined segment gives businesses more time to focus on their customers' needs and provide them quality service. However, the challenge is competing with bigger brands and how to beat them at their own game by using the key to niche marketing.

The key to niche marketing lies in getting ahead of the competition. This means getting to know your niche market, offering them services most big brands cannot provide, advertising heavily and giving them something more that just a smile. In order to use the key to niche marketing more effectively, one must be ready to abandon old marketing concepts, be creative and resourceful.

One element abandoned by the key to niche marketing is the principle of place. With the rise of the Internet, advertising, promotion and service have never been easier to get the key to niche marketing. You can do business online, set up shop in its virtual space or update an existing establishment and its services. The key to niche marketing is to know what your market segment more than the competition and meet their demands.

The key to niche marketing begins with research. You have to know your market segment intimately: what are their needs, their lifestyle and buying behavior. How often do they need your product/service and are they willingly to pay more for quality. All of these must be taken into account because it will help you define the key to niche marketing. The pricing, advertising and promotion rests on their response and is another part of the key to niche marketing. You can also create packages for your customers that suits their tastes by using the key to niche marketing.

Reading articles of related topics, interviews by other marketing professionals and using other techniques developed by successful business people will also help you build the key to niche marketing. Here is where Go.Rom.com fills in the blank of your personal research for the key to niche marketing. Go.Rom.com is a website that provides vital information about your potential customers, how to attract them to your site and gives you the principles of the key to niche marketing. Often it is the business with the most information and uses it well that wins the marketing game through the key of niche marketing.

The key to niche marketing can give you a chance to use the Internet in its full power. Once you've established the key to niche marketing in your own business, you are well on your way to expanding by including other services in your business. Say you are a wine seller that does specialty blends with your own vineyard. Go.Rom.com can help increase the traffic of your website through keyword searches as part of the key to niche marketing. It can also help you find wholesalers for equipment, partner with niche affiliated programs to create awareness, such as a wine fair, or create additional products/ service to compliment your current niche like a complete set of wine glasses or wine racks. The key to niche marketing is really to pay attention to the customer needs and give them quality in return. You will be rewarded by loyalty and increased niche-base through word of mouth, which is the best form of advertising any business can get, all this by unleashing the power of the key of niche marketing.

Webmaster of Hot Niche Keywords which you'll receive 75-100's of Niches Keyword Lists Every single Month. Visit Free Niche Marketing Tips now to for various niche marketing tips. You may subscribe to his 6 part Niche Marketing Course which will reveal the insider tips and tactics that will show you how to find Hot and Untapped Niche Markets with Ease.

Why 95 Of Online Businesses Never Make A Dime

2008-12-18T08:00:00.001-08:00

Writen by Gary Kidd

Let me ask you a question.

Why did you start an online business, or why do you want to start an online business?

Without knowing you personally, I suspect your answer is, to make some extra money?

For many, it is to make enough money to replace their current job and work full time from home.

For a few, it is to get filthy stinking rich!

So, when you started out, did you make a cash flow forecast? Hmmm....probably not?

If not, what would you say if someone was to offer you a better job? Chances are, you would ask HOW MUCH DOES IT PAY?

Did you do that when you decided to join some of the programs you are in now?

The simple truth is, most will never make a dime online. There are many reasons for this of course, but, ultimately, it boils down to one major factor.

Nearly 95% of the people working an online business are PART TIME! These part time people move from one program to another. You probably either know that from experience, or, you do it yourself.

So why do these part timers go from one program to the next in the hope the next one will be "The One"?

The real answer is simple. These part time people are not making a profit, because if they were, do you honestly think they would leave and move onto something else and leave behind that extra income?

If you were making say, $500 a month from a program, would you leave to start again somewhere else?

Another major factor is that most programs do not realistically offer a good chance for these part time people to make a $500 a month profit. Many require you to have up to 100 people or more in your downline. Again, this for most will never happen. So, they move onto the next program, never really understanding why.

But what if there was a program that rewarded these part time people? What if it only needed 20 people in your team to make a $500 a month profit?

Imagine if your downline was full of part time people making such a profit each month? do you think they would then leave?

Referring back to the statement above, if someone came to you and offered you a new job, your first question would be, how much does it pay? Your second question would be, what is it you want me to do?

So let us look at your current program. If you want to make an extra $500 PROFIT each month, do you know what you have to do in order to earn that? Do you know how many people you must recruit, and how many your people must find?

If you know the answer to this then fine, if not, look at your pay plan and sit down and work it out.

If your program costs more than $250 to join and the monthly costs are more than $250, then your chances of recruiting others online will diminish.

If your program costs $20 to join and $20 a month, then your chances of making $500 will require a downline of around 250 to 500 people, or more. Are you capable of achieving that working part time?

What if your monthly costs were around $150, which is not that much really? What if you only needed FOUR people? What if they only needed FOUR people also? Realistically, do you think that is a possibility?

Even part time people should be able to find FOUR, if not, then they should seriously think about what is they are trying to do online, apart from losing money.

Even if it took you three to six months to get 20 people in your team, you would then be making a $500 a month PROFIT. Can you see yourself making that much with your current program when all you have done is find FOUR people?

Take my advice. Stop falling for all the hyped up JUNK out there. Either you are in business to make money or not. If you treat your business as a hobby, then it will only pay you a hobbies income, more than likely lose you money.

Did you start your online business to make money? If so, then do your sums. Find out what you have to do in order to make the sort of monthly income you desire.

If any program requires you to recruit more than FOUR people in order to earn a good part time income, then do not join it. Find one that does, because it is the part time people in your business that will make or break you.

Regardless of how successful you become personally, your income will always be determined by the part time people in your downline. If they know what they have to do in order to make a profit, then they will stay. If they have to find more than FOUR, they will leave after one, two or three months maximum.

Remember this:

You would not start a new job if you did not know how much you would be earning or what you had to do. So why on earth should you start an online business without knowing what you had to do in order to make a decent profit.

Gary J Kidd has been online for over six years. He works full time from home on his business. He has downlines in some programs of over 15,000 people. He has introduced two major systems to help his part time people make a profit from home and stay in business. He shows people exactly how to make a $500 a month profit with only 20 people in their downline, using a simple system. http://www.gjkgroup.com/recommends/new

Master Resale Rights 5 Lessons Bill Gates Could Teach You

2008-12-17T08:00:00.001-08:00

Writen by Mike Adams

Smart Internet marketers know that buying master resale rights is a shortcut to getting products on the market. But did you know that Bill Gates and the Microsoft empire were built from purchasing master resale rights?

That's right - the richest man in the world bought the rights to DOS, the operating system that began the Microsoft empire.

There are 5 important lessons Bill Gates could teach you about master resale rights.

1. Find a hungry market with a burning need and fill it.

Bill Gates read about the Altair 8800 computer in Popular Science in 1975. Realizing Altair needed a simple programming language to make the computer popular, Gates sold a version of BASIC to Altair before it was even written. Then Gates worked night and day with Paul Allen and Monte Davidoff to develop it. Microsoft was born.

In 1980, IBM created the desktop PC - but they didn't have an operating system. Gates saw a burning need waiting to be filled, and learned a new lesson:

2. You don't have to create a product to fill a need if you can buy the master resale rights instead.

IBM approached Bill Gates to create an operating system for the PC. Gates initially recommended they contact Digital Research to purchase their CP/M operating system. But those negotiations failed, and IBM came back to Bill Gates.

Gates learned that Tim Paterson of Seattle Computer Products had developed a clone of CP/M called QDOS. Microsoft bought the rights for just $56,000.

Of course you don't have to invest $56,000 to get rights worth selling. Often you can buy master resale rights for $100, $50, even $10 or $20. You can even join resale rights membership sites and get thousands of dollars worth of products for a small monthly fee. Sometimes you can even find master resale rights products for free!

Why so cheap? Sometimes the products aren't very good, but often they're great products that weren't marketed well. Not seeing the opportunity, people sell their work for almost nothing.

Smart marketers know that sometimes you can just rename a product or change the marketing and have a hit. This is where Bill Gates could teach us the third lesson:

3. Repackage or rebrand, change the marketing approach, and build your own brand.

QDOS stood for "Quick and Dirty Operating System." IBM might have bought it even with a name like that, but being a savvy marketer, Gates decided to rebrand it. He dubbed it "PC-DOS," for "PC Disk Operating System." He targeted it squarely at IBM - and they bought it, big time.

When PC clones hit the market, Gates saw another hungry market with a burning need. Microsoft quickly rebranded DOS, dubbing it "MS-DOS" for "Microsoft Disk Operating System," thus building the Microsoft brand at the same time. The rest is history.

Resale rights products are often widely available. If you do the same thing as everyone else, why should someone buy the product from you? But if you take the time to repackage or rebrand the resale rights where permitted, you will have a unique product you can market to a hungry audience with a burning need. Because the next lesson we can learn from Bill Gates is:

4. Just because someone else didn't become a billionaire with the master resale rights for a product doesn't mean you can't. Use your brain and figure out how to do things better.

Success in any business is often as dependent on intelligence, motivation, and marketing as it is on the product itself.

Others created the BASIC programming language, but Bill Gates repackaged it and sold it to Altair. Digital Research had a perfect operating system for the PC, but they missed out. Tim Paterson created the DOS operating system that would run every PC in the world. But he sold it to Microsoft for $56,000. Bill Gates is now worth an estimated $51 billion. Forbes magazine says he is the richest man in the world.

Realizing he had a hungry market with a burning need, Gates saw opportunities that others missed, took products that were relative failures, and built a multi-billion dollar empire.

Not everyone is Bill Gates, but don't you think we all have opportunities that we either take or miss? And don't you think we sometimes settle for less than we could have?

That brings us to the final lesson that Bill Gates could teach you about master resale rights:

5. Don't sell your life for almost nothing.

Bill Gates took opportunities that others had and did something with them. Do you think Bill Gates would ever sell the master resale rights to all of the Microsoft products for $10?

Of course not! Yet you will often see people selling master resale rights to great products for less than you'd spend for dinner! They don't realize they are selling their life for almost nothing.

You can't go far on the Internet without someone promising you that you can make a million dollars by selling their product. Do you realize how many $10 products you would have to sell every day to make a million dollars a year? 274! Each and every day, 365 days a year. Wouldn't it be easier to sell 27.4 copies of a product every day for $100 each? Or a $30 monthly membership to a site 8 times a day?

You're not going to see Microsoft selling the next version of Windows for $10 each, and you shouldn't sell yourself short either.

Don't drop your price. Build your marketing skills instead. Find a hungry market with a burning need. Fill it by creating your own repackaged, rebranded product from other people's master resale rights products. Use your brain and figure out how to do it better. Don't sell your life for nothing. Charge a higher price and make it worth it to people. Fulfill their need and you'll have no shortage of business.

Mike Adams has been marketing on the Internet since the early 1990's. His latest project is Gigantic Resale Rights.com. As part of the launch of Gigantic Resale Rights.com, Mike is offering our readers several free resale rights packages. You can get yours at: http://www.gigantic-resale-rights.com/5lessons.html

Persist Or Perish The Choice Is Yours Learn The Rules Of Online Business

2008-12-16T08:00:00.001-08:00

Writen by Arun Pal Singh

Everybody wants quick profits. The phenomenon is more prevalent on the net as compared to offline business. The situation is only worsened by those ever coming awe inspiring success stories where previously 'a nobody' made millions overnight. While these stories may invigorate the desire to be rich overnight, there is always 'the other side' that is never brought into the picture and never asked too.

Until and unless you are highly gifted or have a knack of making money the quick profits are no more than folklore. If you are new to online business you must first understand the rule of the business before fueling the ever expanding expectation.

The so called overnight success stories just present the tip of iceberg. Firstly very few people achieve that kind of success. Secondly more often than not there is an equivalent amount of hard work which has been put in before the guy became a success.

The person in question might have been on the net for quite some time before he hit the idea that led to profits. Nobody tells this when success stories are written. And surprisingly nobody searches too. But that is the usual case.

Online business is a business after all. One needs to study the market and understand the tools and techniques before he can shoot. Like everything else there is a learning curve. That may be shorter in some cases. It too depends how much time you put in to understand that. And it depends on your background.

One thing is for sure. Nobody can wake up one fine morning, jump into foray of online business and expect windfalls.

No! It will not happen. The chances of this happening are as remote and bleak as your driving a car when you do not know how to drive. You need to learn the thing first. There will be frequent stalls and rough rides before you gain the control. Then you need to learn the traffic maneuvers. But by and by one gains control.

Many magical products have failed before they fell into the competent hands. So when you read a story and get inspired, just pause and think.

Starting an online business is damn easy. In couple of dollars everything from products to website will be yours.

After this comes the difficult part of making the sales.

There are a lot of things you need to know, assimilate and apply before you can bang. Every thing takes time. Here is where the experience counts. If internet is a new world to you then you need to hang on and learn before you can raise your graph to the desired level.

You need to be persistent. You need to be perseverant. You need to learn and apply.

It is much easier to do business on the net than the offline business.

But it is not a cakewalk either.

You need to stay and spend time on the net before you become proficient. The quick profits will not come until you have learned to breathe in the new environment and mastered some of the marketing techniques.

Till that time you should carefully put a lid on your expectation.

After that it is all fun.

Author is a successful marketer and writer. Visit his website http://www.homeforprofits.com to know more about success in online business. To avail his free Income Course, send an e-mail to subscribe@homeforprofits.com with subject 'subscribe'

How To Profit From Free Resale Rights

2008-12-15T08:00:00.001-08:00

Writen by Ken Mathie

Even some of the most experienced Internet marketers scratch their heads trying to figure out how they can make any money when somebody tells them to give their resale rights package for free. Where does the money come in if I'm just giving the stuff away? Well, if you're scratching your head as well, the following answers may come as a surprise to you, though when you think about them, they are quite obvious.

One of the most common resale rights packages on the Internet today is the ebook. This is usually some instructional book that gives the Internet marketer valuable tips on how to run their business online. There are more ebooks on the Internet than you can shake a stick at. Many of them are given away for free. But why?

The answer is simple.

Because almost all of these ebooks have something inside that is going to make the person who gave it away some money. Here is an example, leaving out the name of the book itself.

One book is a collection of sure fire money making programs. The one program, the author guarantees, is income that requires no selling and no recruiting. All you need to do is put in 2 hours of work a day and you'll make money. And he is giving this info away for free, plus he is giving you the right to sell this book for a profit. How can anyone pass up an opportunity like that? They can't. So they download the free ebook.

Here is where the money making opportunity comes in for the person who gave the book away.

Remember, I said that inside are 3 programs to make money with. It just so happens that these are 3 programs that the person you gave the book to is most likely going to join himself in order to make the money you say he will make. Guess what? All these programs either have a membership fee that you will get a portion of, or involves selling products that you get a certain percentage of for each sale. Imagine how much money you can make if you can give away several hundreds of these books. The income will slowly build over time, especially if the memberships are recurring on a monthly basis and the sales commissions go multiple levels deep in the case of MLM programs that may be included in the book.

So if you think that you can't make any money by giving away resale rights packages, you need to think again. This is a practice that has been going on for as long as the Internet has been in existence. Obviously all these people would not be doing this if there wasn't something in it for them. Also, if you give something away for nothing and it works for these people, they will be more likely to purchase your next product when it comes out.

Give it a try. You WILL be pleasantly surprised by the results.

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Learn more

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Are You Willing To Pay The Price

2008-12-14T08:00:00.001-08:00

Writen by Edmund Loh

Do you believe that there is a price to pay in anything and everything? I do. But I am not necessarily referring to monetary terms. I am not strictly talking about the dollars you hand out when you buy something either.

You see, there is a price tag to everything we do.

On the Internet, we have many so-called gurus (I do not like using this word but anyway...) telling other people that it takes little or no money to start an Online Business. True. However, what most people fail to see is the price tag that goes along with that statement: you need to invest a lot of sweat equity to make your Online Business a success.

Starting an Online Business on the Internet is a great option for most people who do not have much money but still desire to be an entrepreneur of some kind. However, instead of paying a lot of money to succeed, you contribute in terms of sweat equity and be a 'little' intelligent.

The reason I said a 'little' intelligent is because time and again, most of the successful Internet Business owners we know, witness or heard of are not from bright academic backgrounds. What is ironic, it is these people who surpass the so-called academic stars and professionals in the financial field.

Whoever said it takes money to make money is certainly wrong. If money can make money, the following will happen:

[1] The poor will perish because they do not even have the money to make money.

[2] The rich and middle-class will go on to make more money with no effort or using their intelligence and wisdom simply because they already have the money.

You and I know that the two statements above are not 100% true. Why?

[1] Most of the rich people we know or heard of today were not necessarily from wealthy backgrounds. They used what is cheap and available to every one of us to succeed.

[2] Some rich or middle class people still end up losing their wealth owing to their foolishness. If it takes money to make money, should not they be getting richer?

What has all these to do with your pursue on starting your own Online Business? Most people who start their Online Business have fallen for the idea that it is a very 'easy' way of making money on the Internet.

Let us get some facts straight here.

It is easy to make money from the Internet but also easy not to make money from the Internet.

Has anybody told you that before? I do not know. If you are reading this, please keep this statement in mind especially if you are just beginning to pursue your Online Business - It is easy to make money from the Internet, but also easy not to make money from the Internet.

Remember that doing business on the Internet is a means of high leverage. You can seek prospects without traveling to their homes and offices across the continent. You can communicate with many people at the same time. With the Internet, you can more omni-present and not limited by your presence and time in the offline world.

However, since you do not have to put a lot of money to start and operate your Online Business, this means that you will have to invest a lot of sweat equity and working smart in the process to reap the rewards from your Online Business.

Investing a lot of money in any form of business is never the only solution. It is just part of the solution. The rest of your pursuit towards success depends heavily on your determination and hard work.

If you are not prepared to work hard, you will be doomed to fail and wonder why everybody else is surpassing you. I did not make the world that way but it is a law written on stone.

About the Author:
Edmund Loh is the author of the E-Biz Wiz Blog and Starting An Internet Business Special Report. Visit E-Biz Wiz Blog for proven ideas, tips and information on starting your own Internet Business and subscribe to the 12 Day Internet Marketing Success Course. http://ebizmodelsyoucancopy.blogspot.com

Effective Website Promotion

2008-12-13T08:00:00.001-08:00

Writen by Richard Heaney

This article is going to show you how to get what you really need at your website Traffic!

You have finished building your new website and you have published it but there are no visitors. Unfortunately with the vast number of websites out there people are not just going to stumble upon your site by chance, you have to send them there. You can do this by starting some kind of advertising campaign or by getting your website listed in the search engines.

Online Advertising

There are numerous ways of advertising your website online, these are the methods I have found to be most effective:

Pay Per Click advertising involves paying another website which receives regular traffic to advertise your site. Some of the major search engines run pay per click advertising schemes, Google AdWords would be a good place to start to find out more details. You write a short advert consisting of a headline, a second and third line and your URL. You then choose a list of keywords which are relevant to your website and bid on the price you are willing to pay for your adverts to be displayed.

This can be a very effective way of advertising online, you only pay when someone actually clicks on your ad so as long as it is well written you are paying for targeted traffic. Also you can set a daily budget to prevent over stretching your advertising funds. Some sectors are more suited to this type of advertising than others, if there are lots of competitors in your market it can be expensive.

Article submission is an excellent way to promote your website and best of all it is free! You simply have to write an article on a similar topic to your website and then submit it to online article directories. At the end of you article you include a resources box which can contain details about your website and the web address. People may read your article and then visit your website to find out more details, also you get a backlink from the article directory. A well written article on a popular topic can bring good traffic to your site. Ezine advertising is another good way to promote your website. People only subscribe to ezines if they have an interest in the subject matter so if you can find an ezine relevant to you site you can achieve good results. The the larger the subscription to the ezine, the higher the cost to advertise. But smaller ones often get better readership, more people actually open and read the content from top to bottom.

Search Engine Listings

Advertising your site is a good way to get traffic in the beginning and depending on your sector you may get good long term results. However the best way to to get traffic is by getting your website ranked highly in search engine listings.

There are two ways to improve your search engine rankings, on page and off page optimization. On page optimization refers to the design of your website. Your site should be based around one or more keyword phrases that you want to rank for in the engines. The keyword phrase should be included in the page title, in the meta tags and at the beginning and end of the main body text. Off page optimization basically involves getting links pointing to your website. All the major search engines place a high emphasis on the number and quality of links a page has when calculating it's ranking. Most of the links on your site should be at least partly relevant to your subject matter and links from highly ranked sites are more valuable. If you ask for a link exchange make sure that your site's keywords are in the anchor text that is displayed on their site.

Paying for advertising can have almost instant results but getting ranked in the search engines takes time. You should be able to get your site indexed and displayed on MSN within a week or so of getting a few links however it will take longer before your site starts to show up in Google searches, just keep adding links and be patient.

Rich Heaney is the webmaster at http://www.onlinemarketingopportunity.com/ - visit now to find more useful information on website promotion and exciting online marketing business opportunities!

How To Get An Instant Flow Of Traffic Doing What You Always Do

2008-12-12T08:00:00.001-08:00

Writen by Sean Mode

How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get on the internet! Finally something easy without clicking sites you don't want to look. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people across the globe.

InstantBuzz is small toolbar that installs to your browswer in seconds and it's certified virus free. If you don't like it you can remove it just as fast as installing it and did I mention it's free? With InstantBuzz do you not only do you place your free bar ad but their are other methods of advertising, MailSpace Ads and HyperSpace Ads.

MailSpace Ads are their most powerful ad format. With MailSpace Ads it allows you to exchange ads at the top of your outgoing emails. Every time you send a outgoing email someones InstantBuzz Ad will show at the bottom of your email and you'll be awarded ad credits and your ad will be seen at the bottom of thousands and thousands of other members outgoing emails to their clients.

HyperSpace Ads are simple. Just place a line on whichever page or pages you wish and it's shown in a small box on the upper right side of your page that advertising two members sites and it's closeable. Each time someone views your site you earn ad credits to display your personal webpage on other members sites.

Sean Mode will show you how to get a steady flow of income with 5 fully automated streams of income with your own personal website setup within 24 hours and is 100% ready to take orders and pull in massive residual profits. Get details and sign up here: http://www.onlineprofitbusiness.com/pips.html

Avoid The Sharks

2008-12-11T08:00:00.001-08:00

Writen by Daryl Campbell

They hang around your web site. Not buying, just lurking. Checking out what you're doing and what your target audience is doing. They wait patiently looking for any opening you may accidently give and then they strike. Who are they? Your competitors and they're going after your customers but you can avoid hearing the theme from "Jaws". How?

1. Ask

Your target audience may or may not like your web site. The same goes for your newsletter, products, services, affiliate programs etc but the only way to know is to ask. The feedback you get from your customers can show you things you may not have been aware of or emphasize what you already knew. Either way asking for their input not only helps you but makes them feel more connected. A major step to building a good relationship.

2. Stay In Touch

Contact your customers on a regular basis. Offer them a free e-zine subscription. Ask if they want to be updated by e-mail when you make changes to your web site. After every sale follow-up to see if they are satisfied with their purchase.

3. Friendly Web Site

Make your web site easy to navigate. Have a Frequently Asked Questions (FAQ) page to explain anything that might be confusing. Use an electronic survey to find out how to make your web site more customer friendly.

4. Easy And Free Communication

Make it easy for your customers to contact you. Offer as many contact methods as possible. Hyperlink your e-mail address so people won't have to type it. Offer toll free numbers for phone and fax contacts. Getting in touch with you should never turn into a Kafka novel.

5. Teach Your Employees

If you have employees, make sure they know and use your service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual since each person has different concerns, needs and wants. That goes for your employees also. Give them guidelines but encourage them to come up with their own ideas for customer satisfaction.

6. Impress

Give your audience more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses or discounts to those who make a big purchase. One simple way to impress your customers is to follow through. If you say you're going to do something, by all means do it. Broken promises can lead to bad feelings.

7. Above All, Be Nice

Always be polite. Use the words Please, Thank You, and Your Welcome. Be polite to your customers even if they are being irate with you. We're all human and nobody likes getting yelled at but stay calm, admit your mistake and apologize. Move to correct the mistake quickly and make it up to your customers in a big way. This approach will satisfy the majority of people. Why? Because most customers just want an acceptable resolution to their problem. A little humility goes a long way.

Follow these steps and watch your competitors swim off into the horizon... with empty stomachs.

Daryl Campbell owns and operates Win The Market - Coaching, ideas, tools and fun. Build and Protect your business at http://winthemarket.com